A logo is a graphical element, (ideogram, symbol, emblem, icon, sign) that, together with its logotype (a uniquely set and arranged typeface) form a trademark or commercial brand. Typically, a logo's design is for immediate recognition. The logo is one aspect of a company's commercial brand, or economic or academic entity, and its shapes, colors, fonts, and images usually are different from others in a similar market. Logos are also used to identify organizations and other non-commercial entities.

Logo:

Logos and Trademarks

Corporate Identity - A corporate identity is an internationally recognized representation of a company’s personality. Defining such a personality ina simple graphic statement,as in a logo or trademark, takes extensive research, creativity, and skill.

Registered Trademark - A registered trademark usually has two parts. Word mark refers to the words that represent a company. Device mark refers to the visual symbol that accompanies words.

Logo - a logo is a device mark, or a composite device and word mark.

Design Considerations

Practical/Aesthetic - A logo identifies and differentiates a product, serivce,or organization. It acts as a business tool by endorsing the product, service,or organization and by adding value and professionalism. It is both practicaland aesthetic. A logo is expected to communicate the very essence of the

business in a rapid fashion.

Simplicity/Longevity - An effective logo is simple in design, yet powerful incontent. Simplicity makes it easy to reproduce and easy to remember. It

can take the market a long time to recognize and remember a logo. Generally, a logo is designed to last 10 years or more, and is updated very carefully

only when necessary.