Keys to Running a Successful United Way Campaign
technique one
• Engage a senior executive to serve as Spokesman/Champion for the CEO
• Arrange a meeting with a United Way representative to acquaint the executive with how the United Way system works.
• Send all employees a letter from your CEO endorses the campaign.
• Recruit a Campaign Team once the Campaign Chair is appointed.
• Provide convenient accessibility to United Way staff so they may better assist in the campaign.
Enlist the support of your CEO
Support from all levels of
management, especiallyyour CEO,
dramaticallyincreases the effectiveness
of the Campaign
Chair.
Hints to Success
Select those that inspire
creativity, encourage teamwork,
demonstrateenthusiasm,
and can monitor
campaign progress.
Ask your Campaign Team
to assistyou with fun ideas to get
everyoneinvolved in United Way
activities.
Hints to Success
Recruit a Campaign Team to Assist You
technique two
Incorporating the right blend of campaign volunteers is anessential component of a successful employee campaign.
•Recruit a Campaign Team to develop a company-widecampaign plan including solicitation of employees,development of additional campaign materials andplanning of promotional events and materials.
•This team of representatives gives broad ownership to thecampaign and distributes your workload. Companies thatuse this technique experience 69% higher employee per capita giving than companies that do notuse this technique.
Develop Strategies and Set Goals
technique three
Hints to Success
Analyze results from
previous years to establish
goals by site and along
organizational lines.
Be sure your goals include
other components of
thecampaign, such
as % of participation, %
of pledge card return and
increase in the % of employeeswho participate
in agency experiences.
•Develop strategies and set a goal based on last year’s efforts and this year’s workplace environment.
•Companies that use this technique experience 11% higher employee per capita giving than those who do not use this technique.
Hold Group Meetings
technique four
Hints to Success
Encourageattendance
through:
• Word-of mouth• Campaign committee
• Flyers• Posters
• Company bulletins
• Corporate intranet
• Email reminders• Group voicemail
•Corporate newsletter
•Educating the broadest sector of employees about the work of United Way is key to a successful company campaign.
•Conduct group presentations to encourage employees to contribute to the campaign. Briefings can be done as part of a regular employee staff meeting, and should last no longer than 15 minutes.Employee presentations are an opportunity for employees to learn about:• How their contributions will help build stronger and healthier communities• United Way and its activities in strengthening local communities• How the campaign operates in their company
. . . And gives United Way an opportunity:• To thank employees who invest in United Way agencies and programs• To answer critical questions from employees
Utilize United Way Resources
technique five
Hints to Success
United Way staff members are
available to assist each
company and location in every
step of planning,
training and implementing a
successful campaign.
Use the resources of the
local United Way
year-round.
•Use United Way staff resources at all company locations.
•Companies that use this technique experience, on average, 26% higher employee per capita giving than companies that do not use this technique.
•The United Way staff is thoroughly trained and ready to assist with the campaign.Visit www.uwwesternct.org to use United Way tools
Hints to Success
Run a Special Solicitation for Potential Leadership Givers
technique six
Run a separate Leadership
Campaign among executives.
Be sure to enlist the CEO’s support
and direction in this process.
Encourage employees to
give a percentage of their
salaries.
Provide specialrecognition for
theirgenerous
contribution.
Promote the benefits
of donating stock.
•Your company’s management team can lead by example throughtheir giving. Hold a separate Leadership Giving meeting formanagement.
•Companies that use this technique experience, on average, 51% higher employee per capita giving than companies that do not use this technique.
•Enlist the support of the CEO. If the CEO has not already made•a personal Leadership ($1,000-$9,999) or Alexis de Tocqueville•Society ($10,000+) contribution, work with United Way staff to•identify the best person to ask your CEO for his or her contribution.
•Send invitations from the CEO inviting senior management to attend a special briefing for top executives.
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