Re-Aligning Digitalfor the responsiveand participatory museumKajsa Hartig, Keynote, CIMUSET/ICOMMilano, Italy, July 5, 2016

Photo: Mats Landin, Nordic museum.

The Nordic MuseumNordiska museet

Photo: Christopher Brown, Flickr, CC-BY

COOPER HEWITT

BUZZWORDSStorytellingAudience engagementCo-creationParticipation…

Photo: Georgie Pauwels, Flickr, CC-BY

The visitor at the center of the museum experience

1. Audience insight2. Project methods3. Digital collections – our

perhaps most valuable digital assets?

4. Omni-cannel experiences5. Defining participation

Image by www.estimote.com

Audience insight

DMA Friends – Dallas Museum of Art

From silos to…

Project methods

Museumexperience

Waterfall?Agile?Lean?Scrum?

Content

PhD Thesis Tweet

Digital collections

NEW YORK PUBLIC LIBRARY

CLEVELAND MUSEUM OF ART

The participatory, immersive, multisensory, omni-channel museum experience

”Part game, part show, part spy thriller, part big band concert, part night out”

Participation

The museum:• Creates multi-directional

content experiences. • Serves as a “platform” that

connects different users who act as content creators, distributors, consumers, critics, and collaborators

The museum:• Designs experiences that

invite ongoing audience participation sustainably

• Offer every visitor a legitimate way to contribute to the institution, share things of interest, connect with other people, and feel like an engaged and respected participant.

Participatory space in the museum

http://www.rmg.co.uk/see-do/we-recommend/attractions/rethink

From digital……to post-digital

Some challenges:1. Digital transformation on the agenda

at the management level2. Merge digital with existing museum

practices3. Prioritizing new work practices4. Mapping the transformation (what is

the next step?)

Thank you!

Kajsa HartigNew Media DepartmentNordiska museet / Nordic museum@kajsahartig