Don Draper

Sterling Cooper Draper Pryce

Peggy Olson (@PeggyOlson)

Sterling Cooper Draper Pryce

Mike Volpe (@mvolpe)

HubSpot

Jeanne Hopkins (@JeanneHopkins)

HubSpot

Webinar Speakers

Sponsors:

We are unable to locate

Don Draper at this time.

(Perhaps he’s in

Palm Springs?)

What did you say?

Answers from over 250 of the 600+ webinar registrants.

Which character do you aspire to be?

“Betty Draper; so much hidden emotion

behind those puffs off a cigarette.”

Which character do you aspire to be?

“Joan... always cool and classy. She

quietly gets it done!”

Which character do you aspire to be?

“DON DRAPER!! But I'd love

a body like Joan Holloway Harris...”

Which character do you aspire to be?

“Don Draper, but in

Betty Draper's body.”

Which character do you aspire to be?

“Peggy Olson's lover ;-)”

Which character do you aspire to be?

“The 1st black ad man at Sterling

Cooper Draper Bryce”

Which character do you aspire to be?

“Harry Crane - he had the foresight to

start the TV division, like HubSpot

had the foresight to value social

media”

Which character do you aspire to be?

“I don't know, but if anyone says Pete

Campbell, you should uninvite them

to this webinar.”

Marketing is Changing

1950 - 2000 2000 - 2050

Outbound Marketing

Outbound Marketing is Harder

800-555-1234

Annoying

Salesperson

The Good News…

Inbound Marketing:Get Found using Google,

Social Media and Blogs

Top 5 Web Marketing

Book on Amazon

InboundBook.com

“If you have more money than

brains, use outbound marketing.

If you have more brains than

money, use inbound marketing”

-- Guy Kawasaki

Agenda: Case Studies

• Gillette 1960 vs. Old Spice 2010

• Gordon’s 1960 vs. Captain Morgan 2010

• Dodge 1960 vs. Ford 2010

2010

vs.

1960

Gillette 1960’s

http://www.youtube.com/watch?v=aOfGrbgyXo4

Gillette 1960’s

• Tells you what the product does

• Implies other benefits (Get the girl!

Own a sailboat!)

• No conversation

• No engagement

• You are unable to not watch

• Outbound, paid, interruptive media

Old Spice 2010

Old Spice 2010

Old Spice 2010

Old Spice 2010

Old Spice 2010

Old Spice 2010

Old Spice 2010

• Tells you what the product does

• Implies other benefits (Get the girl!

Own a sailboat!)

• Conversation

• Engagement

• Attracts fans and consumers

• Inbound, free, sharable media

2010

vs.

1960

Gordon’s 1960

Gordon’s 1960

• Tells you what the product does

• Implies other benefits (Be an

individual! Be manly!)

• No conversation

• No engagement

• Outbound, paid, interruptive media

Captain Morgan 2010

Captain Morgan 2010

Captain Morgan 2010

Captain Morgan 2010

Prank Call Your Friends

Captain Morgan 2010

• Conversation

• Engagement

• No filtering or censorship

• Attracts fans and consumers

• Inbound, free, sharable media

2010

vs.

1960

Dodge 1960

Dodge 1960

• Tells you what the product does

• No conversation

• No engagement

• Outbound, paid, interruptive media

Ford 2010

Ford 2010

Ford 2010

• User generated content

• No filtering or censorship

• Conversation

• Engagement

• Inbound, free, sharable media

Suggested Next Steps

• Read the “Inbound Marketing” Book

• Grade your website:

www.WebsiteGrader.com

• Additional Free Resources:

www.HubSpot.com/marketing-hubs

Peggy Olson (@PeggyOlson)

Sterling Cooper Draper Pryce

Thank You “Peggy”

is

Carrie Bugbee (@CarriBugbee)

Big Deal PR

Who is HubSpot?

160+ Employees in Cambridge, MA (MIT)

$33m in VC (3 rounds)

SaaS for Marketing at $3K-15K/year

Complicated &

Confusing

Easy &

Integrated

Growth

3,000

Customers

Q1 2007 Q2 2010

Blog & Social Media

• Business Blog

Software

• Blog Analytics

• Social Media

Monitoring

• Social Media

Publishing

Search Optimization

• Keyword Grader

• Link Grader

• Page Grader

Email Marketing & Lead Nurturing

• Email Marketing

• Lead Nurturing

Lead Generation

• Landing Pages

• Lead Intelligence

• Lead Alerts

• Visitor Profiling

Competitor Tracking

Marketing Analytics

• Assess the effectiveness of your marketing on a

campaign-by-campaign level

• Optimize resource allocation to maximize sales

Proven ROI by 3,000+ Customers

Cilk Arts Increases Leads 500%

Makana Solutions 3x Leads, 2x Conversions

Vocio Pays for HubSpot 30x Over with New Leads

Objective Management Group Grows Leads 360%

Bridge Group Doubles Online Leads

www.HubSpot.com/ROI

Mike Volpe (@mvolpe)

HubSpot

Jeanne Hopkins (@JeanneHopkins)

HubSpot

Thank You

Carrie Bugbee (@CarriBugbee)

Big Deal PR