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Introduction to Instagram

Michele WalfredCommunication Specialist, University of DelawareTracy Wootten, Horticulture Agent, University of Delaware

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Instagram! Can it Work for You?

Introduction to InstagramMichele Walfred –University of DelawareTracy Wootten – University of Delaware

Wednesday, March 8, 2017

• Mobile platform only (view-only from computer)• Photo sharing• Hashtag driven• Audience of curators• Audience = 600 Million • 30% of entire adult population• Artistic Platform

What is Instagram?

Artistic, purposeful content

• Advocate for agriculture• Emphasize family farm• Positive values

• Your agribusiness• Creamery, winery, garden center, venues

• Extension• Teaching moments: flowers, insects• Hashtags in another language

• Overall: Videos up to one minute. Images- high quality any orientation

All Reasonable Effort

• Younger • Hispanic 38%• Black 47%

Getting Started – Hashtags Matter!• Fill out profile. One website URL

is allowed.• Icon consistent with other social

media• Follow some local accounts. See

who they are following and follow them as well.

• Comment on other gardening, Extension, stakeholder, & media accounts. This is the best way to be followed back.

• Search for hashtags on content you will be posting. Comment or like.

• Determine the trending local hashtags for your state and use them. In Delaware, we have #Delagram, #iGDelaware#Delaware and #DE365. Use what is being used in your state!

• Hashtags are not case sensitive.• Tag partners and friends when

applicable.

Attracting new followers

• Start local. Follow newspapers, media, legislators, restaurants, similar businesses or organizations in your area. Make note of common #s

• Who are they following?• Like their photos and comment on them! Five-word comments.• Who is your target audience? Search & engage.• Have a public account• Use a lot of hashtags! Current wisdom is to place in comment section• Post quality photographs• Avoid a hard sell• Write a great profile• Tag friends, partners

Develop a look

Source: smackbangdesigns.com

Customer curation!

• Give your customers a #hashtag• Point of sale, receipt or bag

stuffer• Are they enjoying your ice

cream?• What are they pairing your wine

with?• Having fun at your event?• Print out on a wall• Offer incentives

Source: aseersuckerlife.com

Content suggestions

• Shout out volunteers• Calendar-garden to do• What is this flower/shrub• Flavors of ice cream• Differences in your product• Problems in the garden• Examples of best practices

• Video up to 60 seconds• Appear on camera or not• Spanish-language versions• Tag people• Use lots of hashtags

Example of a post

• Happy August! Has summer flown by for you?

#sunflower #garden #august #yellow #summer #flower #gardening #petals #Delagram

Another example

• A beautiful day to flutter around and tour the #butterfly garden with our host @EleanorSwink#CoopExt #garden #pollinators #workshops #education #Delaware #VolunteerDE#summer #UDSummer#butterflies

Takeaways• Video up to 60 seconds (square or landscape)• Square, landscape or portrait photos• Followers? Follow local first & comment on their photos• High quality photos• Teachable moments• Hashtags!• Camera shy? Point at the topic

Metrics

• Google Analytics – social media referrals to your website• Social media management tools – Hootsuite

• Iconosquare (not free)• SimplyMeasured• InstaFollow (Mobile app)• Union Metrics (free, limited)

Summary

• Engage, engage, engage• Learn the right hashtags• Pay attention to the overall look of your feed

Before we go live:

Tracy Wootten

Horticulture Extension Agent, M.S.University of Delaware

Email: Wootten@udel.eduPhone: (302) 856-7303

Michele Walfred

Communications Specialist, M.A.University of Delaware

Email: Walfred@udel.eduPhone: (302) 856-7303

Twitter: @mwalfred @UDExtension @Delaware4hInstagram: @mdw302