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Page 1: Magnetic Membership Presentation4

Magnetic Membership™ System

AttractBring  in  more  members

EngageActivate  your  members

RetainKeep  members  longer

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Do you wantmore members?

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Do you wantto keep members longer?

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Do you wantmore involved members?

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Magnetic Membership™ System

AttractBring  in  more  members

EngageActivate  your  members

RetainKeep  members  longer

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Magnetic Membership™ System

AttractOverview |  Process |  In-­depth

EngageOverview |  Process |  In-­depth

RetainOverview |  Process |  In-­depth

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Magnetic Membership™ System

Overviews

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Magnetic Membership™ System

Attract• Members  join  for  their reasons,  not  yours

• Deliver  a  compelling  message  about  compelling  value  to  attract  members

• Remove  barriers  to  joining  to  be  more  attractive

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Magnetic Membership™ System

Engage• Members  join  because   they  want  value

• Members  stay  because  they  get  involved  and  build  relationships

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Magnetic Membership™ System

Retain• Retention   is  less  of  an  issue  when  members  are  involved  and  building  relationships

• Keep  in  touch  quarterly  to  increase  retention  (can  be  done  by  volunteers)

• Remind  members  about  the  value  they  received  – specific  to  them  –quarterly  or  monthly

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Magnetic Membership™ System

Processes

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Magnetic Membership™ System

Attract - Process• Identify  Key  Member  Attractors• Clarify  and  Enhance  Value  to  Members• Create  a  Compelling  Story• Make  It  Easy  to  Join• Create  Magnetic  Membership  Events™

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Magnetic Membership™ System

Engage - Process• Establish  Expectations  of  Members• Create  a  Great  First  Impression• Connect  Members  to  Each  Other• Guide  Members  to  Benefits• Get  Members  to  Serve• Track  Value  Received  by  Members

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Magnetic Membership™ System

Retain - Process• Keep  Members  through  Engagement• Report  Value  Received  by  Members

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Magnetic Membership™ System

In-Depth Looks

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Magnetic Membership™ System

Attract• Identify  Key  Member  Attractors

• Understand  why  people  join• Get  specific• Quantify  value• Identify  member  types  (different  segments)  and  their  pains/gains

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Magnetic Membership™ System

Attract• Clarify  and  Enhance  Value  to  Members

• Document  all  value  points/benefits• Brainstorm  potential  value  adds  – get  creative  to  add  more  value

• Identify  potential  partners  – other  organizations  can  add  value  as  well

• Decide  on  package(s)  of  value/segments

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Magnetic Membership™ System

Attract• Create  a  Compelling  Story

• Get  to  the  essence  of  the  value  provided• Capture  their  hearts,  minds,  and  wallets™

• Help  them  see  themselves  gaining  value  -­ put  them  in  the  story

• Optionally  create  core  story  video

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Magnetic Membership™ System

Attract• Make  It  Easy  to  Join

• Make  membership  levels  clear• Visually  represent  membership  levels• Represent  levels  by  story  or  psychographic  criteria

• Options:• Offer  payment  plans• Offer  guarantees/limited  trials• Remove  long-­term  commitment  barriers

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Magnetic Membership™ System

Attract• Create  Magnetic  Membership  Events™

• Membership  drives• Fun  attraction  events• Engaging  educational/motivational  events

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Magnetic Membership™ System

Engage• Establish  Expectations  of  Members

• Clarify  what  you  want  from  members  (other  than  membership  fees)

• Communicate  expectations  to  drive  greater  engagement  and  commitment

• No  members  should  be  sitting  on  the  side

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Magnetic Membership™ System

Engage• Create  a  Great  First  Impression

• Create  a  Member  Journey  Map• Identify  all  member  touch  points• Create  engaging  welcome  package• Have  someone  personally  walk  through  opportunities  to  connect  and  receive  value  

• Register  them  for  their  first  event

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Magnetic Membership™ System

Engage• Connect  Members  to  Each  Other

• Actively  connect  members• Members  join  groups  for  belonging• Use  TribeSpring® to  enhance  referrals• Provide  member  mixers• Provide  networking  time  at  all  events• Create  community

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Magnetic Membership™ System

Engage• Guide  Members  to  Benefits

• Have  an  ambassador  walk  them  through  opportunities  and  benefits  within  30  days

• Identify  a  plan  of  attack  that  connects  their  interests  with  offerings

• Have  member  put  events  on  their  calendar

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Magnetic Membership™ System

Engage• Get  Members  to  Serve

• Show  members  ways  to  get  involved• Assess  member  interests/capabilities• Connect  them  to  service  opportunities

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Magnetic Membership™ System

Engage• Track  Value  Received  by  Members

• Keep  track  of  events  attended,  referrals  made,  etc.

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Magnetic Membership™ System

Retain• Keep  Members  through  Engagement

• Engaged  members  remain  members™

• People  want  to  belong• People  want  to  receive  value• People  receive  value  by  giving  value• Activity  leads  to  longevity

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Magnetic Membership™ System

Retain• Report  Value  Received  by  Members

• Deliver  Value  Report  monthly/quarterly• Contact  member  quarterly  to  reconnect  and  optimize  their  experience

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Magnetic Membership™ System

Recap

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Magnetic Membership™ System

Attract• Identify  Key  Member  Attractors• Clarify  and  Enhance  Value  to  Members• Create  a  Compelling  Story• Make  It  Easy  to  Join• Create  Magnetic  Membership  Events™

Engage• Establish  Expectations  of  Members• Create  a  Great  First  Impression• Connect  Members  to  Each  Other• Guide  Members  to  Benefits• Get  Members  to  Serve• Track  Value  Received  by  Members

Retain• Keep  Members  through  Engagement• Report  Value  Received  by  Members

bigthinkin.com| info@

bigthinkin.com| 919.324.6650

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Magnetic Membership™ System

Engage Big ThinkAnd  watch  your  members  grow

Craig  MathewsChief  ThinkologistBig  Think  Innovation,  [email protected]

bigthinkin.com