IS PERTH READY FOR CAR SHARING?
Louise Round
AITPM National Conference August 2014
Louise Round Consulting
CAR SHARING
Characteristics of car sharing Provision of a fleet of vehicles Parking spaces at key locations Short term hiring of the vehicles Booking and accesses to vehicles takes minimal effort
Collaborative consumption
Self drive taxi
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KEY SUCCESS FACTORS
Demographics Income levels Age group Household size
Population Density 10 minute walking distance of the car
Social and economic activity
Transport Alternatives Public transport Vehicle ownership rates Parking
Partnerships Local Government Car manufacturers Public transport providers
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QUANTITATIVE FACTORS
Factor Low Growth Area High Growth Area
Single person households Minimum 30% Between 40% and 50%
Walk to workEmployed persons
Minimum 5% Between 15% and 20%
Households with no vehicle Minimum between 10% and 15%
Between 35% and 40%
Households with no or one vehicle
Minimum 60% Between 70% and 80%
Housing units per hectare Minimum 12 Minimum 12
Louise Round Consulting
AUSTRALIAN CONTEXT
State of the Industry
Australian market had a total revenue of $43.1M
Growing at about 25% per annum
Continuing growth over the next five years
Council examples
City of Gold Coast
City of Melbourne
City of Sydney
Manly Council
City of Waverley
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SYDNEY WAVERLEY MANLY
Source: profile.id.com.au
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COMPARISON OF FACTORS
Factor Gold Coast (selected
area)
City of Melbourne
City of Sydney
City of Manly
Waverley Council
Single person households32 35 40 24 31
Walk to workEmployed persons 9 16 25 5 5
Households with no vehicle 13 29 35 12 18
Households with no or one vehicle 47 68 73 53 60
Population with a Bachelor Degree or higher 17 44 40 40 40
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HISTORY OF CAR SHARE IN PERTH
City of Fremantle
FREMANTLE SUBIACO PERTH
Louise Round ConsultingSource: profile.id.com.au
Louise Round Consulting
FUTURE OF CAR SHARE IN PERTH
Factor(Percentage)
City of Perth
City of Fremantle
City of Subiaco
Single person households 42 31 37
Walk to workEmployed persons 23 6 10
Households with no vehicle 22 11 13
Households with no or one vehicle 65 50 56
Population holding a Bachelor Degree or higher 36 29 46
Louise Round Consulting
HOW AND WHERE TO IMPLEMENT CAR SHARE
Perth shows potential
Partnerships Local government State government
Department of Transport Department of Housing
Car manufacturers Residential developers Universities
Apartments with car bays
Easy parking
No transport
gap
No demand for car share
High levels of car
ownership
Louise Round Consulting
THANK YOULouise Round
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