What is link building

Link building is the process of increasing the number and quality of links pointing to the main pages of your website. Our goals are getting links from:

Relevant sites

Authorities sites

Different domains

Keyword anchored links to deep pages

Links from Relevant Websites

Fashion website

Blog about fashion

Fashion course

website

Fashion news website

Gossip Websites

Men’s blogs

Mum’s blogs

Links from Different Domains

YourWebsite.com

Site Site Site Site

SiteSite

Site

YourWebsite.com

Links in Keywords anchor text format

The most important search ranking factor in 2009, according to Seomoz research.

Because of abusive practise of this link building tactic, Google may depreciate the value of anchor text links in the near future. However, it will probably still be a ranking factor.

Links from authority Sites

Who are the popes in your industry? Get them to bless your site!

Hints that a website is an authority in the subject: Popular in the industry Linked by other popular websites Useful content for your niche

Is link building easy?It depends...

A link is a link, but some are better than others. Guess which links in the pyramid are more valuable?

How to build quality links for a website?

Without buying links?

What are your competitors doingThat you could do as well?

Press Releases

Post on Technorati

Links on blogs

Perfect anchor text

What are your competitors NOT doingThat can make you stand out?

But there are some tips...

There is no ‘one fits all’ solution

Credit

Know your industry

What sites and blogs do your customers read? Who are the influencers?

What sites do they link to and why?

Have your Unique Selling Points clear

What makes your site/ product/ service unique?

If your site/ product/ service sucks, it will be difficult to get industry authorities to endorse it.

Have a blog in your site’s subfolder

It’s easier to get a link to a blog than to commercial pages If your blog is in your subfolder (www.site.com/blog) a link to

it will benefit your domain Blogs are more flexible. You can include content quicker and

use it for link bait

Interact with bloggers

List all the blogs in your niche and contact them. Do they accept guest posts? Do you have free trial of your product to offer them for a

review? Can you offer freebies to their readers? Sometimes it’s enough to e-mail them asking to include your

website in their blog roll. Be nice and personal!

Act as a PR or hire one

Do you have an expert in your company who could be interviewed? Are you releasing a new website/ product/ service? Has your company conducted any industry research?

Be friends with journalists, contribute to them. They need news as much as you need links.

Spread the News! (and don’t forget to include links to your site when

doing it)

Use Social Media

Not only because Social Media is a new Ranking Factor

Use Social Media

Or because social presence helps Google to see you as a “Brand” site – possibly an important ranking factor.

Use Social Media to Interact

If you are doing it in a good and creative way,

If your website offers a great customer experience

If you can stand out from your competitors

Links will be a plus.

with customers, bloggers and influencers.