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Page 1: L'Oreal Elseve Brochure
Page 2: L'Oreal Elseve Brochure

2 PRECIOUS INGREDIENTS: ARGAN OIL + SILK PROTEINFor the first time, from the L’Oréal labs, they have combined the Argan Oil with Silk Protein, known for its smoothness and thermo-resistance, to deliver a double action:DEEP NUTRITION: hair is nourished and calmed from root to tip for a manageable volume and an easy, homogenous smoothness.

48*H PROTECTION: hair is protected against the effect of humid or dry condition.

Is your frizzy, coarse and untamable hair is difficult to smooth? For rebellious and untamable hair, Loréal Paris developed ELSÉVE SMOOTH- INTENSE ULTRA-RICH.

10x10x smoother sleeker hair**

EVA LONGORIA

Expert care for VERY FRIZZY and UNTAMABLE hair.

1CLEANSESHAMPOOCleanses the hair. Hair becomes silky, sleek, and manageable.

2DETANGLECONDITIONERYour hairis perfectly detangled and smoothed.

3LEAVE-ON

LEAVE-ONIntenselynourishes andcalms your veryfrizzy hair.

( focus on tips. Do not rinse)

*Instrumental test result on L’Oreal shampoo + conditioner + serum vs. L’Oreal Classical Shampoo. **Instrumental test: L’Oreal shampoo + conditioner vs L’Oreal Classical Shampoo.

Expert care for dry,fr izzy and rebell ious hair.4x smoother, sleeker hair**.

*Instrumental test result on L’Oreal shampoo + conditioner + serum versus L’Oreal classical shampoo. **Instrumental test result on L’Oreal shampoo + conditioner vs L’Oreal shampoo of the range.

Formulated with

NUTRILEUM + SILK PROTEIN2 PRECIOUS INGREDIENTS: NUTRILEUM + SILK PROTEIN

For the first time, from the L’Oréal Laboratories, they have combined its patented ingredients Nutrileum, a combination of a nutritive micro-oil and a smoothing agent, with Silk Protein, known for its smoothness and thermo-resistance, to deliver a double action.

1. Intense nutrition: the creamy formula nourishes and calms your hair from root to tip, for an easy and homogenous smoothness.2. Anti-Frizz 48*h: like a shield, the formula helps protect your hair against the effect of humid or dry condition, such as frizz and puffiness.

For dry or dried out hair

10x more care instantly*

Royal Jelly is a natural ingredient with more than10 ESSENTIAL NUTRIENTS.

1CLEANSE 3NOURISH2DETANGLESHAMPOOElséve Re-NutritionShampoo cleanses and revives the hair’s brilliance.

MASK (Use 2-3x a week)Elséve Re-Nutrition Replenishing Maskbathes even the very dry hair with nourishing ingredients to replenish the fiber with moisture.

CONDITIONERElséve Re-Nutrition Caring Cream Conditioner coats and instantly detangles hair that feels full of life, with regained softness, elasticity and suppleness.

The first hair care withRoyal Jelly** to nourish and replenish dry hair.

*lab test after application of L’Oreal shampoo + conditioner vs. L’Oreal Classical Shampoo. **From L’Oreal Paris

PENÉLOPE CRUZ

PROVEN RESULT: BOUNCY, SILKY HAIR

4PROTECTNOURISHING DAY FLUIDElséve Re-Nutrition Nourishing Day Fluid is a replenishing leave-in treatment for every morning that leaves your hair silky, feeling light and flowing.

NIGHT CREAM (Use 2-3x a week)Elséve Re-Nutrition Night Serum isa specific leave-in treatment that gives a night of intense nourishment for hair that feels silky and replenished when you wake-up! It is non-greasy and won’t mark your pillow.

INNOVATION: ENRICHED WITH ROYAL JELLY

Rediscover the sensation of bouncy and incredibly silky hair. Your hair regains softness, elasticity and suppleness to leave it looking full of life.

ROYAL JELLY IS:AMINOACIDS

VITAMINS

GLUCIDS

MINERAL SALTS

PROTEINS

OLIGO ELEMENTS

Royal Jelly, a rare and precious natural ingredient, is a balanced complex with an exceptional concentration of combined elements (glucids, lipids, proteins, amino acids, vitamins, oligo- elements).

For the first time, from the L’Oréal Laboratories, they have incorporated Royal Jelly in a caring, creamy formula that bathes the hair in nourishing ingredients, without weighing it down. Hair instantly feels replenished and revitalized.

Page 3: L'Oreal Elseve Brochure

2 PRECIOUS INGREDIENTS: ARGAN OIL + SILK PROTEINFor the first time, from the L’Oréal labs, they have combined the Argan Oil with Silk Protein, known for its smoothness and thermo-resistance, to deliver a double action:DEEP NUTRITION: hair is nourished and calmed from root to tip for a manageable volume and an easy, homogenous smoothness.

48*H PROTECTION: hair is protected against the effect of humid or dry condition.

Is your frizzy, coarse and untamable hair is difficult to smooth? For rebellious and untamable hair, Loréal Paris developed ELSÉVE SMOOTH- INTENSE ULTRA-RICH.

10x10x smoother sleeker hair**

EVA LONGORIA

Expert care for VERY FRIZZY and UNTAMABLE hair.

1CLEANSESHAMPOOCleanses the hair. Hair becomes silky, sleek, and manageable.

2DETANGLECONDITIONERYour hairis perfectly detangled and smoothed.

3LEAVE-ON

LEAVE-ONIntenselynourishes andcalms your veryfrizzy hair.

( focus on tips. Do not rinse)

*Instrumental test result on L’Oreal shampoo + conditioner + serum vs. L’Oreal Classical Shampoo. **Instrumental test: L’Oreal shampoo + conditioner vs L’Oreal Classical Shampoo.

Expert care for dry,fr izzy and rebell ious hair.4x smoother, sleeker hair**.

*Instrumental test result on L’Oreal shampoo + conditioner + serum versus L’Oreal classical shampoo. **Instrumental test result on L’Oreal shampoo + conditioner vs L’Oreal shampoo of the range.

Formulated with

NUTRILEUM + SILK PROTEIN2 PRECIOUS INGREDIENTS: NUTRILEUM + SILK PROTEIN

For the first time, from the L’Oréal Laboratories, they have combined its patented ingredients Nutrileum, a combination of a nutritive micro-oil and a smoothing agent, with Silk Protein, known for its smoothness and thermo-resistance, to deliver a double action.

1. Intense nutrition: the creamy formula nourishes and calms your hair from root to tip, for an easy and homogenous smoothness.2. Anti-Frizz 48*h: like a shield, the formula helps protect your hair against the effect of humid or dry condition, such as frizz and puffiness.

For dry or dried out hair

10x more care instantly*

Royal Jelly is a natural ingredient with more than10 ESSENTIAL NUTRIENTS.

1CLEANSE 3NOURISH2DETANGLESHAMPOOElséve Re-NutritionShampoo cleanses and revives the hair’s brilliance.

MASK (Use 2-3x a week)Elséve Re-Nutrition Replenishing Maskbathes even the very dry hair with nourishing ingredients to replenish the fiber with moisture.

CONDITIONERElséve Re-Nutrition Caring Cream Conditioner coats and instantly detangles hair that feels full of life, with regained softness, elasticity and suppleness.

The first hair care withRoyal Jelly** to nourish and replenish dry hair.

*lab test after application of L’Oreal shampoo + conditioner vs. L’Oreal Classical Shampoo. **From L’Oreal Paris

PENÉLOPE CRUZ

PROVEN RESULT: BOUNCY, SILKY HAIR

4PROTECTNOURISHING DAY FLUIDElséve Re-Nutrition Nourishing Day Fluid is a replenishing leave-in treatment for every morning that leaves your hair silky, feeling light and flowing.

NIGHT CREAM (Use 2-3x a week)Elséve Re-Nutrition Night Serum isa specific leave-in treatment that gives a night of intense nourishment for hair that feels silky and replenished when you wake-up! It is non-greasy and won’t mark your pillow.

INNOVATION: ENRICHED WITH ROYAL JELLY

Rediscover the sensation of bouncy and incredibly silky hair. Your hair regains softness, elasticity and suppleness to leave it looking full of life.

ROYAL JELLY IS:AMINOACIDS

VITAMINS

GLUCIDS

MINERAL SALTS

PROTEINS

OLIGO ELEMENTS

Royal Jelly, a rare and precious natural ingredient, is a balanced complex with an exceptional concentration of combined elements (glucids, lipids, proteins, amino acids, vitamins, oligo- elements).

For the first time, from the L’Oréal Laboratories, they have incorporated Royal Jelly in a caring, creamy formula that bathes the hair in nourishing ingredients, without weighing it down. Hair instantly feels replenished and revitalized.

Page 4: L'Oreal Elseve Brochure

NUTRI-GLOSS

Expert care for hair thatgets GREASY quickly, dull &lacking shine hair.

Expert care for mid to long hair, dull , lacking shine. NUTRI-GLOSS Light

The active elements concentrated in Pearl Protein give natural pearls their bri l l iant sh ine and res is tance. Pear l Pro te in i s combined with Citrus, known for its purifying proper t ies . Together , the fo rmula de l i vers a dua l-act ion :

It frees the hair of deposits, whilst smoothing and cleansing the f ibre so it accumulates less impurities. It gives balanced nutrition from root to tip, without overloading the hair.

more shine*,without heaviness.

more shine*,85%85%without heaviness.

LAETITIA CASTA

*Lab test after application of L’Oreal shampoo + conditioner vs L’Oreal shampoo alone and brushing.

INNOVATION: LIGHT TECHNOLOGY

Light reflecting booster with

PEARL PROTEIN

Proven result: Mirror-shine, cashmere touch. The hair fiber becomes stronger and more dynamic. Your hair looks revived.

TECHNOLOGY INNOVATION: PEARL PROTEINThe Nutritive and energizing elements concentrated in Pearl Protein give natural pearls their brilliant shine and resistance.

The Pearl protein penetrates the hair to give targeted nutrition to the fiber, balanced from root to tip without weighing down the hair.

1CLEANSESHAMPOOCleanses and reviveshair’s brilliance.

2DETANGLECONDITIONERCoats and detangles instantlywithout overloading the hair.

*Evaluation done in laboratories after application of shampoo + conditioner vs. L’Oréal classical shampoo.

MAYA KARINAYAKO KAWAHARA

D A M A G E C A R E

For damaged, brittle, and frequently styled hair For dull, colored hair

Up to

less breakage*95%95%85%85%

Color Radianceand Reflect*

C O L O R - V I V E

Up to

less breakage*Developed with

UV NUTRI-FILTER SYSTEML’Oréal Paris, developed the formula by combining UV filter and Cationic Polymers that protects hair fiber and prolongs color. Polymer protects hair by resisting both water and external disturbances to prevent colors to fade. Filtering properties safeguard color radiance from the

oxidizing effect of UV rays. Hair is smoothened to be able to better mirror and reflect light.

Proven Result: Hair shines with new-found vitality. Radiance stands up to the test of subsequent shampoos and color exudes extraordinary luminosity.

Enriched withCEMENT-CERAMIDEDamaged hair loses the natural cement which keeps the hair strong and resilient. The L’Orèal haircare laboratories have patented a combination of molecules called Cement-Ceramide, a replica of the natural cement found in hair. The formula targets damaged areas to:1. Fill the breaches in hair: hair becomes stronger and more resilient.2. Seal the hair scales: the result is smoother, shinier hair.

Proven Result: Replenished and protected from root to tip, your hair is strengthened with lasting protection. Rediscover silky, supple hair!

*Protection of radiance: Lab test after application of L’Oreal shampoo + masque vs. L’Oreal classical shampoo, and brushing. *Instrumental test after use of L’Oreal shampoo + conditioner + Thermo-Activated Milk vs. L’Oreal Classical Shampoo.

Page 5: L'Oreal Elseve Brochure

NUTRI-GLOSS

Expert care for hair thatgets GREASY quickly, dull &lacking shine hair.

Expert care for mid to long hair, dull , lacking shine. NUTRI-GLOSS Light

The active elements concentrated in Pearl Protein give natural pearls their bri l l iant sh ine and res is tance. Pear l Pro te in i s combined with Citrus, known for its purifying proper t ies . Together , the fo rmula de l i vers a dua l-act ion :

It frees the hair of deposits, whilst smoothing and cleansing the f ibre so it accumulates less impurities. It gives balanced nutrition from root to tip, without overloading the hair.

more shine*,without heaviness.

more shine*,85%85%without heaviness.

LAETITIA CASTA

*Lab test after application of L’Oreal shampoo + conditioner vs L’Oreal shampoo alone and brushing.

INNOVATION: LIGHT TECHNOLOGY

Light reflecting booster with

PEARL PROTEIN

Proven result: Mirror-shine, cashmere touch. The hair fiber becomes stronger and more dynamic. Your hair looks revived.

TECHNOLOGY INNOVATION: PEARL PROTEINThe Nutritive and energizing elements concentrated in Pearl Protein give natural pearls their brilliant shine and resistance.

The Pearl protein penetrates the hair to give targeted nutrition to the fiber, balanced from root to tip without weighing down the hair.

1CLEANSESHAMPOOCleanses and reviveshair’s brilliance.

2DETANGLECONDITIONERCoats and detangles instantlywithout overloading the hair.

*Evaluation done in laboratories after application of shampoo + conditioner vs. L’Oréal classical shampoo.

MAYA KARINAYAKO KAWAHARA

D A M A G E C A R E

For damaged, brittle, and frequently styled hair For dull, colored hair

Up to

less breakage*95%95%85%85%

Color Radianceand Reflect*

C O L O R - V I V E

Up to

less breakage*Developed with

UV NUTRI-FILTER SYSTEML’Oréal Paris, developed the formula by combining UV filter and Cationic Polymers that protects hair fiber and prolongs color. Polymer protects hair by resisting both water and external disturbances to prevent colors to fade. Filtering properties safeguard color radiance from the

oxidizing effect of UV rays. Hair is smoothened to be able to better mirror and reflect light.

Proven Result: Hair shines with new-found vitality. Radiance stands up to the test of subsequent shampoos and color exudes extraordinary luminosity.

Enriched withCEMENT-CERAMIDEDamaged hair loses the natural cement which keeps the hair strong and resilient. The L’Orèal haircare laboratories have patented a combination of molecules called Cement-Ceramide, a replica of the natural cement found in hair. The formula targets damaged areas to:1. Fill the breaches in hair: hair becomes stronger and more resilient.2. Seal the hair scales: the result is smoother, shinier hair.

Proven Result: Replenished and protected from root to tip, your hair is strengthened with lasting protection. Rediscover silky, supple hair!

*Protection of radiance: Lab test after application of L’Oreal shampoo + masque vs. L’Oreal classical shampoo, and brushing. *Instrumental test after use of L’Oreal shampoo + conditioner + Thermo-Activated Milk vs. L’Oreal Classical Shampoo.

Page 6: L'Oreal Elseve Brochure

CONTACT DETAILS

CARMELA ISABEL DEANGManagement Trainee - Hair Care

L’Oréal Paris - Consumer Division

[email protected]

PAOLO LORENZO DAVIDSenior Product Manager - Hair CareL’Oréal Paris - Consumer Division

[email protected]

GLOWILLYN RAMIRO - ROBILLOMarketing Manager - L’Oréal Paris

L’Oréal Philippines, Inc.