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101Marketing
Quotes@HubSpot
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SETH GODINKEYNOTE SPEAKERAUTHOR OF PERMISSION MARKETING
If you wait untilthere is anothercase studyin your industry,you will betoo late.
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People share, read andgenerally engage more withany type of content whenits surfaced through friends& people they knowandtrust.
MALORIE LUCICHFACEBOOK SPOKESPERSON
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CHRIS BROGANKEYNOTE SPEAKERFOUNDER, NEW MARKETING LABS
No matter what, the very first piece ofsocial media real estateId start with is a blog.
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DAVID MEERMAN SCOTTMARKETING STRATEGISTAUTHOR OF THE NEW RULES OF MARKETING AND PR
Instead ofone-way interruption,Web marketingis about deliveringusefulcontentat just the precisemoment that
a buyer needs it.
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Increasingly, the mass
marketing is turning intoamassofniches.CHRIS ANDERSONAUTHOR OF THE LONG TAIL
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GUY KAWASAKIFORMER CHIEF EVANGELIST, APPLE
CO-FOUNDER, ALLTOP.COM
When you enchant People, your goal is not to make money from them or to get themto do what you want, but to fill themwith greatdelight.
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The next time you heara social media myth, question it. Askfortheproof,and ask out loud.DAN ZARRELLASOCIAL MEDIA SCIENTISTHUBSPOT
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Bring the best of your authenticselfto every opportunity.
JOHN JANTSCHAUTHOR OF DUCT TAPE MARKETING
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DARREN ROWSEFOUNDER, PROBLOGGER
There are no magic wands,no hidden tricks,and no secret handshakesthat can bring youimmediate success,but with time,energy,anddeterminationyou can get there.
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TONY HSIEHCEO, ZAPPOS.COM
Your culture is your brand.
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LAURA FITTONFOUNDER, ONEFORTY.COM
Focus on the core problem your business solves & put outlots ofcontent&enthusiasm,& ideas about how to solve that problem.
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You cant just askcustomers what
they want andthen try to givethat to them.By the time you get itbuilt, theyll wantsomethingnew.
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STEVE JOBSCEO, APPLE
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TIM OREILLY & SARAH MILSTEINCO-AUTHORS OF
THE TWITTER BOOKImage Credit:
LarimdaME
The biggestmistakewe see companies make when they first
hit Twitter is to think about it as a channel to push out information.
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Dontbeafraidto getcreative and experiment with your marketing.MIKE VOLPECHIEF MARKETING OFFICERHUBSPOT
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I C di F hi G ill
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TWEETQUOTE!
Make the customertheheroof yourstory.ANN HANDLEYCHIEF CONTENT OFFICERMARKETINGPROFS
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the Internethas turned whatused to be a
controlled, one-way messageinto a real-timedialoguewithmillions.
DANIELLE SACKSWRITER, FAST COMPANY
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In todaysinformation ageof Marketing and
Web 2.0, acompanyswebsite is the
keyto
their
entirebusiness.
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MARCUS SHERIDANAUTHOR OF THE SALES LIONBLOGMARKETING SPEAKER
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DANAH BOYDSOCIAL MEDIA RESEARCHER
MICROSOFT
The way you can understandall of the social mediais as the creation of
anewkindofpublicspace.
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NANCY DUARTE
PRESIDENT AND CEO, DUARTE DESIGN
TWEETQUOTE!
Presentationsare the mostamazing persuasion
tool available inorganizations today.
g
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D
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GAIL GOODMANPRESIDENT & CEOCONSTANT CONTACTWhat makes content engaging is
relevancy. You need to connectthe contact information with the content information.
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GARY VAYNERCHUKAUTHOR OF THE THANK YOU ECONOMY
More contact means more sharing ofinformation, gossiping, exchanging,engagingin short, more wordofmouth.
g q
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MATT CUTTSGOOGLE
Thinkabout
what
a user is going to type.
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For corporate marketers,podcasting is low-hanging fruit.
PAUL GILLINAUTHOR OF THE NEW INFLUENCERS
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STEVE GARFIELDVIDEOGRAPHER AND VIDEO BLOGGERAUTHOR OF GET SEEN
Video is justone part of a marketing plan.It fits certainmessages & people better than others.
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ANDREW NACHISON FOUNDER, WE MEDIA
Institutions thatonce had to gothrough mediato deliverinformation arenowthemselvesmedia.
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B f
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Before you createany more great
content, figure outhow you are goingto marketitfirst.
JOE PULIZZI & NEWT BARRETTAUTHORS OF GET CONTENT GET CUSTOMERS
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If you have more money than brains
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If you have more money than brains,you should focus on outboundmarketing. If you have more brains
than money, you should focus oninboundmarketing.
GUY KAWASAKIFORMER CHIEF EVANGELIST, APPLECO-FOUNDER, ALLTOP.COM
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People shop and learn
in a whole new waycompared to just a fewyears ago, so marketers needto adapt or risk extinction.
BRIAN HALLIGANCO-AUTHOR OF INBOUND MARKETING CHIEF EXECUTIVE OFFICER, HUBSPOT
D! Image Credit:!notashamed
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BRIAN REICH & DAN SOLOMONAUTHORS OF MEDIA RULES!
Understand why and howyour audience uses technologyand then start trying to alignyour communications efforts.
notashamed!
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Audiences everywhere are tough. They dont have time to be bored or brow beaten by orthodox, old fashioned advertising. CRAIG DAVISJ. WALTER THOMPSON
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The attention economy is notgrowing, which means we have to
grab the attention that someoneelse has today. BRENT LEARY
CO-FOUNDER, CRM ESSENTIALS
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GEOFFREY MOOREAUTHOR OF DEALING WITH DARWIN
We have embarkedupon the worldslargest and longest
cocktail party, and everyissueimaginable is up for grabs.
Jeremy Brooks!
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DAVID MEERMAN SCOTTMARKETING STRATEGISTAUTHOR OF THE NEW RULES OF MARKETING AND PR
Social media are tools.Real time is a mindset.
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Increasingly, search is our mechanismfor how we understand ourselves,our world, and our place within it.
JOHN BATTELLEFOUNDERFEDERATED MEDIA PUBLISHING
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Either write something worth reading ordosomething worth writing about.BENJAMIN FRANKLIN Image Credit:!lhalstead!
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Search, a marketingmethod that
didnt exist adecade ago,provides the mostefficientandinexpensivewayfor businesses tofind leads.
JOHN BATTELLEJOURNALISTFOUNDER, FEDERATED MEDIA
PUBLISHING
!
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LARRY WEBERAUTHOR OF MARKETING TO THE SOCIAL WEB
For the past 10years, corporationshave been trained
that they should useall the differentmedia... But theInternetisbecomingtheumbrella.
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AARON WALLAUTHOR OF THE SEOBOOK BLOG
Doing well with bloggingis not about writing one keypost, it is about performing dayafter day and helping a fewpeople at a time.
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You cantexpectto just write andhave visitorscome to youthats toopassive.
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ANITA CAMPBELLFOUNDER & CEO,SMALLBIZTRENDS.COM
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JOE PULIZZI & NEWT BARRETTAUTHORS OF GET CONTENT GET CUSTOMERS
Word-of-mouthmarketing hasalways been
important.
Today, its moreimportant than
ever because of thepower of the Internet.
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CHRIS BROGAN & JULIEN SMITHAUTHORS OF TRUST AGENTS
In a way, the Web is likeyour Hollywood agent:
It speaks for you wheneveryoure not around to comment.
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For business,our Internet loveaffair was a giftfrom the gods.GARY VAYNERCHUKAUTHOR OFTHE THANK YOU ECONOMY
CarbonNYC
! !Image Credit:!Mylla!
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Corporations must answerquestions about why they
should be in theblogosphere.Small businesses need to
answer questions aboutwhy they shouldnt.
PAUL GILLINAUTHOR OF THE NEW INFLUENCERS
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Good contentshould be at theheart of yourstrategy, but it is
equally important tokeep the displaycontext of thatcontent in mind as
well.
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TIM FRICKAUTHOR OF RETURN ON ENGAGEMENT
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No matter what orwhom were talkingabout, from moviesto chiropractors tobooks to financialplanners, theconsumer hankersafter specialization.
SUSAN FRIEDMANNAUTHOR OF RICHES IN NICHES
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The right people to start
video blogging are thosewith a passion to tell a story.
STEVE GARFIELDVIDEOGRAPHER AND VIDEO BLOGGERAUTHOR OF
GET SEEN
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I am all for conversations.But you need to have a message.RENEE BLODGETTPRESIDENTBLODGETT COMMUNICATIONS
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DAVID ARMANOEXECUTIVE VICE PRESIDENT,EDELMAN DIGITAL
When youve gotpeople commentingon your stuff or callingyou out or challengingyouyou have to beprepared to guardyourself from being
something that isntyou.
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To trust agents,hyperlinks are the
twenty-first-centuryequivalent of thename-dropper.
CHRIS BROGAN & JULIEN SMITHAUTHORS OF TRUST AGENTS
!!!Image Credit:!Mac Babs - Brbara Bessa.!
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Good-bye, Broadcast.Hello, Conversation.SHEL ISRAELCO-AUTHOR OF NAKED CONVERSATIONS
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Marketers need to build digitalrelationships and reputationbefore closing a sale.CHRIS BROGANKEYNOTE SPEAKERFOUNDER, NEW MARKETING LABS
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as youve noticed,people dont want tobe sold.What people do want isnews and informationabout the things they
care about.LARRY WEBERAUTHOR OF MARKETING TO THE SOCIAL WEB
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You want to invent new ideas,
not new rules. Image Credit:!doug88888!
DAN HEATHMARKETING SPEAKERCO-AUTHOR OF MADE TO STICK
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Businesses should followand learn from others
successes and failuresin order to betterunderstand and predict
their own.
TWEETQUOTE!Image Credit:!
Menina Ded!
BEN MEZRICHAUTHOR OF THE ACCIDENTAL BILLIONAIRES
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Companies arelearning that itsmuch better to offercustomers a place
to give directfeedback at theirvirtual doorstepthan to ignorecomplaints and letthem crop upeverywhere.BRIAN REICH & DAN SOLOMONAUTHORS OF MEDIA RULES!
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Effectiveengagement is
inspired by theempathy thatdevelops simply
by being human.
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BRIAN SOLISPRINCIPAL, ALTIMETER GROUPAUTHOR OF ENGAGE!
F
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FromsixdegreestoFriendster
toFacebook,socialnetworkinghasbecomeafamilia
randubiquitouspartoftheInternet.
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DAVIDKIRKPATRICKAUTHOROFTHEFACEBOOKEFFECT
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DAN ZARRELLASOCIAL MEDIA SCIENTISTHUBSPOT
Marketing isnt magic.There is a science to it.
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The future of business
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The future of businessis social.
BARRY LIBERTAUTHOR OF SOCIAL NATIONCEO, MZINGA
Keep your eye out for
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Keep your eye out forhot topics and trends.
The media is constantly
looking for timely stories.
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JIM KUKRALMARKETING SPEAKERAUTHOR OFATTENTION!
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I can take whatI learned from
writing articles,educate a newaudience witha new channel,and leapfrogothercompanies
who arentembracing thisnow.
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BRIAN J. CARROLLCEO, INTOUCH
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Recognize thatgiveaway itemsserve as silent
ambassadors,reinforcing yourExpert Identitychoose themcarefully!SUSAN FRIEDMANNAUTHOR OF RICHES IN NICHES
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one way to
sell a consumersomething in thefuture is simply
to get his or herpermission inadvance.
SETH GODINAUTHOR OF PERMISSION MARKETING
In this age of
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In this age ofmicrobloggingand two-secondsound bites,almost no onehas the attentionspan, or time, toread more than afew sentences.
TIM FRICKAUTHOR OF RETURN ON ENGAGEMENT
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What we really need isa mindset shift that willmake us relevant to
todays consumers, amindset shift fromtelling & selling to
building relationships.
JIM STENGELFORMER GLOBAL MARKETING OFFICER PROCTER & GAMBLE
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RAND FISHKINFOUNDER, SEOMOZ
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