Local Search Engine Optimization
Presented by Hop Online LLC
Contents
• About us• Local SEO… What/Why/How?• What’s coming next for the local web• What we do• Our results• Monthly reporting• Pricing• What’s needed from the client• Contacts
About Hop Online
We’ve helped: We offer:• Organic and local SEO• Website design & development• Social media optimization• PPC marketing
New Orleans
Sofia, Bulgaria
Local search on PCs
Did you know…• 40% of all searches have local intent• 17% of search results now show Google Maps results at the top of the page• 82 % of local searchers follow-up offline with phone call and/or in-store visit• Only 10% of Google Places profiles have been claimed!
Sources: DM News, Kelsey Group, comscore, GetListed.org
Local Search on mobile
Did you know…
• 50% of online maps usage now coming from mobile (up from 40% only 2 months ago!)
• Over half of all local searches happen on mobile devices
Sources: DM News, Kelsey Group, comscore
Local search drives walk-ins
Source: BrightLocal.com
So, what if you were here?
… What might that do for your business over the next 12-24 months?
Our approach to local SEO
Claim all business locations in all major search engines.
Reconnect with customers and encourage web-based feedback and reviews.
Create custom Google maps, custom offers and other differentiating content.
Ensure the essential business info is consistent on all relevant local directories on the web.
Claim Citations CustomersCustomizeComplete
Build-out all profiles to 100% completeness with categories, rich descriptions, images & video.
Claiming on the Big 3 (+Yelp)
Complete profiles
Custom offers
Google Offers to challenge Groupon
Enhancing online directory presence (aka “citations”)
Information From Website, UGC, Local Directories, Social Media, Groupon (recently)
Citations are the new “links” for local SEO
Building reviews
“Hey there, thanks again for your business! Got 2 minutes to give us some review love?”
Supporting local SEO w/ PPC
We can…• Create and optimize your AdWords campaign structure• Build-out and manage your keyword lists and daily CPC bidding• Write and split-test your ad copy• Manage your ads placements on Google’s Display network• Measure and maximize your return on investment from PPC advertising
The local search puzzle --Google’s value proposition to businesses
Organic
Reviews Deals
Paid
On the (near) horizon in local search
Our Results
Limousine Livery rankings
Resulting web traffic for Limousine Livery (past 30 days)
Arnaud’s Restaurant results
Monthly rankings reports
How we can help get you to the top
Phase 1 (one time) Phase 2 (ongoing)
Make your website local SEO-friendly Build citations for your business on local directories around the web
Claim your business on Google, Bing & Yahoo
Create and implement a strategy for building reviews to your profiles
Build out robust profiles with images, video and keyword rich categories and descriptions
Create custom Google maps for your listings
Create coupons and offers for your listings Helping you craft deals for promoting on all major platforms
PricingLocal SEO Month 1 Month 2 Month 3
Phase 1 work $750
Phase 2 work* $600 $600
Total investment $1,950
Optional servicesGoogle AdWords & Boost account management
10% of monthly ad budget ($300 minimum)
SEO site audit** $1,000
Wordpress website redesign** TBD
* Add $100 per month for each additional business location ** Details can be provided under separate proposal
What we need from the client
1. Access to website content management system (CMS) for on-site SEO improvements
2. Up to 10 stunning images of your business3. Up to 5 videos about your business 4. A bit of patience… results can take a few
months (but they last!)
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