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THE SELECT WORKS OF SAMANTHA SZAKOLCZAYLIVE WHAT YOU LOVE
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THE SELECT WORKS OF SAMANTHA SZAKOLCZAY
©2012 Samantha Szakolczay
ALL RIGHTS RESERVED.
NO PORTION OF THIS BOOK
MAY BE USED OR REPRODUCED
IN ANY MANNER WITHOUT
FULL WRITTEN CONSENT OF
SAMANTHA SZAKOLCZAY.
ALL RESPECTIVE WORK SHOWN
HAS BEEN APPROPRIATELY
IDENTIFIED AND CREDITED.
WRITTEN AND PRODUCED BY
SAMANTHA SZAKOLCZAY.
Association
ACADEMY OF ART UNIVERSITY,
SCHOOL OF GRAPHIC DESIGN,
DEPARTMENT CHAIR – MARY
SCOTT, 79 NEW MONTGOMERY
STREET, SAN FRANCISCO, CA
94105 – 8 0 0 5 4 4 2 7 8 7
Contact
SAMANTHA SZAKOLCZAY
7 2 0 6 3 5 4 3 9 7
THESZDESIGN.COM
SZ in Sf_ 2010
A PERSONAL PROJECT ABOUT MOVING TO SAN
FRANCISCO TO BECOME A GRAPHIC DESIGNER.
[PREVIOUS PAGE]
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S E L E C T W O R K S
M A R I E A N T O I N E T T E BRANDING. PRINT, PACKAGING
A M A R E I N BRANDING, PACKAGING, UI/UX
H O S T H O T E L S + R E S O R T S BRANDING, PRINT, UI/UX, WEB
C U T, F O L D, F O R M BRANDING, PRINT
A LT O I D S C U R I O U S PACKAGING, DISPLAY
L E B E AU M A R K E T BRANDING, PACKAGING, WEB
T I N Y P R I N T S H O L I D AY 2011 BRANDING, PRINT, WEB, PACKAGING
G L A S S E R – R I N G PRINT, PACKAGING
M A I S O N B O U R S AU LT BRANDING, PACKAGING, WEB
10__25
26__43
44__59
60__73
74__89
90__105
106__121
122__135
136__149
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W O R K N O 1
Project
MARIE ANTOINETTE
Subject Area
FOOD
Course
AAU_PACKAGING 1
Instructor
CHRISTINE GEORGE
Duration
4 WEEKS
Deliverables
BRAND
SIGNAGE
STATIONERY
BROCHURE
PACKAGING
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delightfully sweet and fit for a queen
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Phase_1
RESEARCH /
CONCEPT
Phase_2
BRAND SYSTEM:
LOGO, COLOR, STATIONERY
Phase_3
BRAND APPILCATIONS
Phase_4
PACKAGING STRUCTURES
Phase_5
PACKAGE DESIGN
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B R I E F
Create a brand of sugar packaging utilizing three varieties of sugar.
C O N C E P T
Inspired by the Sofia Coppola film, Marie Antoinette, I chose to create a brand of sugar which reflected the sweet and luxurious life of the notoriously indulgent queen of France during the 18th century.
Marie Antoinette Sugar Co. produces three sugar varietals: granulated, pow-dered, and turbinado. The sugar is sold as both a baking sugar in a 20oz tin and table sugar in smaller 8oz tins. In addition to packaged sugar, Marie Antoinette Sugar Co. boutique and pâtisserie offers delectable pastries and sweet treats for the ultimate sweet indulgence.
PH
OT
OG
RA
PH
Y B
Y A
NA
GR
AM
AP
HO
TO
GR
AP
HY B
Y A
SO
S
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W O R K N O 2
Project
AMAREIN
Subject Area
PHARMECUETICALS
Course
AAU_PACKAGING 3
Instructor
THOMAS MCNULTY
Duration
4 WEEKS
Deliverables
BRAND
PACKAGING
MOBILE APP
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actively fighting type II diabetes
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Phase_1
RESEARCH /
CONCEPT
Phase_2
NAMING /
SKETCHES
Phase_3
BRAND SYSTEM:
LOGO, ICONS, COLOR
Phase_4
PACKAGING STRUCTURES
Phase_5
PACKAGE DESIGN
UI/UX DESIGN
Phase_6
PRODUCTION
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B R I E F
Create a name, brand system, packaging structure and graphic application for a line of pharmaceutical products geared toward individuals with Type II Diabetes.
C O N C E P T
With more than 25 million adults ages 20 and older suffering from diabetes in the United States, the challenge was to create a line of pharmaceutical products that were portable, functional and easy to use for the active, career-fresh adult adjusting to life with diabetes. The idea was to exhibit simple functionality and easy integration in order to influence a more proactive lifestyle in todays modern society using tablet and smart phone technology.
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W O R K N O 3
Project
HOST HOTELS + RESORTS
Subject Area
CORPORATE REALITY
Course
AAU_IDENTITY 1
Instructor
ANDREW CAMBOURIS
Duration
4 WEEKS
Deliverables
LOGO
BRAND GUIDLINES
STATIONERY SYSTEM
MOBILE APP
WEBSITE
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the premier lodging real estate company
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Phase_1
RESEARCH /
CONCEPT
Phase_2
SKETCHES
Phase_3
BRAND SYSTEM:
LOGO, COLOR, STATIONERY
Phase_4
WEBSITE
Phase_5
MOBILE APP
Phase_6
BRAND GUIDLINES
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B R I E F
Select a Fortune 500 company and redesign the overall brand identity.
C O N C E P T
Host Hotels & Resorts, Inc., is the nation’s premier owner of real estate lodging. The company’s lodging portfolio consists of 110 luxury and upper-upscale hotels gen-erally located in the central business districts of cities, near airports and resort/conference destinations.
The overall design objective was to revitalize the brand identity into an entity that was more up to date and timeless, with a clear interpretation of luxury.
BR
AN
D P
HO
TO
GR
AP
HY C
RE
DIT
_ A
KO
S M
AJO
R
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W O R K N O 4
Project
CUT, FOLD, FORM
Subject Area
MUSEUM EXHIBITION
Course
AAU_GRAPHIC DESIGN 3
Instructor
ANDREW JOHNSON
Duration
4 WEEKS
Deliverables
BROCHURE
POSTER
POSTCARDS
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paper, like you’ve never seen it
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Phase_1
RESEARCH /
CONCEPT
Phase_2
NAMING /
SKETCHES
Phase_3
LOGO
Phase_4
BROCHURE
Phase_5
POSTER
Phase_6
POSTCARDS
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B R I E F
Create an exhibit at a museum of your choice. Develope a name, brochure, poster, and set of postcards to promote the exhibition.
C O N C E P T
The Museum of Craft and Design in San Francisco delivers innovative exhibitions and programs to thousands of visitors in the bay area and beyond. Their mission is to be an environment for experiencing innovative contemporary work in craft and design that engages the community while stimulating the creative potential in peoples’ lives. With this mission in mind, the subject matter of paper was chosen due to its ability to engage an audience of all ages.
Over the years, the transformation of paper has developed into a true craft and has been utilized in a variety of ways. With virtually endless possibililities, paper crafting can be taught to a multitude of people, young or old. Both engaging and creatively stimilulating, the concept of paper as an art-form became a fitting choice to develop into an exhibition for the Museum of Craft and Design.
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W O R K N O 5
Project
ALTOIDS CURIOUS
Subject Area
SKIN CARE
Course
AAU_PACKAGING 3
Instructor
THOMAS MCNULTY
Duration
5 WEEKS
Deliverables
PACKAGING
DISPLAY
GIFT BOX
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curiously strong skin care
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Phase_1
RESEARCH /
CONCEPT
Phase_2
NAMING /
SKETCHES
Phase_3
PACKAGING STRUCTURES
Phase_4
PACKAGING DESIGN
Phase_5
DISPLAY DESIGN
Phase_6
FABRICATION /
PRODUCTION
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B R I E F
Create a line of skin care products from an existing brand, not affiliated with skin care or beauty products.
C O N C E P T
Since the reign of King George III, Altoids has been known as the “curiously strong mint” due to it’s high concentration of peppermint oil, originally for-mulate to aid in stomach aches and intestinal discomfort. Over 200 years later, Americans continue to use the same product but to freshen breath.
To translate a well-known brand into a line of all natural skin care, the idea was to create an evolution of the brand by referring back to it’s apothecary roots while incorporating its strong use of brand colors and elevating it to work in the realm of beauty products. The “original” factor has played a prominent role through out the brands lifespan. Thus, elements of the iconic tin packaging were used to help maintain brand equity.
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W O R K N O 6
Project
LE BEAU MARKET
Subject Area
FOOD
Course
AAU_PACKAGING 2
Instructor
CHRSTINE GEORGE
Duration
4 WEEKS
Deliverables
BRAND
SIGNAGE
PACKAGING
WEBSITE
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nob hill’s neighborhood market
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Phase_1
RESEARCH /
CONCEPT
Phase_2
SKETCHES
Phase_3
BRAND SYSTEM:
LOGO, ICONS, COLOR
Phase_4
PACKAGING STRUCTURES
Phase_5
PACKAGE DESIGN
Phase_6
WEBSITE
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B R I E F
Redesign the identity and packaging system for a meat market or deli of your choice.
C O N C E P T
Family owned and operated since 1984, Le Beau Market’s goal is to provide as pleasant a grocery shopping experience as can be found in the city. Their focus is to bring the freshest local produce, fresh breads, meat, fish, dairy and deli foods to the nob hill neighborhood. Most of their staff are native San Francis-cans who know how to take care of their patrons and neighbors.
With their current logo unchanged since the 80’s, the task at hand was to revi-talize the brand into a more approachable, trendy neighborhood market in one of the cities most affluent areas. Named after a character in the hit 70’s show, Hogan’s Heros, the objective was to modernize the brand while also drawing on a vintage flare reminiscent of the 60’s and 70’s.
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W O R K N O 7
Project
TINY PRINTS HOLIDAY 2011
Subject Area
GREETING CARDS
Course
TINY PRINTS
Agency
CHARACTER
Creative Director
TISH EVANGELISTA
Lead Designer
JOHN SOAT
Duration
8 WEEKS
Deliverables
STYLE GUIDE
CATALOG
PRINT AD
WEBSITE
PACKAGING
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your world in all its wonder
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Phase_1
RESEARCH /
CONCEPT
Phase_2
SKETCHES
Phase_3
BRAND SYSTEM:
TYPOGRAPHY, ICONS, COLOR
Phase_4
WEBSITE /
PRINT CAMPAIGN
Phase_5
STYLE GUIDE
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B R I E F
Create a Tiny Prints style guide for Holiday 2011 that will inform the creation of a host of holiday media channels.
C O N C E P T
Tiny Prints is a successful online boutique offering personalized cards, invita-tions, stationery and other gift items at a premium quality with stylish designs. To promote their new line of holiday stationery, we at Character were tasked with developing their 2011 holiday season campaign and style guide.
One feature that distinguishes Tiny Prints from its competition is their use of premium quality paper. To highlight this distinction, the campaign was developed around the idea of creating a winter wonderland out of paper. I was tasked with developing the iconography and patterns, and worked with the team to develop the concept and execute illustrations, packaging, and web collateral.
Style Guide
white lt. silver
lt. gold dk. gold red
dk. silver
CatalogueCover
Print Ad
FREE Shipping for Orders of $59+ Code FREESHIP >> Learn More Baby Announcements, Business Cards & Greeting Cards
why the elephant? the Tiny Prints difference.
winter
free shipping for orders of $59+
FREE Shipping for Orders of $59+ Code FREESHIP >> Learn More Baby Announcements, Business Cards & Greeting Cards
why the elephant? the Tiny Prints difference.
winter
free shipping for orders of $59+
Packaging
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W O R K N O 8
Project
GLASSER - RING
Subject Area
MUSIC
Course
AAU_GRAPHIC DESIGN 3
Instructor
ANDREW JOHNSON
Duration
4 WEEKS
Deliverables
7IN LP
12IN LP
BOOKLET
POSTER
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eclectic serenity
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Phase_1
RESEARCH /
CONCEPT
Phase_2
SKETCHES
Phase_3
PACKAGING STRUCTURES
Phase_4
PACKAGING DESIGN
Phase_5
BOOKLET
Phase_6
POSTER
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B R I E F
Redesign an emerging musical artist’s record packaging.
C O N C E P T
Glasser is a solo female vocalist. The artist by the name, Cameron Mesirow, entered public consciousness in 2009 with her debut EP, Apply. Her album, Ring, is named for chiastic, or “ring” structure, an idea borrowed from the oral tradition. In it, ideas are paired in a symmetric order, often leading bi-directionally toward a central idea. Cameron structured the album similarly, with no set beginning or end, with songs that fluctuate, and often contradict, emotional states.
Upon listening to Glasser’s music for the first time, I recall being captivated by the hypnotizing affect of her voice in conjunction with an eclectic grouping of musical instruments mesh together. I envisioned a serene setting surrounded by controlled chaos. This ultimately become my vision for the design of the album.
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W O R K N O 9
Project
MAISON BOURSAULT
Subject Area
FOOD
Course
AAU_PACKAGING 2
Instructor
CHRISTINE GEORGE
Duration
4 WEEKS
Deliverables
LOGO
STATIONERY SYSTEM
PACKAGING
WEBSITE
BRANDING
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merci et bon appetit!
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Phase_1
RESEARCH /
CONCEPT
Phase_2
SKETCHES
Phase_3
BRAND SYSTEM:
LOGO, COLOR, STATIONERY
Phase_4
PACKAGE DESIGN
Phase_5
BRAND APPLICATIONS
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B R I E F
Redesign the identity and packaging of an existing brand of brie cheese.
C O N C E P T
Henri Boursault’s fondness for cheese grew from a young age. Following World War I, it occurred to Boursault that during the war, fat was not included in the manufacturing of cheese. With knowledge that adding fat would make the cheese even more delicious, this lead him to develop a soft-ripened, triple cream cheese that would become popular after years of trial and error in 1953.
The current packaging displayed a dated and ill-fitted brand logo for such a unique cheese, rich in history. The objective was to not only highlight the French aspects of the brand but to also reflect on tradition while applying a vin-tage, yet contemporary look and feel in response to its debut in 1950’s France. With a long-lasting and premium, “blue ribbon”, flavor appeal, there was a strong sense to maintain brand equity due to the popularity of the brand.
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C R E D I T S
Photography
STIAN THRONDSEN
[ SPECIAL THANK YOU ]
Camera
NIKON D-800
Print Broker
VISUAL MEDIA SOLUTIONS
Printer
DIGITAL RESPONSE IMAGING
Bindery
TAURUS BINDERY
Stock
MOHAWK SUPERFINE
EGGSHELL 80# TEXT
Typeface
BRANDON GROTESQUE_
HANNES VON DÖHREN
LACRIMA_
ALEXANDER MEYER
AGINCOURT_
DAVID QUAY
Software
INDESIGN CS6
ILLUSTRATOR CS6
PHOTOSHOP CS6
LIGHTROOM
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