Download - Link Reclamation Strategies

Transcript

PATRICK STOXMARKETING PROJECT SUPERVISOR

http://www.TheeDesign.com

LINK RECLAMATION STRATEGIES

WHEN STARTING AN SEO CAMPAIGN, IT’S ALWAYS A GOOD

IDEA TO GET IN A FEW QUICK WINS!

SO MANY BUSINESSES HAVE BEEN BURNED BY SHADY SEO COMPANIES OR THOSE THAT

DON’T DELIVER RESULTS

BEFORE WORRYING ABOUT CREATIVE WAYS TO GET LINKS,

DO YOURSELF A FAVOR AND GET THE EASY LINKS

REDIRECTS

301 REDIRECTS ARE MEANT TO INDICATE A CHANGE IN LOCATION AND

PASS THE VALUE OF LINKS AND THE USER FROM ONE PAGE TO ANOTHER

OR ONE WEBSITE TO ANOTHER.

301 CALLED A “PERMANENT REDIRECT” BUT IT’S NOT

301 REDIRECTS ARE PERMANENT ONLY

AS LONG AS THE REDIRECTS ARE STILL IN PLACE

FAILED REDIRECTS

301 REDIRECTS ARE PERMANENT ONLY AS LONG AS THE

REDIRECTS ARE STILL IN PLACE

FINDING OLD LINKS – AHREFS, OSE, MAJESTIC, WEBMASTER

TOOLS

SALVAGING EVEN A FEW QUALITY LINKS CAN BE A HUGE

WIN

CAN IT HURT?

TOO MANY REWRITES

ASK FOR LINKS WHERE YOU SHOULD BE LINKED

BRAND MENTIONSPRODUCT MENTIONS

PERSONNEL MENTIONS

SEARCH QUERIES

“brand name” –site:www.brand.com

BUZZSUMO AND MENTION.NET FOR BRAND MENTIONS

SCALING

SCRAPEBOX CAN QUICKLY SEARCH FOR NAME VARIATIONS, PRODUCTS,

PERSONNEL AND ADD A FOOTPRINT TO ALL THE SEARCHES AND HARVEST THE

RESULTS RETURNED

SCREAMING FROG CAN USE A CUSTOM CRAWL TO LOOK FOR LINKS

FIND MENTIONS WITHOUT A LINK AND EMAIL THEM

GOOGLE ALERTS

REVERSE IMAGE SEARCH FOR YOUR IMAGES, LOGOS,

INFOGRAPHICS

SEARCH FOR STOLEN CONTENT LIKE QUOTES OR STATISTICS

THANKS

PATRICK STOXhttp://www.TheeDesign.com