Download - Making TV interactive

gabemacGAME DESIGNER - TEACHER - New Media Dude

“harness the power of play”

Reality killed the Video Star

In the mid 90's The Box used SMS to give control to the masses.

Hurting MTV’s viewers.

The Germans discovered that Reality programming experiments were gaining

popularity with the demographic.

The Box created a feedback loop with influence

A feedback loop

Cue[Call to Action].

Routine

[Viewers perform a measurable

action]

Reward

[Viewers are shown the result of their

action taken]

4 types of Game Rewards [4G]

GOD GLEE GLORY GOODS

Goods Win Money or SERVICES

Glory Have everyone recognize you on TV.

Glee because it is fun,

done with constant surprises

God Able to have influence.

Vote contestants on or off a show.

Dominos needed to respond every day to tweets, to keep them 'fresh'

Dominos #tweetwhatyoueat hacked the ad-broadcast setup

QuickTime™ and a decompressor

are needed to see this picture.

33 days and 33 videos.

The campaign increased Domino's social score from tens to thousands of followers.

Results

2014 saw an increase of TV watching in NL

Age 35 and under TV consumption is slipping.

This is largely due to the live events of World Cup and Olympics.

Has the Stream killed the TV?

Live TV events are important for a culture.

How to increase engagement with a live audience?

How to increase engagement with pre-recorded content?

Coca-cola Uses Sound Recognition for TVC

DEFIANCESyFy’s Big Gamble

2.7 million viewers Episode 1. SyFy’s best premiere since 2006.

Trion Worlds, logged more than 6 million hours of play in the first few weeks of the show’s release.

Massive cost of multi-platform development, and time cauysed overall production delays.

Defiance

In Summary

Find the technologies that allow audience feedback.

Give the audience influence / access.

Combine with great story tellers.

Poetic Commentary“DEFIANCE”

Inspired by “Found Poem” by Dave Gorman

THANK YOU

GABEMAC www.thegamebeyond.com