Download - LinkedIn From the TOP

Judy Parisellae: [email protected]

http://www.linkedin.com/in/judyparisella

From the TOP

21/7/2016

31/7/2016

Recruiter

Response

41/7/2016

With the demands of modern business, today’s recruiters and

hiring managers must be as dynamic as the tools they use.

Social Media is now playing an enormous role in finding, vetting and

securing candidates for today’s recruiter. 94% of them are

leveraging social media as part of their candidate search with 87%

stating that LinkedIn is their ‘candidate’ social medial platform of

choice.

Yet it takes them less than 6 seconds on a profile to determine if a

prospective candidate is worthy of future consideration. So it’s not

enough to have a LinkedIn profile… IT needs to stand out!

If a job seeker is to be found, considered relevant and a viable

candidate, then a solid LinkedIn profile is a ‘Must Have’.

Why You’re Here

What You’ll Learn:

How to build a COMPLETE and KEYWORD RICH

profile

Reach and maintain ALL STAR profile strength

Become a Marketable Brand

Build online referrals

Expand Your Business network

Take Aways:

How to ‘Create a Summary’ Guide

14-Point Checklist to a LINKEDIN PROFILE

5 ways to make LinkedIn part of your morning routine 51/7/2016

Stuff We’ll Cover

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400 Million MembersIncludes members from EVERY Fortune 500 Company

Over 7 billion professionally-oriented searches in 2015

73 of the Fortune 100 hired through LinkedIn

A photo increases profile views by 14x

41% Percent of ALL Millionaires use L.I.

Percentage of Millennials (15-34) on L.I. is 13%

41% of all LinkedIn traffic is via a mobile device

2 NEW Users every second

200 conversations occur PER MINUTE in LinkedIn Groups2.1 million GROUPS

There were 35 billion page views on LinkedIn in 2015

LinkedIn by the Numbers

125 Amazing LinkedIn Stats – ExpandedRamblings.com 12/15/15

http://expandedramblings.com/index.php/by-the-numbers-a-few-important-linkedin-stats/#.U3lZLCigqbN

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Debunking the Four

Great LinkedIn Myths

Myth: "If I post an update, or make

changes to my LinkedIn profile, then

everyone in my network will see it.“

The Debunking: LinkedIn networks have

grown to a point where updates have fleeting

relevance.

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Debunking the Four Great

LinkedIn Myths ... continued

Myth: "You have to be a techie to

be successful in using LinkedIn."

The Debunking: There is a learning

curve, but LinkedIn is a highly intuitive

platform. With practice comes agility. With

agility comes success.

Source: THE LINKEDIN CATALYST: The

Neuroscience of LinkedIn – JD Gershbein

91/7/2016

Another LinkedIn Myth..

“If you build it they will come.”

Your level of participation determines

your activity.

No Activity – NO ACTIVITY

Know Activity – KNOW ACTIVITY

NOT TRUE!

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With LinkedIn… You Can…

Build online referrals

Find Prospective Employer, Business

Partners, Clients and Service Providers –

mine lists created by YOU

Increase traffic to your website

Recruit

Generate Leads – SOCIAL SELLING www.business.linkedin.com/sales-solution/

Access expert advice

Search Engine Optimization

Attract like minded individuals

Expand your business network

Advertise

Participate in and create your own GROUPS

http://www.business.linkedin.com/sales-solution/

111/7/2016



From the TOP

121/7/2016

Gaze Tracking Study

The Ladders commissioned ground-breaking

research* on how recruiters scan resumes: Where they look

What they look for

And how long they review

Findings: they spend SIX

Seconds reviewing a resume

*http://cdn.theladders.net/static/images/basicSite/pdfs/TheLadders-EyeTracking-StudyC2.pdf

http://cdn.theladders.net/static/images/basicSite/pdfs/TheLadders-EyeTracking-StudyC2.pdf

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LinkedIn Profile Strength–MATTERS

“Users with ‘All-Star’ profile strength are 40 times more likely to receive

opportunities through LinkedIn.” -LinkedIn Users

Robust ‘keyword rich’ headline

A current position with description

Two more positions

Education

At least 5 skills

Include Media

Profile photo

At least 50 connections

Keyword rich summary

Beginner

Intermediate

Expert

The Profile Strength meter is on the

right side of your view profile and

gauges how robust your profile is.

Let’s Take it

From the TOP

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1. Header Image

2. Professional Title

3. PURL

4. Contact Info

5. Summary

6. Experience

7. Skills & Endorsements

8. Volunteer Experience &

Causes

9. Education

10.Additional Info

11.Groups

12.Follows

I urge you to find out what

Google says about you first.

“Don’t need no surprises!”

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Profile Header Image

Add visual interest. Create, find or buy an

image that speaks to what it is you do

PROFESSIONALLY.

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Search Algorithm’s Differ From One

Searcher to the Next

FOCUS on NAME and Professional HEADLINE First

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Header

1. Professional Title – 120 characters

2. PURL

3. Contact Infoa) Include other

SMS, websites,

email etc.

Example: Experienced

Transportation Executive, Web

Designer and Information

Architect Visionary

Entrepreneur and Investor

1

2

3

Ask me about the 63%

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Summary – Above the Fold

Be impactful!

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Write a SUMMARY with Impact

A SUMMARY is to be written in the FIRST person!Culmination of who you are TODAY. What is it that makes you so SPECIAL?

Why are you the answer to an employer/prospect/patron’s problem? This is

not a job description…

It is a brand statement --and the brand is YOU!

201/7/2016

Write a SUMMARY with Impact

• Add Visual

Interest – Use a

UNICODE

• Answer

questions that a

prospective

employee may

have

• Include a CTA

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Summary

SummaryFirst person! It reflects the

culmination of all you have to

offer TODAY

• Include METRICS where

it makes sense

• Add a video, image,

document, presentation…

Not sure which

keywords to use, do

your own search.

2,000 character limit

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Summary – Keyword search

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Find a JOB DESCRIPTION

that fits your skill set, copy

the DESCRIPTION and

RESPONSIBILITIES

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Go to WORDLE.net and create a word cloud

The larger the

word, the

MORE focus

weight it has.

This is a

KEYWORD

or

KEYWORD

PHRASE

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Experience

Include

Accomplishment

Statements, metrics

where possible

Add files

Duties Accomplishment Statement

Responsible for the startup of a

manufacturing facility.

Led the planning, design, and construction of a multi-

purpose manufacturing facility in Japan. Improved

product quality and delivery time for local customers.

Responsible for sales in

Northeast region.

Managed a team of three account executives and two

inside sales representatives. Produced $6M in new

revenue in less than 12 months.

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Skills & Endorsements

You need to add at

least 5

Your network will

eventually do the

rest.

EDIT the SKILLS

to reflect the order

of YOUR TRUE

proficiencies.

Don’t be afraid to

delete the ones

that don’t apply.

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Skills & Endorsements

Add, edit or delete

HIDE if required

as dictated by

your firm or

industry

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Volunteer Experience & Causes

Check Out

The LinkedIn Volunteer

Marketplace: Connecting

Professionals to Nonprofit

Volunteer Opportunities

http://volunteer.linkedin.com/

LinkedIn for Volunteers

Post a Need | Search a Need

http://volunteer.linkedin.com/

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Education

Be precise in your dates/years

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Additional Info

Use your

best

judgment

regarding

what you

share here

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Profile

PROFILEAdd ‘other STUFF’

321/7/2016

Groups

Select Groups

that MATTER

to your profile

Manage your Groups

through your ‘Privacy &

‘Settings’ function

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Build Your

Network

341/7/2016

Morning coffee with LinkedIn

Spend 5 minutes a day, or

about 30 minutes a week

perfecting your LinkedIn

skills.

Make a 30 day LinkedIn

Connection plan

GOAL Examples:

• 50 New connections

• 5 meetings (online or in

person) as a result of

starting a conversation on

LinkedIn

• 3 new groups joined

• 5-6 phone calls/emails

generated from LinkedIn

• 1-2 introductions

351/7/2016

Build Your Network– Reach out to those

Who’ve Already Found You

Find out who has already found you

If intrigued, reach out to them.

Free account will only see latest 5 viewers

361/7/2016

Reach out to those Who’ve Already

Found You

If it makes sense, send a

LinkedIn Invite to those who

have already found you using the

approach to the right.

Hi ‘NAME HERE’,

I noticed you viewed my

profile.

I run a Cloud Marketing firm

specializing in Search and

Social Media Marketing. I

would love to discuss how I

could help your company

generate new leads in your

target market/area.

Would you be interested in

connecting and furthering

this discussion?

Best regards,

Judy

371/7/2016

Build Your Network

Congratulate your network

on their accomplishments

381/7/2016

Build Your Network

What’s Your NETWORK

POLICY?

Review invites – determine

if you want accept.

Review Invitees

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Build Your Network

Get introduced to People

you WANT to connect to.

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Build Your Network

Go to one of your Groups and start or comment on a

discussion. Share an article. Promote an event…

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ACTIVE Mining on LinkedIn–

Advance Search – Vetting Prospects

Create a

prospect list!

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Target GEO

Keywords

Company Size

Industry

Etc……

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978.491.7444