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How to Leverage LinkedIn Groups to Build Your Brand
Kent LewisPresident
Anvil Media, Inc.
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Six years ago, I launched one of Portland’s largest and most
successful LinkedIn Groups. I learned a few things in the process.
.9.3K Registered users 86% Portland-based
membership
1
Use this ribbon to present key numbers. REMOVE NOTE BEFORE USING
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3 Ways to Leverage LinkedIn Groups
Market Research
Personal Branding
Corporate Branding
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Market Research via Groups
Researching Members
Joining Select Groups
Lurking in Groups
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Personal Branding
Participating (asking & answering)
Adding-value (helping others)
Networking (connecting via groups)
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Corporate Branding
Create a Group
Seed & Curate the Conversation
Monitor and Measure
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Monitor & Measure
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Bonus: Promote Your Presence
Website & print collateral
Social profiles
Signature file & newsletter
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3 Ways to Leverage LinkedIn Groups
Identify New Opportunities
Build Your Personal Brand
Extend Your Corporate Brand
©2013 LinkedIn Corporation. All Rights Reserved.
How to Leverage LinkedIn Groups to Build Your Brand
@KentjLewisPresident
Anvil Media, Inc.
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