[TOOPR]Marketing PlanWajeeha Ali (90)Afira Rashid (81)Amna Jutt (98)Zarish zahid (81)

Marketing Mix

Product

Two way toothpaste

Two flavors in one tube

2 flavors in the price of 1

A two way toothpaste

Tube with two nozzles

Cardboard packaging

High quality

TOOPR

Actual Product

Toothpaste

Levels of TOOPR

Attractive Two nozzles at both side Brand Logo 3D Animation

• Flavor name • Size• Direction for use• Ingredients

Consumer Product

ConvenienceProduct

Classification of Toopr

Mission Statement

We will provide our customer sense of satisfaction and innovation

in our product to become a fast growing consumers good industry by developing and

delivering innovative new product to consumers product and marketing them

more efficiently

Vision statement

We aim to offer high quality product to our consumers and to

create life time value in the customers mind and thus bringing our product to the height of excellence and also to be

the best in our business and our customer’s first choice.

Current marketing situation

Needs

Wants

Demands

Oral hygiene

Toothpaste

Toothpaste of well known brand

Market offering

• One way toothpaste• Flavors: mint, pain relief,

strong teeth, strawberry flavors • Price: from Rs. 165 to Rs. 330

Market Research

Sr. no. Brand name Size flavors Price

1. Colgate 160g Advanced whitening

Rs. 165

2. Synsodyne 170g Pain relief Rs. 302

3. Pepsodent 170g Cavity Fighter

Rs. 195

4. Medicam 170g Dental Cream

Rs. 180

Market Share of Brands

Price

Price ceiling

Product price

Price floor

Rs.260 Rs.235

Rs.199

Value based pricing

Place:

•Distributed: Gujranwala, Lahore, Islamabad, Faisalabad, Multan•Situated: head office in GT Road Gujranwala, Pakistan

promotion

AdvertisementWe advertise our product through

Electronic Mediao News channels ( Ary news, Duniya news)o Entertainment Channels (Hum TV)

Newspaper Social Media Bill boards Radio

Teaser

Advertising decisions

• Advertising objective:

Informative advertising• Promotion Budget: Affordable

• Message strategy: Message focus on customer befit

• Message execution: Slice of life

Direct marketingwww.facebook.com\\Toopr

Sales promotion

• Premium:• 1 small toothbrush for children• 1 small toothbrush for children

• 20% discount on special events.• 1 small toothbrush for children Discounts in Rana Umar store• 1 small toothbrush for children• 18+1 technique

Retailer and wholesaler

Demand Demand Producer Consumers

Promotions

Push promotion mix strategy