Download - Marketing & Social Media Marketing on a Shoestring - Part 3

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Page 1: Marketing & Social Media Marketing on a Shoestring - Part 3

Marketing on a Shoestring - Social

WyomingJuly 2009

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traditional to internet

Print collateralPress person/deptPress releasesDirect mailNewslettersGatheringsEventsAdvertising

Web sitesOnline press roomE-releasesE-mail campaignsE-newslettersDiscussion forumsText chatsBanner ads

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to social media marketing

Web sitesOnline press roomE-releasesE-mail campaignsE-newslettersDiscussion forumsText chatsBanner ads

BlogsSocial media newsroomSocial media releasesMicroblogsRSSSocial networksVirtual world eventsSocial ads

social

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blogs

•posts vs. articles

•time- and date-stamped

•frequency

•editorial calendar

•comments

•multimedia content

social

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social media newsroom

•embedded

•video

•audio

•high resolution images

•searchable content

•prominent contact info

social

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social media releases

•various content lengths

•embedded social tools

•comments

•embedded multimedia

•short URL

•toolkit with each release

social

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microblogs•Twitter, Plurk, Kwippy, Tumblr,

Posterous

•140 character messages

•desktop applications

•mobile access

•fans, followers, following

•gateways

social

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rss

•plain text version of blog content

•subscription by email

•subscribe to feed

•feed readers - Google

•embedded “widgets”

•cross-integrate

social

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social networks•Facebook, LinkedIn, MySpace, Bebo

•profiles, status updates, friends, inboxes

•video & photo sharing

•niche networks

•friend management

•exponential reach

social

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virtual world events

•3-dimensional virtual environments, avatars

•Panels, presentations, appearances

•Concerts, parties, dances

•Offline/online events

•Augmenting social media

•PR/marketing assets

social

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social ads

•easy to create

•highly targeted

•establish run time

•set your price point

•warm leads

•measurable

social

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it’s the relationships

•Exchange vcards, get Poken

•Ask permission

•Process business cards - CardScan, Evernote, Shoeboxed

•Use a CRM - Salesforce, Batchblue

•Stay in touch - LinkedIn, Facebook, Twitter

social

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Questions?

Next Up:What did Obama do?