Smart Beginnings
Brands
Smart Start
Start Strong Success By 6
VECF
Partnership for ChildrenKids First Coalition
Virginia’s Brand forEarly Care and Education
• Use it on everything
• Brand your initiative
• Show that you are a part of a unified effort
• Use it with care
• Don’t forget to ask permission
Berkeley Media Studies Group
Making the Case of Early Care and Education
Check it Out at www.BMSG.org
5 Core Messages
• Support Our Youngest Citizens
• Our Can-Do-Spirit Will Get Us There
• With So Many Kids In Care, Let’s Do It Right
• Child Care is Early Learning
• Take Advantage of Early Brain Growth
Support Our Youngest Citizens
• Public good frame
• Benefits to all of society
• Neighborhoods, communities, states
• Workforce and economy
• Early ed. today democracy tomorrow
Our Can-Do-Spirit Will Get Us There
• American’s can solve our toughest problems
• Barn raising – man on moon – rebuild WTC
• Military model
• If military can do it, so can government for all
• Together we can realize accomplishments
With So Many Kids In Care,Let’s Do It Right
• Pragmatic frame
• American realize most kids in outside care
• Make sure that care is highest quality
• Society has to find solutions
• Public see’s economic connections
Child Care is Early Learning
• When done right, more than babysitting
• Enhances development and social skills
• Reduces behavioral problems
• Prepares children for school success
• Increased opportunities for life success
Take Advantage ofEarly Brain Development
• The stakes are high
• Enhances development and social skills
• Reduces behavioral problems
• Prepares children for school success
• Increased opportunities for life success
Most likely to inspire policy and business support
Least likely to inspire policy and business support
Societal
Personal
What Needs To Happen?
• We need to announce our grant
• We need to get business support
• Our lawmakers need to know our success
• People need to know it’s important
REALLY?
We Need Local Business to Support Us
• Funding our initiative
• Influence
• Leadership
• Family friendly workplaces
Who can make it happen?
• People with connections/relationships
• Chamber leadership
• CEO
• Faith Leader
• You decide! You strategize!
What Story Do They Need to Hear?
• We need productive workers and leaders
• We will do it - quality of life is at stake
• Fed says doing it right is best investment
• Every experience early on impacts us later
• First five years of brain growth is key
Look familiar?
• Support Our Youngest Citizens
• Our Can-Do Spirit Will Get Us There
• With So Many Kids In Care, Let’s Do It Right
• Child Care is Early Learning
• Take Advantage of Early Brain Growth
HOW Can We Tell Them?
• Phone call
• Letter or flyer
• Breakfast spot
• Op Ed in newspaper
• Targeted message
• Press release?
Assignment
• Divide into groups of 3-5
• Your group needs something to happen
• Decide on your strategy
• Choose the right message frame
• Create your story
• Use “Smart Beginnings”
Assignment
• Prepare 5 minute group presentation
• Explain what needs to happen
• Share your strategy
• How message frames are used
• Tell your group’s story
• Presentations after lunch
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