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Making Your Dreams a Reality Through Fundraising
John CampbellDirector of Development & Strategic Partnerships
Safe Kids Worldwide
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Defining Safe Kids Worldwide’s Goals
• Child safety is our universal priority.
• Even with a 55% reduction in child deaths from preventable injury over the past 25 years, over 9,000 children in the U.S. die every year from such injuries, and over 1 million kids are lost worldwide.
• But we can change this. And our goal is to do just that.
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Creating Strategies to Reach Our Goals
• In order to dramatically reduce the number of childhood deaths from unintentional injuries, Safe Kids developed a Strategic Plan (2012-2015) to:
• Reach more children
• Strengthen US programs
• Become the go-to safety partner for parents and caregivers
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SKW Helping You Reach Your Goals
• We merged Safe Kids USA and Safe Kids Worldwide into one organization – and one unified voice.
• We rebranded and created a new website.
• We created Safe Kids Day as a vehicle for coalitions to raise funds and build capacity.
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Defining YOUR Goals
• If money were no object, what would you like to do to help reduce the number of children dying from preventable injuries?
• Don’t think about the “how” – think about the dream you have, and then put one foot in front of the other, staying focused on that goal.
CHILDHOOD INJURY PREVENTION CONFERENCE 2013
Developing a Funding Strategyfor Changing Times
Pamela FairBA, Communications
Safe Kids Columbus Program SupervisorPublic Information Officer/Media Specialist
Risk CommunicatorWest Central Health District
Columbus, GA
CHILDHOOD INJURY PREVENTION CONFERENCE 2013
Funding – Peaks and Valley’s
2001-02
2002-03
2003-04
2004-05
2005-06
2006-07
2007-08
2008-09
2009-10
2010-11
2011-12
2012-13
2013-14
$0.00
$20,000.00
$40,000.00
$60,000.00
$80,000.00
$100,000.00
$120,000.00
Safe Kids Columbus, GA Annual Revenue
AFLACUWAnnual Revenue
Years
Tota
l Ann
ual R
even
ue
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Spotlight on 3 Key Funding Partners
The Medical Center Hospital • Initial Partner• Indigent Care Funds• Power of Data• New CEO/Starting Over• Trauma Center
CHILDHOOD INJURY PREVENTION CONFERENCE 2013
Spotlight on 3 Key Funding Partners
• That Application - Goodness Sakes Alive!
• Process – Long, Tedious, Worth it!
• New Partner Power
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• A Volunteer’s Reference• Local Safe Kids - Community Credibility• Local Presence• We ARE the Experts• Meeting Mutual Needs
Spotlight on 3 Key Funding Partners
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Local Boards & Fundraising
1998 Now
Join our Team! Safe Kids Brand – Good Fit?
Credibility Connected to…
Professionalism Individuals
Enforcement Organizations, Groups
Access to local City/Public Services Funding Streams (United Way, Jr. League)
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Building Strong Donor Relationships
Linda K. Brees, MS, DirectorChildren’s Advocacy/Safe Kids Upstate
Greenville, South Carolina
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History of Safe Kids Upstate
• Began in 1994• Small Department Operational Budget, less than
$100,000• 1.5 FTE’s• No Philanthropic Support
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Safe Kids Upstate Today
• Departmental Budget of over $500,000.00 per year
• 16.5 FTE’s in Advocacy (7 fulltime SKU)• Philanthropic Support over 19 years of
$3,000,000
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How and Why Did This Success Occur?
• Unique positioning of Safe Kids Upstate into Mission of Healthcare System and Leadership Metric
• Children’s Hospital Development Council• Community Awareness and Networking
• Essential Partnerships within System and in CommunityAND……….
Donor Relationships
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Growth of Philanthropic Support
1995 2000 2001 2002 2003 2007 2008 2009 2010 2011 20120
100000
200000
300000
400000
500000
600000
Sponsorship Dollars Year
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C.A.R.E.S. Model
Community Awareness and
Relationships Enhanced
through Stewardships
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Development of Sponsorship Levels
• Program Sponsor—Bradshaw• $100,000.00 each year for 5 years
• Initiative Sponsors• “At Home” – ReMax Real Estate - $25,000.00• “At Play” – Walmart - $25,000.00• “At School” – Michelin North America - $25,000.00• “On the Way” – Kohl’s Cares - $100,000.00
• Expansion Counties $75,000.00 to $100,000.00 each year Oconee Medical Center Partnership and Clemson University and Children’s Miracle Network
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Sponsor Benefit
• Connection to Success
• Merging of Mission and Visions
• Marketing/Community Benefit
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In Summary
• It is our responsibility as Safe Kids Coalition Leaders to provide the essential energy, expertise, enthusiasm, and overall buy-in to make building donor relationships successful
• Use every opportunity possible to be seen and heard and share your passion and story about injury prevention
• Connect with your lead Organization’s Mission and Vision: Do not Operate your services in a silo
• Don’t be afraid to ask for the stars…I did and got them
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