LinkedIn 101:5 ways Linkedin can help you build a
professional brand
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Are You…
or Left Out?
2
Agenda
What Is LinkedIn?
Build a Professional Online Presence: Profile
Add Connections with “Warm” Contacts and Alumni
Research Companies & Industries: Company Pages
Explore Opportunities
Find Relevant Jobs and Internships: Jobs Portal
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Make career decisions
Find Jobs
Create aProfessional profile
Make academic decisions
Research career paths
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Who Uses LinkedIn?
259M+professionals
3M+companies
150+industries
Executives from every
Fortune 50060K+college and university alumni groups
64%64% outside the U.S.
company
30M+students and recent grads
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Build a Professional Online Presence: Profile
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1 Professional photo of you alone
2 Headline with career ambitions and/or area of expertise
3 Keyword-rich summary that includes positions you have/held
4 Inclusion of volunteer activities and civic engagement
5 Recommendations from supervisors, professors and advisors
Profile TipsBuild
alliances!
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Add Connections with “Warm” Contacts and Alumni
©2015 LinkedIn Corporation. All Rights Reserved.
Research Companies & Industries: Company Pages
•
©2015 LinkedIn Corporation. All Rights Reserved.
Research Companies & Industries: Groups
©2015 LinkedIn Corporation. All Rights Reserved.
Explore Opportunities
©2015 LinkedIn Corporation. All Rights Reserved.
Utilize the LinkedIn Alumni Toolhttp://linkedin.com/alumni
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LinkedIn Alumni Tool cont’d
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Find Relevant Jobs and Internships: Jobs Portalhttp://linkedin.com/jobs Ad this link on your career center site!
14©2015 LinkedIn Corporation. All Rights Reserved.
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