Download - Local SEO for Music Teachers

Local SEO for Music TutorsAndy Kinsey

Andy Kinsey - SEOAndy.com & RedStar

In This Presentation

• Why You Should Optimise• Proven by Results• Basic SEO Best Practice• Going Beyond the Norm


Why You Should Use Local SEO

• Local SEO is a about taking your normal search engine optimisation to the Hyper Local Level.

• SEO is free, give or take a bit of elbow greese.• The ROI for Local SEO is high.• Local SEO ensures you are targeting your real

audience and not a general audience.


Local SEO : Proven Results


Drive Local Traffic.

Google Anlytics:SarahPetrie.co.uk

Local SEO : Proven Results 2


Search Rankings for SarahPetrie.co.uk:Piano Lessons in Hyde = #1Piano Lessons in Manchester = #4Singing Lessons in Hyde = #1Singing Lessons in Manchester = #12

Basic SEO : Page Titles

• Max 70 Chars• Simple Characters Only• Always Include Your Location• Keep It Simple and NOT Salesy• Focus On One Keyword Per Page• Don’t Start With Your Name


Basic SEO : Description

• Max 140 Chars• Simple Characters Only• It’s a Tweet-size Sale Pitch• Don’t Use Buzzwords & Jargon

• Ensure both the title and description are unique to each page.


Basic SEO : Your Content

• Content is Still King• Keep It Simple and Jargon-Free• Focus On a Single Keyword

(eg Piano Lessons in Hyde)• Use an Engaging a Personal Tone

It’s Great for SEO and Conversions


User & SEO Friendly URL’s

• Simple and User Friendly URL’s Are Great For Users And Can Be Good For SEO.

• Keep It Simple & Users Will Remeber• No Body Likes URL’s That Look Like =p?234• If You Are Unsure How, Consult A Developer


Use Google! It’s FREE!


Beyond the Norm : Microformats• Microformats Tells a Search Engine

What Your Content Is (eg address)• Simple To Implement

Though You May Need A Developer• Shows In Search Results

• Something Competitors Won’t Do


Thank You!


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