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Lock-itsTM

Introducing

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Opportunity to meet organization need Opportunity to meet organization need andand deliver leak deliver leak proof performance with lids that snap shutproof performance with lids that snap shut

Consumer Insights

Key Insights:Key Insights:– Easy organization is an Easy organization is an

important important attribute for food attribute for food storage containersstorage containers

– Locking tabs provide assurance Locking tabs provide assurance of secure leak-proof of secure leak-proof performanceperformance

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Rubbermaid Lock-itsIntroducing

Source: Internet concept test, March 2008Source: Internet concept test, March 2008

Molded Molded Gasket for Gasket for

Improved, Air-Improved, Air-Tight SealTight Seal

4 Locking 4 Locking Tabs for Tabs for Secure Secure StorageStorage

Polypropylene Polypropylene Easy Find Lids Easy Find Lids

BaseBase

Easy Find Lid Easy Find Lid Organization Organization

SystemSystem

TM

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Easy Find LidsEasy Find Lids

Lock-its

Lids snap to the base, to Lids snap to the base, to each other & to Easy Find each other & to Easy Find

Lid containersLid containers

Lid Organization

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No More Clutter!

Easy organization is Easy organization is important important attribute for food storage containersattribute for food storage containers

2009 Rubbermaid Durable Food Storage - Easy Find Lid Organization System -

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Rubbermaid Lock-its

Introducing

2 Cup2 Cup

MSRP: MSRP: $3.69$3.69

3 Cup3 Cup

MSRP: MSRP: $4.19$4.19

14 Cup14 Cup

MSRP: MSRP: $7.99$7.99

9 Cup9 Cup

MSRP: MSRP: $6.99$6.99

7 Cup7 Cup

MSRP: MSRP: $5.99$5.99

5 Cup5 Cup

MSRP: MSRP: $5.49$5.49

24 Cup24 Cup

MSRP: MSRP: $9.99$9.99

40 Cup40 Cup

MSRP: MSRP: $12.49$12.49

DividedDivided

MSRP: MSRP: $6.49$6.49

1.25 1.25 CupCup

MSRP: MSRP: $2.99$2.99

• Available March 2009

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Introducing

Rubbermaid Lock-its

Twin Pk Contents:Twin Pk Contents:- 2 – 5 cup- 2 – 5 cup

MSRP: $7.99MSRP: $7.99

Set Contents:Set Contents:- 2 – 1.25 cup - 2 – 1.25 cup - 1 – 2 cup - 1 – 2 cup- 1 – 3 cup- 1 – 3 cup- 1 – 5 cup- 1 – 5 cup- 1 – 7 cup- 1 – 7 cup

MSRP: $17.99MSRP: $17.99

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Competitive Comparison

RubbermaidLock-its

Snapware Lock & LockSterilite

Ultra-Seal

# Locking Tabs 4 2 4 4

Molded Gasket X

Lids to Base Org X

Nesting Lids X X

Color Match Lids X

Microwave Vent X

100% Airtight X X X X

Durable Base X X X X

MW Safe X X X X

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Rubbermaid Portfolio

NameRubbermaid Easy

Find Lids™Rubbermaid

Produce Saver™Rubbermaid

Lock-itsRubbermaid

Premier

Function &

Message

Durability.

Right Lid. Right Now.

Keeps Produce Fresh & Crisp up to 33%

longer.

Secure Seal. 100% Leak-proof.

Stain Resistant.

Easy Seal. Easy Clean. Easy Store.

Size 5.0 cup 5.0 cup 5.0 cup 5.0 cup

Retail $4.19 $5.29 $5.49 $6.99

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TV AdvertisingTV Advertising WebWeb PRPRCouponsCoupons MerchandisingMerchandising

Mass Reach - Build Mass Reach - Build AwarenessAwareness

Targeted Awareness Targeted Awareness - Education- Education

Awareness & TrialAwareness & Trial

2009 Marketing Support

Easy Find Lids Organizational System