Download - LMAtech2013: Redesigning Your Website? You’ll Need These Tools

1. You finally convinced the partners to redesign the website. And they want to know what it entails. By tomorrow. 10/27/201 3 Virginia Bisek (c) 2013 - Not for Distribution Without Permission - 510.229.8508 1

4. What does it mean to build a website? Many of the solo practitioners and bar associations that I work with have two things in common: They need to redesign their website because the existing one is old and cranky. They have no idea how to get started. This makes them cranky. 10/27/201 3 Virginia Bisek (c) 2013 - Not for Distribution Without Permission - 510.229.8508 4

5. Website redesign is not without its challenges. But if you understand the process, keep your ducks in a row, and stay focused you can build a successful website and have fun while youre doing it. 10/27/201 3 Virginia Bisek (c) 2013 - Not for Distribution Without Permission - 510.229.8508 5

6. Redesign is a misnomer. Many of us think that a redesign should be easier, and less expensive, than a new design. But if you are redesigning your website, you are starting from scratch. Therefore, you are designing a new website. This 10 minute LMA presentation will set your expectations about the tasks and tools involved in creating a new website. 10/27/201 3 Virginia Bisek (c) 2013 - Not for Distribution Without Permission - 510.229.8508 6

7. 3 Tasks Youll Do to Get Started Project Questionnaire Ten questions to answer with your team to stay focused and on the right path. Competitor Analysis What are other law firms doing right/wrong to attract clients to their websites? Content Audit Whats on your website now? What should you keep? What should you throw away? 10/27/201 3 Virginia Bisek (c) 2013 - Not for Distribution Without Permission - 510.229.8508 7

10. And Its sound Its duck videos Its also PDFs, links, applications, log in and search boxes, etc. Its everything that your users see and interact with. 10/27/201 3 Virginia Bisek (c) 2013 - Not for Distribution Without Permission - 510.229.8508 10

12. 4 People Youll Need You There must be a point of contact on your end. Im assuming you are the go-to person. Subject Matter Experts This is you. But its also anybody else in your firm responsible for adding content to your website. 10/27/201 3 Virginia Bisek (c) 2013 - Not for Distribution Without Permission - 510.229.8508 12

13. 4 People Youll Need, continued Designer/Web Developer Hire a professional to design and build your website across all devices (i.e., Responsive Design). Copywriter, SEO & Content Strategist This person can keep your content/copy on point and your own project management duties to a minimum. 10/27/201 3 Virginia Bisek (c) 2013 - Not for Distribution Without Permission - 510.229.8508 13

14. 3 Tools Youll Need New versions of MS Word and MS Excel The teams youll hire are using new versions. Its just good business. Cloud-Based Project Management Software Your team needs to have instant access to all documents in production. Whether you choose Google Apps, or MS Office 365 or Basecamp from 37signals youll need this software. 10/27/201 3 Virginia Bisek (c) 2013 - Not for Distribution Without Permission - 510.229.8508 14

15. 3 Tools Youll Need, continued WYSIWYG, CMS or Blog Software Any one of these programs allows you to easily access your website to make changes, edits, additions or deletions that are necessary. To keep your website fresh and updated, you shouldnt have to rely on a developer/designer to make daily or weekly changes to your website. So start off your redesign keeping in mind that you need to incorporate and learn a content management system. Your developer/designer will implement this during production. 10/27/201 3 Virginia Bisek (c) 2013 - Not for Distribution Without Permission - 510.229.8508 15

16. Thats it! If you implement these tools and follow the tasks youll keep your project on point, chaos to a minimum and copy development and design work on track. Meaning it will save you money. Guaranteed. Let me also say that no two legal firms are alike. How you complete these tasks depends very much upon your work load, who is on your team and how you manage your day to day activities off line. 10/27/201 3 Virginia Bisek (c) 2013 - Not for Distribution Without Permission - 510.229.8508 16

17. I am a Content Strategist & Copywriter. 510.229.8508 www.VirginiaBisek.Com Id be happy to discuss your project in detail. Thank you! 10/27/201 3 Virginia Bisek (c) 2013 - Not for Distribution Without Permission - 510.229.8508 17