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Kung u

Tutors full name: Lin Zheng

Student number: 683719(Leon)

711123(Andy)

712683(Colin)

671594(Alex)

DATE: 29 Nov 2013

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Overview

Introduction

Business idea

Product analysis

Pricing strategies

Promotion strategies

Distribution strategies

Market environment analysis

Concluding

Question and answer

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Introduction

Background

Purpose of our presentation

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usiness idea Location

Time

Consumer

Marketing

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Product analysis

Breakfast Lunch

Dinner Nightsnack

Product

category

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Breakfast-noodles

Features:

Fast

High nutrient

Meet Chinese people taste

exactly!

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Gruel and dumpling

Unique at this time

Affordable price

Chinese style

Weopen

from

7:30!

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Some special for local people!

Meet taste of local people

Fast as usual

More affordable than other Chineserestaurant9

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Pricing strategy

Sweet and sourpork ribs rice

6.50

Chicken noodle 3.00

Beef noodle 3.50

Bean milk&

Dumpling

2.00

Gruel &

Dumpling

2.50

Kung PaoChicken rice

5.39

Hot& Sour pork

rice

4.99

Stew Chicken

rice

3.99

Rationale:

Nearly ten times of labor cost in

UK

Cost of land( locate incommercial road)

Absolutely based on menu in

Chinese price

We just want every food

affordable so that they will not be

missing home so much!

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Promotion

Media Advertisement

Coupon

Student Discount

KongFu Show

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6/13/2014

Promotionmediaadvertisment

Underground

Advertising

Bus Advertising

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Promotionmediaadvertisment

Social Network Site

Video Website

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Promotioncoupon

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Promotionstudent discount

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Promotionkongfu show

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Distribution

Online & Telephone Orders

Physical Stores

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Distribustiononline & telephone orders

Packaging

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Distribustiononline & telephone orders

Free Delivery

Save time

during

working

Share with

friends at

home

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Distribustionphysical stores

Target customers

oriented

China Town

City Centre Shopping Mall

Close to school

5~10 minutes walk

Particular windows for

takeaway

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Data analysis:

1.Neighborhood Analysis: competitors, stakeholders,suppliers, internal market

2.Customer marketConsumer groups, type, proportion, age (fieldresearch)

The demand for kongfu of attitude(chart)

Negative

No Requirements

Retreat Requirements

Potential demand

Brand awareness

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3.Development dilemma

market

brandsmarketing model

products

expansion and

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6/13/2014

Research

0

5

10

15

20

25

30

35

Mcdonalds KFC Burger King KungFu

The Choice of tha brand

Number

prefer to choose

expect to try

What do you think Kongfu is suitable for

a meal?

40%

30%

4%

24%

2%

Meal breaks

bussiness dinner

family dinner

general dinner

other

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Conclus ion

StrengthChinese nutrition,

Western Operations

Weakness: Product innovation isnot strong

Opportunities: Huge market

capacityThreats: Intense competition

competitor

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Any question?25