Download - Linked in for Students

American Student Assistance

Nancy L. Dube, PrincipalDube Consulting

http://www.linkedin.com/in/nancyldube

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http://www.linkedin.com/in/nancyldube

2All rights reserved - Dube Consulting 2013

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What Are the Major Reasons People Use LinkedIn?

of people use

LinkedIn for marketinghave generated business with it

41% 70%of people use

LinkedIn for job-hunting

to find potential employers

80%of people use

LinkedIn for recruitingas a primary tool to find employees

All rights reserved - Dube Consulting 2013

Overview

Optimize your profile

Keywords

Identify and Leverage Connections

Recommendations

Job Search Tools


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How Can You Make a LinkedIn

Profile More Powerful?

1. Add some polish and spark.

2. Add a professional photograph.

3. Upgrade the summary.

4. Give specifics.

5. Add statistics and solutions to problems.

6. Obtain current, enthusiastic recommendations

7. Add content that is relevant to your background, experience, and your career goals.


Secrets for Getting to the Top of

LinkedIn’s Search Results?

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Generate a list of keywords:

Google Adwordshttps://adwords.google.com/select.keywordtoolexernal

Wordlehttp://www.wordle.net/

Optimize your profile to 100%.

https://adwords.google.com/select.keywordtoolexernal

https://adwords.google.com/select.keywordtoolexernal

http://www.wordle.net/

1st-degree -- Connections are two LinkedIn members in

which one has accepted the other's invitation to

connect.

2nd-degree -- People who are connected to

your 1st-degree connections.

3rd-degree -- People who are connected to your

2nd-degree connections.

Fellow members of your LinkedIn Groups -- These

people are considered part of your network

because you're members of the same group.

Out of Network -- LinkedIn members who

fall outside of the categories listed above.

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Understanding LinkedIn Connection


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Ask for Recommendations


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1. Contact members who are in your 2nd or 3rd degree network.

2. Locate the member's profile. 3. "Get introduced through a connection" on the right side

of the profile.a. If only one person can make the introduction, the

Request an Introduction page will appear. Move your cursor over the arrow next to the Send InMail button and click Get introduced.

b. If more than one person can make the introduction, you may choose who you want to make the introduction.

Request an Introduction


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4. Enter a subject for your message.Write a message to the person who will introduce you and be clear about why you're asking for an introduction. This message may eventually be seen by the person you want to be introduced to. Click Send Request.

5. If the member isn't within your network, you might be able to click the Send InMail link to contact them. Also, if the member is in a shared group with you, you can send a message to them directly.

Introduction (Con’t)


http://help.linkedin.com/app/answers/global/id/437/ft/eng



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Searching for a Job


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Social Media ProtocolHow You Engage – Before you begin engaging with your desired place of employment online, ask yourself these questions:

What first impressions are you making with the company?

Are you posting possibly inappropriate comments on their pages?

Are you engaging with them too often?

Are you contributing to the conversation or simply posting to be seen?

Are you building a real relationship with the brand or simply begging to be hired?


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Do:• Follow up online after applying• Connect with the company’s social assets• Engage appropriately on topics that interest you• Build a real relationship with that company

Don’t:• Connect with that company’s individual employee’s social accounts• Overstay your welcome• Become a pest• Disrespect the company’s social pages


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What Are Some Tips for Getting MoreOut of LinkedIn?

1. Find out about events that others are attending.

2. Start a group to generate more contacts

3. Do status updates, share yourknowledge, and provide tips

4. Link your profile to Facebook

5. Prepare for encounters with another person (at a meeting or convention, for example) by doing a “People” search on LinkedIn

6. Use Linked via mobile phoneAll rights reserved - Dube Consulting 2013

http://www.linkedin.com/osview/canvas?_ch_page_id=1&_ch_panel_id=1&_ch_app_id=49248800&_applicationId=2000&appParams=%7B%22event%22:970912,%22page%22:%22event%22%7D&_ownerId=0&completeUrlHash=I8sp

http://www.linkedin.com/groups/Cantor-Consulting-Dream-Factory-Community-3904002?gid=3904002&mostPopular=&trk=tyah

http://www.linkedin.com/profile/edit?trk=hb_tab_pro_top

http://www.facebook.com/dubeconsulting