Maria D. GeorgaMedical Tourism Specialist

Regional Manager Treatment Abroad

Developing your health tourism

National product

The Do’s and Don’ts   for a new Heath tourism Destination

Strengths – weaknesses

Where? (*)

Combine!

- Defining realistic goals- Planning Strategy

Whom should I support?

Time plan (2y,5y etc)

Bodies (Associations, Clusters) Strategies

Government Insurance Co

Healthcare providers Facilitators

Press Patient

Academics & Others

Investors

Exhibitions and their importance.

Selection criteria of an exhibition

- Governmental agreements - Embassies (***)

Corporate agreements

In an international environment

- Articles etc

International Facilitators/Agents

«copy» best practices

Explore the international trends Explore my competitors and maybe…

duplicate!

- Trust the beauty of … best practices

-Combine:

- What to avoid

- The lowest rating always goes to communication.

- Do not put all eggs ….

Do not over rely on strengths and hopes…(*)

- The power of “Word of mouth”

90%

89%

0% 20% 40% 60% 80% 100%

I would do it again

I would recommend to a friend

6.8% “rather disappointed”

8.3% “very disappointed”

Source: Treatment Abroad: Medical Tourism Survey 2012

- What have I done wrong?

Analyze, change, prepare for the future!

 IMTJ Medical Travel Summit 2016    Bringing industry buyers and suppliers together   24-26 May 2016  - Madrid, Spainhttp://imtj.com/summit                                             

IMTJ Medical Travel Awards 2016 -   http://imtj.com/awards- IMTJ Medical Travel Awards and Academic Conference