Marketers
As Media
January 29, 2013
Brands Becoming Story Tellers
WHY Publish
Media Consumption Is Shifting
40+ hours
15.1%
31-40 hours
16.0%
21-30 hours
23.0%
11-20 hours
32.7%
<10 hours
12.2%
Not Sure
1.1%
Time per Week Spent Consuming Online Content
According to US Internet Users, NOV 2011
% of respondents
NOTE: n=1,025 ages 18+; at home or at work; numbers may not add up to 100%
due to rounding
Source: Broadcom survey conducted by IZ Analytics, Dec 9, 2011
54%
73%
Articles Over Ads
The Audience Is A Network
27mm Daily
10% Of All PV’s
Quality Content Is Now King
The Distribution Network
Paid Distribution
Owning Media
Owning Media
Owning Media
Marketers
As Media
With Magnetic, Empower has an upstream vantage
point of the broadening ‘Owned Media’ landscape
An Enlightened Perspective
B
r
a
n
d
A
u
d
i
e
n
c
e
Content Creation
Content
Discovery
Content Distribution
Content Management
Agencies Content
Marketing
The Right Programming
Buying Creating
P&G Entertainment
Audience
Reach
Non-Working $
Investments
Working $
Efficiency & Effectiveness =
=
Views & Shares
Owned Modeled Like Paid
Content
Tech & Governance
Marketers
As Media
January 29, 2013
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