How to Brand
Yourself for Career
Success
DePaul UniversityJanuary 24, 2013
Lynn HazanLynn Hazan & Associates, Inc.Executive Search Firm for Marketing and Communications
© 2013 Lynn Hazan & Associates, Inc.
VUCA: The “New Normal”
Volatile Uncertain Complex Ambiguous
Derived from military vocabulary in the 1990’s
© 2013 Lynn Hazan & Associates, Inc.
The VUCA Antidote
Vision Understanding Clarity Agility
Barb Cheng, founder, president,
and CEO of Executive Core
With a clear vision, creative space opens up for innovations.
Listening and understanding can help leaders discover new ways of thinking and acting.
Clarity works because people are so confused that they grasp at anything that helps them make sense out of chaos.
Leaders must be ready for surprises. Have practices which support agility.
© 2013 Lynn Hazan & Associates, Inc.
War for Talent
Employers ARE Hiring!
Top tier candidates being courted; getting multiple offers.
Intense competition for talent
Speed is important
© 2013 Lynn Hazan & Associates, Inc.
Clients Seek 21st Century Skills Creativity &
Innovation Critical Thinking &
Problem Solving Communication &
Collaboration Productivity &
Accountability Leadership &
Responsibility
Technology Literacy Flexibility &
Adaptability Initiative & Self
Direction Social & Cross
Cultural Skills Information Literacy Social Media
Literacy
© 2013 Lynn Hazan & Associates, Inc.
Where are the jobs?
Others11%
Professional & Business
Services26%
Education and health services
24%
Leisure and hospitality
17%
Retail and wholesale
trade9%
Construction7%
Financial Activities6%
© 2013 Lynn Hazan & Associates, Inc.
Top Jobs of 2013-CareerBuilder
•Information security analysts/web developers/computer network architects
•Software developers
•Personal financial advisors/accountants/financial analysts
•Market research analysts/marketing specialists
•Mechanical engineers/industrial engineers
© 2013 Lynn Hazan & Associates, Inc.
Top Jobs @LH&A:
•Multiple jobs- Multiple Clients- B2B & B2C
Tech co in Golf industry-Partnership Mk, Mk Analyst, Marcom-PR, Graphic Designer
B2B Co- Mk Mger, Sr Mk Mger, Marcom DirMarcom-PR- Consumer-golf
Consumer Durables- VP/Dir of Mk, VP-Mk & Comm
•Training co-Content Producer, Sls, Mk Coord.•Medical Assn- Member Outreach Rep
© 2013 Lynn Hazan & Associates, Inc.
Set up SMART Goals-Like a Marketing Campaign
S-Specific
M-Measurable
A-Attainable
R-Realistic
T-Timely
© 2013 Lynn Hazan & Associates, Inc.
Must have skills for candidates Marketing Writing Analytic/Quantitative Social Media &
digital skills Collaborative work
styles Industry specific
experience Strategy and tactics Biz Dev
Managing clients, supervisory skills
Foreign Language skills
Do more than less!
© 2013 Lynn Hazan & Associates, Inc.
Re-Define Yourself in a Changing World Who are you? What do you want to
do?Reinvent yourself, your
skills Strengths & core
competencies
© 2013 Lynn Hazan & Associates, Inc.
© 2013 Lynn Hazan & Associates, Inc.
EXTRAORDINARY
© 2013 Lynn Hazan & Associates, Inc.
What makes you extraordinary? What are you a subject matter expert in?
Write your answers.
© 2013 Lynn Hazan & Associates, Inc.
Be a subject matter expert
Know your subject matter and best practices
Have experiences to relateSpeaking engagements to share your
knowledge
© 2013 Lynn Hazan & Associates, Inc.
21st century expert is online!
Blogs and video blogs
eBook e-zine articles
Webinars Online
presentationsSocial media
© 2013 Lynn Hazan & Associates, Inc.
Marketing Yourself
Always market yourself Innovation – What new
services can you offer?Nonprofit/Pro-Bono projects Join professional
associations Be an active member! Position yourself as a leader!
© 2013 Lynn Hazan & Associates, Inc.
What are your spheres of influence?
You
Community Organizations
Places of Worship
Social Clubs
???
Arts/Culture
Online Groups
Schools / Universities
Professional Associations
© 2013 Lynn Hazan & Associates, Inc.
The Hemmingway Challenge
Write a story
in only 6 words.
© 2013 Lynn Hazan & Associates, Inc.
For Sale. Baby shoes. Never worn.
© 2013 Lynn Hazan & Associates, Inc.
What’s your story in 6 words?
Lynn’s Story:
Passionate Recruiter loves placing superb talent
© 2013 Lynn Hazan & Associates, Inc.
What is your unique positioning statement?What makes your talent special?
© 2013 Lynn Hazan & Associates, Inc.
Unique Positioning Statement
Summary statement for resume
Lead off for a successful interview
Why employer or client should hire you
© 2013 Lynn Hazan & Associates, Inc.
How to Create Your UPS
What makes you unique?
What makes you special?
What’s your story?
?
????
????
© 2013 Lynn Hazan & Associates, Inc.
Elevator Speech
30-60 second speechReasons why employer should hire youWhat can you bring to the employer?Make it interesting!Practice! Practice! Practice!
© 2013 Lynn Hazan & Associates, Inc.
Try it out: Paired Share
Why you should hire me?
Make it interesting!
Time: 1 minute each
© 2013 Lynn Hazan & Associates, Inc.
How to get yourself on the “A-List”
?
© 2013 Lynn Hazan & Associates, Inc.
Content Mk= New MK
© 2013 Lynn Hazan & Associates, Inc.
Building your credibility
BE VISIBLE!Where are other experts?
Real-world organizations Personal websites or blogs Online social networking sites
Have you Googled yourself lately? Is your profile/blog/content accessible? Were you mentioned in articles or on sites? Manage your online reputation!
© 2013 Lynn Hazan & Associates, Inc.
Building your credibilityPost / share new content
Case studies Relevant news articles Recycle content from different formats
Participate in discussions Start discussions by asking questions Offer feedback, opinions, or experiences
© 2013 Lynn Hazan & Associates, Inc.
Building your credibilityThink about the platform
Multi-media – pictures, video, podcasts, webinars, slide presentations
Is video better than audio? Should I write a blog post or a tweet?
Be accessible Promote organizations or events on your profile Review a conference on your blog Share your blog posts with your followers
© 2013 Lynn Hazan & Associates, Inc.
After posting presentation, LH&A featured on SlideShare’s Career front page
Lynn is also a Platinum Author at EzineArticles.com
Create content to get noticed!
© 2013 Lynn Hazan & Associates, Inc.
Online tool to check your brand
www.brand-yourself.com
Free-to-try
See how your personal brand rates online
© 2013 Lynn Hazan & Associates, Inc.
Don’t forget about etiquette
Be kind! Make positive contributions to discussions or
conversations
Watch for tone of voice (punctuation) DON’T USE ALL CAPS! Grammar still matters
Revise and review before posting
© 2013 Lynn Hazan & Associates, Inc.
Trend Blog/Resources
Trendwatching.comFuturist: David Houle’s blog for hot tips:
Evolutionshift.com
Marketingcharts.comMcKinsey Global Institute Publications
© 2013 Lynn Hazan & Associates, Inc.
A Wise Man Once Said…
"It had long since come to my attention that people of accomplishment rarely sat back and let things happen to them. They went out and happened to things.”
Leonardo Da Vinci
© 2013 Lynn Hazan & Associates, Inc.
Sign up for Lynn’s E-jobs
Clearly print your name and email address on the sign up sheet!
A free, confidential listserv from LH&A
Email Lynn at: [email protected]
55 E. Washington St. Suite 715
Chicago, IL 60602
@lynnhazan
Lynn HazanLynn Hazan &
Associates, Inc.
© 2013 Lynn Hazan & Associates, Inc.
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