Marketing has changed more in the last three years than in the hundred before that. Marketing has gone from a simple model of appealing to general consumers and customers` desire to a complex algorithm of managing sniperasque (targeted) segmented customer journeys and engaging experiences across preferred channels and devices in real-time. CMOs should be now responsible for an all-consuming process that starts with attracting initial suspects` attention, develops structural, financial and emotional bonding, foster customer loyalty and advocacy. This process happens across traditional and new media, at anytime, in a pervasive contextually relevant fashion
Main Topic: Marketing
Secondary topics: Customer Journey, Segmentation Tag words for SEO: Marketing,. Customer Journey, Marketing Evolution, Segmentation, Moments of Truth, Engagement Date: Sept 24th 2014 Number of cumulated views: 1,604 Number of cumulated Likes: 893
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