Download - L'OREAL-Case Study

Transcript
Page 1: L'OREAL-Case Study
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Present CEO : Jean Paul Agon

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FROM 1909 TO 2017

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L’OREAL GLOBALL’OREAL GLOBAL

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MARKET SHARE OF L’OREAL

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L’OREAL HEAD QUARTERS @ FRANCE

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SUCCESS STORY OF L’OREALSUCCESS STORY OF L’OREAL

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L’OREAL SUSTAINABLE COMMITMENT

ITS SUSTAINABLE COMMITMENT

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CONTENT BASED MARKETING

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MESSAGE STRATEGYMESSAGE STRATEGY

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2009

2005

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ENDORSEMENTS

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PROMOTIONAL EVENTS

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PARTNERSHIPS

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INTERACTIVE MARKETING

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GLOBAL COMMUNICATION STRATEGY

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IMC STRATEGY IN MIDDLE EAST

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SUMMARY

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DISCLAIMERCreated by Akhila Samala, IIITDM kancheepuram, during a marketing internship by, Prof.Sameer Mathur, IIM Lucknow