Social MediaTips for Telecentre organizations
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How big are social media?
Why should Telecentre Organizations use Social Media?
Which Social Media channels to choose?
FACEBOOK: practical tips
FACEBOOK: how to... ?
TWITTER: how to... ?Resources for
Social Media usemiércoles 17 de octubre de 2012
FACEBOOK600.00M users
TWITTER200.00M users
MYSPACE130.00M users
LINKEDIN90.10M users
FRIENDSTER90.00M users
How big are social media?
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FACEBOOKleader in Europe except for The Netherlands & Latvia
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1/5 of the time people spent online
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to promote/distribute your blog or
website content
Why should Telecentre Organizations use Social Media?
to enhance your online reputation & professional image
to network & dialogue with your stakeholders, partners, beneficiaries,...
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Which Social Media channels to choose?
Only open a channel if you can maintain it
Do not solely depend on volunteers & interns to maintain those channels
Experience and/or training in online
communication is a must!
+ 5 Hours extra Weeklyfor experimentation with new tools, such as; Pinterest, Google+, Foursquare, Tumblr, Razoo, etc.
Make a realistic job description for your social
media or community manager!
If you can't maintain all channels, it's better to open
few of them and do those well than to do bad on all
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FACEBOOK: practical tips Tip1: Choose carefully your avatar & cover photo!
do NOT omit a cover photo!
use an avatar that fits!
use a cover photo that explains your story and has a
good resolution!
best resolution results at 180px by 180px
best resolution results at 851px by 315px
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Tip 2: NEVER use automatic posting to several channels
Tip 3: ALWAYS add a personalized note above the
content
Yes :)
No :(Iva could have added she was planning to
attend this training (as she was!)
Tip 4: to personalize, diversify by making posts of
your staff visibleYes :)
No :(Somebody of the staff is talking about a personal experience but we don’t
know who!
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Tip 5: alternate your own content with sharing
the contents of others
No :(3 updates in a row only
link to Telecentre-Europe!
Yes :)3 updates in a row
and only one to own content!
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Tip 6: alternate with links, photos & video’s
Wipe out the link(it’s double information!).
Instead: write a personalized introduction line!
Yes :)
good picture resolution!
resolution is not good! best results at 404px by 404px
never post a photo without an introduction text that
gives a comment or a context
Facebook does not accept html so a link
address has to be posted fully
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If your picture does not fit in a “wall” picture of 404px by 404px, make it a
“highlight” picture of 843 px by 403px
Wipe out the link(it’s double information!).
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Tip 7: alternate “serious” content with funny and/or “curious”
content
Diverse but “SERIOUS” news from TE’s activities, TE’s members, TE’s
stakeholders,...
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“FUN” but still related content!
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“CURIOUS”, interesting & related content!
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FACEBOOK: how to... ?...unlink a professional page from your personal account
...make other’s posts visible on your page
...hide the top box “posts from others”
...highlight a post
...add a link, photo or video with personalized
introduction
...pin a post to the top of your page
...add/edit apps to your page
...feature your “Likes”
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TWITTER: how to... ?...distinguish between
friends & followers
...retweet
...distinguish between your home &
profile timeline
... use hashtags & mentions
...write your first tweet
...add an image to your tweet
...distinguish replies from direct messages
...use shortened links
...create private & public lists
...favorite a tweet
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Distinguish between your home & profile timeline
Just like Facebook, your Home Timeline is where all
“posts” (tweets) FROM YOUR TWITTER FRIENDS come
together
Just like Facebook, your Profile Timeline is the “wall”
where all YOUR posts (tweets) can be viewed publicly
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UNLIKE Facebook, your Twitter “friends”
(those you decided to follow) will not have to accept your
“friend request”
UNLIKE Facebook, your Twitter “friends”
will not see your “posts” (tweets) on their “wall” (their Home
Timeline), UNLESS they decided to become one of your
“followers”
“following” = Twitter “FRIENDS” = the people you decided to follow
Distinguish between friends & followers
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Write your first tweet
MAXIMUM 140 characters (including spaces!)
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Retweet
browse to the profile page of another Twitter user
hover over the tweet you would like to retweet:
a retweet button will appear!
make sure you’re logged in to Twitter if you
want to retweet
view the result: browse back to your profile page
push the button to retweet :)
view the result: browse back to your profile page
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Use hashtags
a HASHTAG is always preceded by the # sign
(without a space between # and the abbreviation!)
click a HASHTAG and view all tweets that include that
hashtag
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Use mentions
a MENTION is always preceded by the @ sign
(without a space between @ and the abbreviation!)
click a MENTION and view the profile page of that
twitter account
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Write a reply
when a tweet STARTS with a mention, it’s called a “REPLY” (it means you are directing yourself PUBLICLY to this person, in front of
an audience!)
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Write a direct message
a “DIRECT MESSAGE” is a PRIVATE message (as if it was an email!), and can
ONLY be sent to people who decided to follow you
you have to manually fill the Twitter account name (without the @ sign) of the
follower you want to send a DIRECT MESSAGE to
unlike emails, DIRECT MESSAGES can only contain 140 characters!
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Create private & public lists
LISTS are used for three different purposes and can either be PUBLIC or PRIVATE
All lists that appear on someone’s profile page are PUBLIC lists
a PRIVATE list only can be viewed by yourself (does NOT appear on
your profile page)
the first purpose is to PRIVATELY classify twitter
accounts into different categories (as if you would put them into “folders”), to filter out their
tweets in a timelinenote that it is not necessary to follow a
twitter account to be able to classify it into a list
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the second purpose is to classify twitter accounts into different categories, but in a
PUBLIC wayagain: note that it is
not necessary to follow a twitter account to be able
to classify it into a list
if someone adds you to a PUBLIC list they created, you
will be able to view this through the “Member of” tab
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the third purpose is instead of being added by the creator to
a PUBLIC LIST, you may SUBSCRIBE yourself to an
existing public list
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Resources for Social Media use
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