Leveraging LinkedInFor Leads and Relationships
4/16/2013
Chris ReillyUnleashed Online Media
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The state of LinkedIn and business social networking in 2013
13 ways to grow your reach in 2013 Questions/Answers
Agenda
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Largest team of Google Certified AdWords Professionals in WA, ID, & MT
In operations since 2009 Search, Social, Display, Video, and
Mobile Ad planning, logistics, and optimization
About Unleashed Online Media
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The State of LinkedIn
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The State of LinkedIn
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The State of LinkedIn
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The State of LinkedIn
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The State of LinkedIn
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Popularity by Industry
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Popularity by Industry
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How they make money
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Your online “first impression” Add photos, videos, presentations,
languages, education, certifications & more
People tend to look for company names, number of connections, and titles first.
Build a better profile!
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Post a photo and nice description Link to individual products or
services on your website and seek recommendations
Spend some time with your “Insights”
Improve your company page
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Belonging isn’t enough! Join local groups or industry relevant
ones anywhere in the world Post useful content and answer
questions Consider starting your own
group!
Participate in Groups
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Case study
Email chris@unleashed-online for full study15
Demonstrate your expertise Be thorough, prompt, and precise. Linking to blog with detailed answers
can be helpful Nobody likes self-promotional answers NOT possible in in Answers anymore,
try groups or Quora instead
Answer People’s Questions
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Post relevant articles that help your potential customers
Find content with niche forums, AllTop, Reddit, StumbleUpon, and Twitter
Use RSS to manage time effectively Try Buffer or Hootsuite to Schedule
Content – even consider automating with IFTTT
Share content updates
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LinkedIn.com/DirectAds Target a large enough audience CEO’s are hard to reach via LinkedIn Ads CPC is safer, but CPM can perform better Write ads with strong calls to action NEW skill targeting and video ad formats
Advertise your practice
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Search for Jobs in your area of expertise
Reach out with an InMail to the decision-maker, not recruiters
Include references from similar projects
Works great on Craigslist as well
Find projects via Jobs
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Use Search to find great prospects
Write a very personalized, soft intro Include references from similar
projects Avoid selling, just ask for a meeting
Reach Out With InMail
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Endorse friends, partners, and clients Each person you endorse gets an email Recommendations carry more weight Associate yourself with strong brands
by writing recommendations on their pages
Endorse and Recommend Others
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See who is looking at your profile Follow up with InMail or offline
contact Don’t mention you saw their “view”
Learn to love Profile Views
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Send messages to people when they join new companies
Write a personal note when somebody updates their title
Ask open-ended questions to see if there are opportunities
Congratulate people!
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Find what businesses are similar to your best customers on their company page profile
Ask for a recommendation from your best customer
Send an InMail to similar company, referencing the work you did for your best customer and asking for a meeting
“People Also Viewed”
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RAPPORTIVE.COM Follow people in seconds! Check out what is happening
in their social world and have something to mention
Only works with gMail
Grow your reach with Rapportive
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QUESTIONS?
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