Welcome to
SOCIAL MEDIA
BOOT CAMP!
The Plan For The Day
New Rules of the GameBreakout Workshops Round 1
Lunch!Breakout Workshops Round 2
Sharing Knowledge, Small GroupsLooking Forward, Wrapping Up
Important Details
Wifi: ranch1 Password: rancher444
Hashtag: #NCJhub(if you don’t know what that means, go to Esther’s Twitter workshop!)
@lisacolton @miriamjayne @estherk@leichtagfdn
Slides & Handouts at www.darimonline.org/leichtag
Who Are We?
Lisa Colton
Miriam Brosseau
Esther Kustanowitz
Why Are We Here?• Re-write the rules of the game – it’s not just about making
communications digital. What else is going on here?
• Learn strategies and tactics – how do we implement those new rules of the game?
• Apply theory to practice to solidify learning – what does this mean for your work, and how can you integrate it?
• Develop a culture of learning and sharing – we’re all pioneers here, so let’s share what working (and what’s not) to help everyone grow.
WHAT ARE YOUR GOALS? TURN TO PAGE 3 OF YOUR PACKET
Innovation, Revolution& Social Media
Lisa ColtonChief Learning OfficerSee3 Communications
What’s Changed?
(But it’s not really about the technology)
Rule #1. Hub & Spokes -> Network
Rule #2. Institution vs. Cause
Rule #3. No Longer “1 Size Fits All”Question #5: Who is your audience?
Rule #4. Design for Network
Effect
Your NetworkQuestion #6: Who are the hubs and influential nodes of your network?• What does engaging them look like?• How can it help you?
Rule #5. Attention Economy
5b: Value Earns Attention
5b: Value Earns Attention
Question #7: How can you add value to your network?
Rule #6: Content = Experience = Brand
Question #8: What’s valued added content? How will you leverage it?What formats?What’s the goal?
Rule #7. This is EVERYONE’S Job
Listening -> Content creation -> EngagementOnline & Offline
Rule #8: We’re All Pioneers
We Can Do More Together
NEXT: Round 1
• Social Media Policies– Lisa Colton, Moishe House Conference Room
• All a-Twitter– Esther Kustanowitz, Ranch House
• Building your Personal Learning Network Online– Miriam Brosseau, Barn 2
Workshops start at 11am SHARP.
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