Marketing Plan for an APP

Craving food from that quaint restaurant around home or do you just feel like ordering comfort food from your favourite restaurant?

 Do you want to customize your own meals with all sorts of sauces and toppings, just like you would do in the restaurants? 

Solution ?

the app

WHY FOODIE APP IS EVERYBODY’S PIECE OF CAKE?

o Foodie is the most convenient way to order food onlineo Choose from N number of restaurants around the metro citiesoGet more detailed info on the preparation and delivery timeo Get exclusive deals and incentivesoPay using secure payment gateways

Targets?

Happy couples

Family

Business freak

Young adults

Moppets

Competitors?

Food Panda

SwiggyEat24

ZomatoJust Eat

Fasoo's

Goal?

App Launch

5000+ Freemium registered Users

1000+ Premium Users

1st Fiscal Year1,00,000+ Users

2nd Fiscal Year2,00,000+ users

5000+ Restaurants Listed

Premium

• No Minimum order value•Cash on delivery available•50% off on First 5 deliveries after Premium upgrade•Orders are live tracked•Customized food preferences from any menu

Premium Pricing

US $5.99 A MONTHOrUS $49.99 A YEAR

Yearly Pricing gives additional offer for delivery options

Distribution?

Google Play Store

App Store APPLE

Foodie Website

DISCLAIMER“These slides were created by S.Pravallikha ,Svce Chennai during an internship under the guidance of Prof.Sameer Mathur. (www.IIMInternship.com)”