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04 October 2011
Engaging with Carbon Capture and
Storage (CCS)
Kirsty Anderson, CCS Knowledge Share Manager
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Longannet Power Station
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Extensive use of existing assets
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Project Timeline and Engagement
Activity Evolution…
Pre-Qualification
2007 – Q2 2009
• Long period prior to Project Qualification Criteria announcement
• Rapid growth of CCS conference industry
•ScottishPower led bid
•Completed visitor centre refurbishment at the station
Outline Solution Bid Preparation
Q2 – Q4 2009
•Mobile Test Unit launch event
•Formation of Project Consortium
•Submission of European funding bid
•Growing press and public interest in the Project
•Successful pre-qualified bidders announced
FEED
Q1 2010 – Q2 2011
•Consortium project team expanded to an average of 202 FTEs working to deliver nearly 1700 FEED deliverables
• Change of Government
• The ScottishPower Consortium becomes sole bidder in the UK CCS competition
• Early statutory engagement begins
Negotiations
Q2 2011 - Present
•Commercial negotiations for next phase of the Project are ongoing
•Release of FEED learning anticipated shortly
• High level awareness raising
• Increasing project profile and local
excitement
• Building stakeholder relations
• Creating strong (internal and
external) Project Advocates
• Big profile raising
campaign
• Creating Consortium
identity and CCS story
• Continuous key
stakeholder updates
• Targeted, low profile stakeholder activity
• Engagement efforts focussed on Consents
• Developing FEED knowledge for public
consumption
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Findings From FEED
Despite all our positive engagement work, the risk of public opposition to our Project is still one of the top 5 highest scoring risks on our risk register.
Public Opposition
Tangible Examples
CCS is a complex topic that can be helped with visual aids. The MTU and Visitor Centre were highly successful tools, but simpler methods like plasticine storage models, video clips and opportunities to meet CCS team members also worked well.
Early EngagementEarly engagement with key decision makers, internal stakeholders, local communities, regulators and potential partners, proved hugely beneficial.
CCS StoryCapture, transportation and storage should always be bundled together for stakeholders, although Consortium Partners should be responsible for their own detailed messaging.
Invest in your Project Team – experts who can communicate well are the best proponents of your work. The importance and value of 3rd party advocates should not be underestimated.
CCS requires more than a business as usual approach to engagement
Building Trust
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DISCLAIMER!
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CAUTIONI am not a
Social Scientist!
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5 Golden Rules of Engagement
Listen… no really listen!
Establish true trust and credibility
Give them a little Razzle Dazzle
Show you are in it for the long haul
Take the initiative and get to know your stakeholders
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Take initiative and get to know your
Stakeholders
• Social Characterisation
– Use local staff members to help with
community stakeholder mapping
– Identify friendly influencers within
important stakeholder groups
• Make the first move
– Mutually beneficial to involve key
stakeholders in your engagement strategy
• Be prepared to follow through on
advice and maintain relationships
• Don’t ignore challenging stakeholders
– but know your limits
Longannet Power Station Head of Security and Local Councillor (left) with local interest group reps.
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"Wisdom is the
reward for a
lifetime of
listening... when
you'd have
preferred to talk.”
- D.J. Kaufman
Listen… no really listen!
• Adjust your messaging to meet your
stakeholders at their level
• Provide one point of contact for stakeholders
– Support team members with the most passion,
enthusiasm and commitment to take these roles,
helping them feed information back to the Project
Team
• Always track and respond to questions
– All responses should be open, transparent and timely
– Tracking questions helps to refine messaging and
understand stakeholder concerns
• Control the timing, agenda and if possible the
location/ layout for any consultation or
engagement activity
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Establish trust and credibility
• Communicate openly and honestly
particularly around areas of risk
• Third party advocacy and independent
review
• Work with all project partners to create a
unified, consistent CCS proposition
• Do your homework and produce reference
materials prior to meetings
Prof. Stuart Haszeldine, ScottishPower CCS Professor, University of Edinburgh
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Razzle Dazzle
• Important balance between sparkle
and substance
– Positive publicity and proud ambitious
messaging can create excitement and
momentum behind a project
– However, headlines with no substance
destroy credibility
Local junior school graffiti art created at Longannet PowerStation for the MTU launch.
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In it for the long haul
• Fully integrate engagement activities into
the Project Programme for the life of the
Project
• Develop clear consultation plan and
communicate this to all relevant
stakeholders
• Highlight all tangible examples of
commitment to reassure and motivate
stakeholders
• Establish set engagement check points and
always brief key stakeholders in advance of
any major announcements
Examples of site visits to Longannet Power Station.
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3 Platinum Products…
Advocating Advocacy
Education, Education, EducationEdd
Kirsty McNab P6 Tom Melville P7
De-Engineering Your Team
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Advocating Advocacy
• Cross party political support
• Environmental NGO support
• Introduces key members of
our CCS team
• Value in terms of
independent advocacy, but
also in awareness raising
amongst key stakeholders
• Not without it’s factual
challenges though!
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De-Engineer Your Team
• Media training
• Away day messaging
sessions
• Prepared slide packs &
speeches
• Messaging memory
joggers
• Stakeholder exposure
• Affirming feedback
• Senior Executive
recognition of
achievement
Positive response from stakeholders and the CCS Team!
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Education, Education, Education
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04 October 2011
Engaging with Carbon Capture and
Storage (CCS)
Kirsty Anderson, CCS Knowledge Share Manager