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The World Just Got More Interesting…
Introducing the ZINIO UNITY™ Platform
Zinio is the biggest newsstand in the world.
With approximately 75,000 reading products for sale, as an global e-store, Zinio is the worldwide leader for high fidelity, interactive published content not available anywhere else.
Based –San Francisco, New York and Barcelona
Stable – Backed by entrepreneur David H. Gilmour (FIJI Water, Barrick Gold…)
Consumer Focus – Marketing services to acquire and retain
Global – Customers in 140 countries, 26 currencies, 17 languages,
localized for FR, IT, DE, MX, CN, GB, AR, BR, NZ, AU, ES, PL, CH, TW…
Reach – Serving 10M active paying users (in last 24 months)
Robust – Delivering 4M monthly on behalf of 350+ major publishers
Extensive – Over 25M searchable pages in our content repository
Breadth – Over 2,500 top magazine and book titles worldwide
From the desk
From the couch
Anywhere
On the go
unity
We make reading available everywhere
Reader 4—Adobe AIR
Reader 4—Adobe AIR
Reader 4—Adobe AIR
Reader 4—Adobe AIR
Reader 4—Adobe AIR
Thomas Nelson
Tokyopop
Pomegranate
Chronicle Books
McGraw-Hill
Sourcebooks
Houghton Mifflin Harcourt
Workman
Harvard Common Press
National Geographic
Wiley
Rodale
F + W Media
Sterling
Oxford University Press
Who Reads Digitally?
Road Warrior
Appeal* Instant access* Greater privacy* Dynamic, high fidelity* Mobile access/offline access
Personality* Tech savvy * Biz traveler/Commuter * Mobile Savvy
Desires* Confidentiality* Advertising – wish they could instantly learn more * Will exchange personal information for targeted ads*Loves tech, news, sports, business, hobbies
Organizer
Appeal* Selection* Avoids paper/clutter* Archive/Saving* Single Issue Options
Personality* Home enthusiasts* Loves Gardening/Cooking* News fan
Desires* Access to content on demand* Ability to search through “owned” content•Interest in home, garden, fashion, news, auto
Tactician
Appeal* Zooming* Bookmarking articles* Watching video* Archiving/Saving
Personality* Magazines are an enjoyable experience* Loves to read laying down* Low tech
Desires* Likes to rip out/save articles * Likes enthusiast titles, art and photo mags, ebooks, and women’s interest
Study Conducted by Harrison Group, 2009
Carole Jordorson
Director, Business Development
UK & Nordic Regions
Stand Z609
Situation: Kenn Nesbitt new release, TIGHTY WHITEY SPIDER releasing on April 1
Action: Create awareness of early digital release of new title with coordinated marketing campaign. Buy TIGHTY WHITEY SPIDER get earlier eBook, HIPPO HAS THE HICCUPS for free. Both eBooks included embedded audio poems, promotional creative included banner, left of cover messaging, digital blow-in card
Result: Massive outreach through publisher and author to fans, librarians, educational blogs and more
Case Study – Sourcebooks Kids Book Promo
Situation: Drive interest and sales for Harvard Common Press launch of 50 digital cookbooks
Action: Create awareness of new digital cook books with a series of strategic email marketing messages highlighting cookbooks for 4th of July grilling festiviites. Promotions targeted to Zinio, VIV and Go Read Green subscribers through targeted email announcements and social media campaigns.
Result: After first three weeks, Zinio sold 120 units (digital list price: $10.36- $15.96)
Case Study – Cookbooks Promo
McGraw-Hill Custom e-Store
Penguin’s Rough Guides e-Store
Barnes & Noble “See Inside” Program
BN.com Digital Integration of Zinio
Zinio Classic Books
Major 2010 Initiative – Books
Focus is on high-fidelity photo or Illustrative booksunderserved by black & white eInk (e.g., cookbooks, photo, children’s, travel books)
Zinio embarking on 50,000 Digital Book March in 2010
Category Placement on Zinio’s global newsstand to reach users in 26 local languages and 17 currencies
Joint Zinio “Featured” stores will give books highlighted exposure and cross promotional benefits alongside popular magazines.
Books launched and separated into relevant categories with editorial picks rotated in the featured section.
Promotion in monthly category email promotions
Participation in special merchandising email and site promotions
Reach: 10M subscribers
Retail Marketing Services Prominent
Placement on
Zinio
Newsstand!
Zinio can additionally setup and power a custom e-bookstore for a publisher, brand series or specific category.
Zinio can handle sales transaction and digital order fulfillment remittance in a localized and global way.
Private-Labels are built off of a full-powered commerce platform with all features included (search inside, global currencies, languages, etc).
View other examples at Woman’s Day, Costco, or Dell.
Retail eStore “Private-Label”
The iPhone App #1 News App on App Store with
over 2,500 ratings since release
Read articles like web pages (no zooming necessary to read text)
Browse print magazine version
Read in portrait or landscape mode
New magazine notification
Fast download process
Read magazines online or offline
Email articles to friends
Buy single issues & subscriptions
The iPhone App
The iPhone App
Allow easy navigation of all of your articles in your magazine
The iPad App
The iPad App
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