2. Levels of Communication Words 7% Paralanguage 38% Non Verbal
55%
3. Definitions of Words Unique Definitions Denotative
Connotative dictionary definition emotional impact
4. The Power of Words
https://www.youtube.com/watch?v=Hzgzim5m7oU
5. Four Important Areas of Language Word Choice Ambiguity
Intensity Definition Effective selection of words Multiple meaning
of words Raise emotional levels Create common understanding
6. Language Shapes Our Reality Whorf-Sapir Hypothesis Words of
a language help determine how people interpret events that
occur.
7. Doublespeak Language that deliberately disguises, distorts,
or reverses the meaning of words. Makes the truth less unpleasant,
without denying its nature. It may also be used to intentionally
confuse or reverse meaning
8. Politically Correct Language of the 90s Sobriety Deprived
FailAchieve a deficiency Environmental hygienist Temporarily
misoriented Drunk Janitor Lost
9. Impact of Language Language is related to audience attention
and comprehension Language is related to audience acceptance and
rejection of an argumentation Language affects arguers credibility
Language guides interpretation of our environment.