PRESS RELEASE

LONGINES PARIS EIFFEL JUMPING LONGINES GLOBAL CHAMPIONS TOUR

2nd edition

Champ de Mars – July 3, 4, 5 2015 Free Access

Longines Paris Eiffel Jumping, 8th leg of prestigious Longines Global

Champions Tour, unveils the stunning artistic poster of this second edition, created by Paola Pivi, represented by Galerie Perrotin

Astonishing photography, brought to life at an extraordinary photo shoot: Horses flying at the first floor of the Eiffel Tower

Paris, May 4th 2015 – In less than 50 days, Champ-de-Mars esplanade will host the 30 World’s best

riders and horses, renowned amateur riders and almost 120.000 visitors for the 2nd edition of

Longines Paris Eiffel Jumping, a 5* show jumping competition and a cultural and social gathering at

the heart of Paris. The event, thought in close collaboration with the Town Hall of Paris and open to

the general public, will occur on July 3rd, 4th and 5th 2015.

After having collaborated with Robert Combas artist for the very first edition of Longines Paris Eiffel Jumping,

Virginie Coupérie-Eiffel, event’s president and founder, proposed to Paola Pivi, Italian contemporary artist,

to create the official poster of this 2nd edition… A slightly extraordinary dream, which became reality thanks

to Galerie Perrotin that exhibits the artist from June 4th to August 1st 2015 in Paris, and the Société

d’Exploitation de la Tour Eiffel. Thanks to the involvement of new contemporary artist each year, Longines

Paris Eiffel Jumping is proud to promote and respect artistic creation.

Official poster of Longines Paris Eiffel Jumping 2015 in appendix.

Artist: Paola Pivi. Photograph: Hugo Glendinning, Courtesy: Galerie Perrotin & Longines Paris Eiffel Jumping

An artistic performance

Paola Pivi is a free electron and enjoys to surprise and face spectator to confusing situations. She imagined

an outstanding scenario and succeeded the ambitious bet to shoot horses at the heart of the Eiffel Tower’s

impressive steel architecture, for an unusual and poetic photo session. Four stallions, owned by the famous

horse trainer Mario Luraschi, were used in the ambitious process to achieve the perfect image on at sunrise

on the first floor of the Eiffel Tower.

The poster of Longines Paris Eiffel Jumping 2nd edition has been taken from this photographs series.

This new series of photographs will be displayed from June 4th to August 1st at Galerie Perrotin, within

the framework of Paola Pivi’s exhibition “Yee-Haw”. This will be her 9th solo show at Galerie Perrotin.

A ***** international show jumping competition

Three days of “Horse for all” and festivities at the heart of Paris

For this competition 2nd edition, Longines, historic support of the equestrian world, becomes the title

partner. The event is also organized in partnership with the Town Hall of Paris.

Longines Global Champions Tour international show jumping tournament, chaired by Jan Tops, is the

show jumping’s premier championship series.

Longines Paris Eiffel Jumping is proud to integrate this championship for the second successive year, and

to be one of the 15 legs of Longines Global Champions Tour, taking place in exceptional locations such as

Miami Beach, Monaco, Shanghai, London and Doha.

This event is a 5* competition, the highest rank in the hierarchy of the International Equestrian Federation

(FEI), counting for the World’s ranking.

Once again, in keeping with the 1st event in 2014, the tribune of the competition will be free and open to the

general public.

Competition will especially bring together Olympic champions and World’s champion, of which the

winner of the first edition, Kevin Staut, as well as Jessica Springsteen; and also renowned amateur riders

such as Guillaume Canet, Sofia Abramovich and Charlotte Casiraghi. The three days of competition will

be punctuated by animations and shows around the diverse equestrian disciplines and arts.

PRESS CONTACTS

LONGINES PARIS EIFFEL JUMPING

Image 7

Charlotte Mouraret - cmouraret@image7.fr - +33 1 53 70 74 28

Anne-Charlotte Créach - accreach@image7.fr - +33 1 53 70 94 21

Nathalie Feld - nfeld@image7.fr - +33 1 53 70 94 23

LONGINES GLOBAL CHAMPIONS TOUR press@globalchampionstour.com - +31 402 069 111

LONGINES Caroline Scrivener - caroline.scrivener@swatchgroup.com - +33 1 53 81 22 42

GALERIE PERROTIN Héloïse Le Carvennec – heloise@perrotin.com - +33 1 42 16 91 80

ABOUT LONGINES

Longines has been based at Saint-Imier in Switzerland since 1832. Its watchmaking expertise reflects a strong devotion to tradition, elegance and performance. Longines has generations of experience as official timekeeper of world championships and as partner of international sports federation. Known for the elegance of its timepieces, Longines is a member of the Swatch Group Ltd, the World’s leading manufacturer of horological products. With the winged hourglass as its emblem, the brand has outlets in over 140 countries.

R&B Presse

Pascal Renauldon - p.renauldon@rbpresse.com - +33 3 44 62 06 21

Jessica Rodrigues - j.rodrigues@rbpresse.com - +33 3 44 62 06 21

ABOUT PAOLA PIVI

Paola Pivi has achieved worldwide recognition. Her artworks are featured in some of the most prestigious

international collections, such as the Guggenheim Museum in New York, MNAMCentre Pompidou in Paris,

Castello di Rivoli in Turin, MAXXI - National Museum of XXI Century Arts, Rome, etc. She was co-awarded

the Golden Lion for the best national pavilion (Italy) at Harald Szeemann’s Venice Biennial.

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