Download - Magazine Institution Research

Magazine Institution Research

The key characteristics of the company and their magazine profile – what types of

magazine do they produce (mainstream/niche)?

• Bauer produce magazines that are both niche and mainstream. They produce a wide range of magazines from music magazines to fishing magazines which means there’s a magazine for everyone to read.

Who makes up their target audiences?

• Bauer Media publish wide variety of different magazines therefore cater for many different target audiences including men, women and teenagers. There are bird watching magazines for those who are into bird watching, car magazines for those who are interested in cars, etc.

What is the brand image?

• The brand image is a simple blue box with a white triangle in the top right hand corner of the box with ‘Bauer’ written at the bottom of the box in capital letters and in white. Below the box are the words ‘media group’ in capital letter and in black. It’s a simple yet effective brand image in the sense that it is recognisable.

Are there any links between production of magazines and other media? (Does the

company own other media products other than magazines or are they part of a larger media

company?

• There are links with the magazines and other media. For example, Heat, Kerrang and Q can be accessed through both magazines, radios and on TV. However, Heat can accessed on those platforms plus on mobiles and online.

• The company are a part of a larger media company as they own magazines, radio stations and television programmes.

Identify the key characteristics of the companies and their magazine profiles – what

types of magazine do they produce (mainstream/niche)?

• The company produces magazines that are both mainstream and niche.


• Their target audiences are mass market women, upmarket women and men and young men. IPC Media is the UK’s leading consumer publisher for mass market women as they produce magazines that are appealing to women of different ages. IPC Media caters for them through a portfolio of famous media brands, printed and online. IPC Media is a leading content provider for today’s man.


• The brand image is the company name written in different shades of blue and in different font styles.



company?

• There are links with the magazines and other media. For example, Look, NME, TV Times and Ideal Home can be accessed on different platforms.

• The company owns companies on different platforms such as magazine, TV, radio, website and mobile.



• The types of magazines they produce are both mainstream and niche.


• Their target audience are young kids and women. The media products they produce cater to these target audiences as they own a lot of companies that market towards these audiences.


• The brand image is the company name written big and bold so it stands out and makes it noticeable.



company?

• There are links with the magazines and other media. For example, • The company owns media products on different platforms such as online

and mobile.



• They produce magazines in a niche market.


• Their target audience are those who have an interest in dance music as they produce a magazine which is specifically aimed towards dance music.


• The brand image is the name of the company ‘Development Hell Limited’ written in red and black in standard font.



company?)

• There are links as their media products can be accessed on different platforms such as magazines, apps and online.