Download - Marketing On A Shoestring Budget!

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Marketing On A Shoestring Budget!

1IntroductionProven Strategies from Successful PartnersPartnershipsSocial MediaVendorsQuestions to Ask YourselfDiscussion

Marketing on A Shoestring Budget!

2Marketing on A Shoestring Budget!What Are You Doing? 3Marketing 101Share information about the:Right product to theRight person at theRight time

4Proven Strategies from SuccessfulPartners

5Catalog Placement The #1 strategy for successWhere the course is listedDescription used Cross-reference with other coursesComprehensive offerings

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Catalog Placement: Comprehensive Offerings7Website Placement and Ease of AccessHow many clicks to get there?Registration landing pageKey words for search engine optimization (SEO)Are you looking at web analytics?

http://www.nwtc.edu/academics/continuing/Pages/Personal-Trainer-Continuing-Education.aspx

8Website

9Free OrientationMarket the class and the instructorSave staff time with FAQ---Clear expectationsPossible discount for those who attend and enrollTake registration---direct marketing opportunity!!!Invite traditional students, campus faculty, business/industry, gradsSome REQUIRE!!!

10" I dont give refunds because I offer and require attendance at a free orientation.Free Orientation

" I dont give refunds because I offer and require attendance at a free orientation.11AdvertisingLocal newspaper---Joint publicity letter

Craigslist

Flyers

External signage

QR Codes

12PartnershipsAcademic departments

Expand customer baserelated professions needing CEUs

Financing Assistance Workforce Board, Military Benefits

Payment plans: Nelnet, Paypal

13Business/Industry PartnershipsInternship opportunities

Job Fairs

Skill gaps

Employee recruitment

Incentives ( 5 for 1 Discount!)

14Staff Training New program updates

FAQ sheets

Class attendance

15Social MediaFacebook, Linkedin, Twitter!!Link to Registration/Web SiteCurrent, relevant, timely informationHootsuiteBlog and website

16Facebook: 900 MILLION!

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18E-Selling TipsSet aside time.

Develop an e-data base

Set a goal

Avoid Mondays!

BCC to protect privacy!

Subject line is KEY!

Hightower, T. (2010.) 10 E-Selling Tips. Presentation. NCCET Annual Convention, 2010. Miami, Fl. GradsProfessional GroupsCampus GroupsInquiries19E-Selling TipsCreate an event or promotionWRITE ABOUT SOMETHING!

Position direct links to programsCALL TO ACTION

Dont stop at one.EXPOSURE!20VendorsMarketing AssistanceOne-page color flyerAds in trade magazinesSchool locator page on W.I.T.S. website5:1 incentive programPassword protected partner web page

Staff Training Apply for approval for financial assistance21Questions to Ask Yourself

22Am I using our catalog as effectively as possible? Am I using our website as effectively as possible?

Am I creating and distributing flyers?

Am I offering a free orientation?

Is my staff knowledgeable of the program and able to answer questions?

Am I using email and social networking sites to market the program? 23Am I using email and social networking sites to market the program?

Am I using direct marketing to target students from other related classes or related occupations?

Am I networking with workforce boards, Veterans, MYCAA eligible groups?

Am I networking with academic departments in related fields and industries?

24Thank You!Amy Hyams, [email protected]

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