S
strategic reputationdevelopment...
strategic reputation development
public figures and companies often need to develop and enhance
their public perception...this is kf!g’s specialty.
• originating fresh marketing and promotional concepts
• creating imaginative and compelling story line development.
• arranging significant speaking engagements
• matching perfect partnership opportunities
• delivering high impact media
sustainable brand activation...
result driven brand recognition
we bring spirit to the brand’s ethos and enhance it’s culture by
generating unique cost efficient campaigns that create a “why
for the buy”, that results in brand loyalty and impacts revenue
growth.
customer acquisition programs through:
• master brand positioning
• cross promotions
• branded entertainment
• event marketing and major media placements
reputation development brand communications
launchescustomer acquisition
media relationscommunity connections
unique events strategic partnerships
creative promotions
product placement
Representative client projects and media placements.
kf!g’s strength is in our group’s “skill sets” and diversity. we bring years of ex-
perience as brand builders, communicators, marketing program developers,
media relations experts, content producers and graphic designers. we live by the
creed of “know how”
we “know how” to:
• ask the right questions
• build a brand’s reputation
• convey a brand through visual messaging
• create innovative programs for all platforms
• increase your reputation and revenue..
we “know how” to getthe job done!
our steps to your success
1. assessmentkf!g checks your marketing and public relations temperature
2. strategykf!g works with you to chart your pathway to success
3. creativekf!g develops campaigns that compel the public and press to climb aboard
4. Implementationkf!g initiates your plan and adjusts for the unexpected
5. resultskf!g analyzes success in achieving your goals
case studies the following demonstrates the breadth of kf!g’s work with start ups, established corporations and foundations.
• Groasis Waterboxx• Heidi Roizen• Silicon Valley Space Center• Naveen Jain/Moon Express• Isha Foundation• BioArts• Deep Flight Aviator/Autodesk• Ex’pression College for New Media• Vidal Sassoon Corporation• International Art Expo/Levi’s/eBay/Youth Arts • Chabot Space and Science Center
Groasis Waterboxx: Program
Referred by the International Trade Director for the Netherlands,
kf!g was asked to create a market for a Dutch green planting invention,
the Groasis Waterboxx.
Once retained by inventor Peter Hoff, kf!g’s mission was to create
additional international recognition in the United States through
product launches in three different categories.
Our task was to create large scale programs in: Government for
Reforestation, Agriculture for Planting and Education for Ecology,
From these programs we generated articles and produced
partnerships to create brand awareness and customer acquisition.
Groasis: Government:
kf!g kicked off our year-long project at the California Green
Summit with Governor Schwarzenegger. We established programs
with the National Parks, Bureau of Land Management, Wildlands
Conservancy, City of Sonoma and City of Palm Springs
kf!g designed kiosk at National Parks
Groasis: Agriculture:
kf!g chose Napa’s Robert MondaviWinery, Sonoma’s
BucklinWinery,The Sonoma Ecology Center, Robert Mon-
davi Institute and UC Davis (the premiere agriculture university
in the United States) for high visiability planting projects which
would appeal to the international press.
Governor Schwarzenegger meets inventor, Pieter Hoff
Peter Hoff with Margrit Mondaviand Senior Viticulturist , Daniel Boesch
Waterboxxes planted next to existingvineyard on Napa’s premier valley land
Groasis: Education kf!g created a Waterboxx science teaching program which was taught
at the Palm Springs and Sonoma Unified School Districts prior
to planting. These programs are now being taught around the globe.
Groasis: Media
These programs resulted in incredible media placements including
Popular Science, Scientific America, Los Angeles Times, The
Washington Post, etc. The Waterboxx was chosen by Popular Science
as the winner of the annual Innovation Award beating out the iPad
and the electric Porsche.
Groasis: Partnerships kf!g established business introduction
for partnerships and distribution.
Result: Multi-millions of global impressionsMiddle School students head off to plant Waterboxxes
Middle students pose in the desert after the reforestation project
Heidi Roizen: Program
Recommended by an advertising agency to Heidi Roizen,“One of Silicon Valley’s Most Powerful Women” (Forbes Magazine), kf!g was retained to launch her new CD called “Skinny Songs.” Heidi, provided a wealth of material for kf!g. An acclaimedserial entrepreneur, corporate executive, venture capitalistand faculty member of Stanford University, she is famous for her intuitive understanding of market opportunities.While a student at Stanford in the late 80s she foundedT/Maker, which developed the popular image content software ClickArt™.
After selling her company in 1986, Heidi became Vice-Presidentof World Wide Developer Relations for Apple Computer. Later she served as the Managing Director of Mobius Venture Capital,a technology venture fund with $2 billion under management. She is currently a Venture Partner of the prestigious venture capital firm, Draper, Fisher and Jurvetson(DFJ). In addition she serves on numerousBoards including TIVO.
Besides all of these accomplishments, she loved music. Wanting to lose weight she searched for music to get her“pumped”for exercising. Unable to find this type of music, she decided to develop her own lyrics and tempos to inspire women to have fun exercising. She later produceda CD in Nashville and hired kf!g to launch it.
Neil Cavuto, Fox Business
kf!g developed a strategic program which addressed women, weight loss and the business media. It was our story telling of Heidi’s incredible talent and vision and ultimate weight loss through exercising to her own music, which resulted in high profile interviews from Kara Swisher’s All Things Digital to Fox Business with Neil Cavuto, Martha Stewart to Oprah Magazine, Bloomberg to the New York Times toCNN Health International…kf!g maximized every media opportunity.
Result: Millions of globalimpression
Martha Stewart and Heidi Roizen
kf!g’s Ed Fogelman, NASA Astronaut Yvonne Cagle & Dr. Sean Casey
Result: Millions of global impressions
Silicon Valley Space Center: Program
When the Silicon Valley Space Center (SVSC) organized a
Space Hacker Workshop with Citizen’s in Science, kf!g worked
directly with XCOR, Made In Space, Citizen In Space, SETI,
Infinity Aerospace, along with researchers from the University
of Texas and the University of Central Florida. kf!g organized a
media campaign which achieved wide coverage through articles
appearing in Wired Magazine, Space.com, Scientific American,
Palo Alto News and The San Jose Mercury News.
Later , when SVSC co-sponsored a suborbital conference with
CASIS, we worked with Zero Gravity Solutions Inc., Infinity
Aerospace, Blue Origin, Space X, Tech Shop, XCOR, New
Space Global, Made in Space and Possum to have a successful
event. NBC’s Tech Now, Bloomberg/ Business Week, Bay Area
News Group, Silicon Valley.com, Wall Street Journal and Virgin
Galactic News covered it.
CASIS CEO, Col. Gregory Johnson, kf!g’s Michele Kelly & Ed Fogelman
Naveen Jain: Program
Recommended by several colleagues, kf!g was retained by the
Chief Marketing Officer of Intelius, Susan Koehler and founder
Naveen Jain to represent him and heighten public awareness
of his many interests: CEO and Founder of Intelius,
Chairman of Moon Express, X Prize, Co-Chairman of
Global Development and Education Trustee of Singularity
University and sponsor of Kairos Society and iCareweCare .
kf!g overall message would be that Naveen was an
Entrepreneur, Visionary and Philanthropist.
Naveen Jain: Entrepreneur
kf!g has worked to increase public and corporate awareness
of Naveen by placing him as a speaker and working with
conferences like the Aspen Brain Forum, the Pivot Conference,
SV Forum, the Economist Ideas Conference and Global Entrepreneur
Week. In addition, kf!g arranged bi-monthly salons for celebrated
Founders and CEOs to meet Naveen in a casual environment to share
ideas and create new ones. All along, kf!g had been positioning
Naveen Jain as a leading Entrepreneur and Innovator.
After kf!g’s introduction, Naveen Jainhelps Goldie Hawn with her ChildrenEducation Initiative .
Naveen Jain: Philanthropist-Singularity University, X Prize and iCareweCare.
Naveen Jain's many philanthropic interests needed to be acknow-
ledged. For this to occur, kf!g created unique campaigns around
each organization.
We promoted Naveen's appointment as a Trustee of Singularity Uni-
versity and his awarding 2 scholarships to leading African women
for SU's graduate students program. As X Prize Co-Chair of Global
Development and Education, he spearheaded many ventures
to find solutions to agriculture, poverty, health and clean water.
We continued to work on major launches in these areas. After sponsor-
ing iCareweCare, a student run social network, he had kf!g create a
media launch which we held at the Disney Museum in San Francisco.
Together with conferences and speaking engagements, we have
communicated his philanthropic efforts from Silicon Valley to
Mumbai .
Result: Over 1B global impressions for all programs
Naveen Jain: Visionary- Moon Express
kf!g positioned Naveen Jain, Chairman of Moon Express
(ME) , a Lunar Lander system/company, as a leading
contender for the $30M Google Lunar X PRIZE. To cre-
ate massive media attention, we planned a spectacular
flight test event to occur on the same day when the final
U.S. Space Shuttle "Atlantis" landed. We crafted
story ideas to romance the subject of moon exploration...
the historic end of one era and the beginning of another
in commercial space exploration... the merits of mining
the moon for much needed resources, etc.
Through innovative story telling, an overwhelming num-
ber of press attended the Moon Express product launch,
which resulted in a front page story in the NewYorkTimes,
as well as being featured in Bloomberg,TheWall Street
Journal, CNET, BBC, Forbes, NBC, Los AngelesTimes,
Fox, among others.
Cameras and reporters jostled at Moon Express launch to interview Naveen Jain
Isha Foundation: Celebrity Outreach
To create the public and media attention necessary to
launch a campaign, for some clients celebrity endorsements
are advantageous. For this reason, kf!g produced three celeb-
rity hosted dinners for Sadhguru featuring some of the most
influential people in the entertainment community... Anjelica
Huston, Oliver Stone, Anil Kapur, Lauren Hutton, Amy Smart,
Jacqueline Bisset, Lisa Edelstein, Minnie Driver, Robert Chart-
house, Bradley Cooper, Rumer Willis, etc.
Isha Foundation: Program
Recommended by Heidi Roizen, kf!g was retained
by India’s prestigious Isha Foundation and it’s spiritual
founder, Sadhguru. It was our objective to heighten global
awareness of their respected work in the environment,
education, humanitarian efforts and Sadhguru’s thought and
spiritual leader accomplishments. A several tiered media plan
was then created, agreed upon and implemented.
Sadhguru with Anil Kapur& Rumer Willis
Anjelica Hustonwith Mikey
Mikey with Oliver Stone
Sadhguru with Minnie Driver Danny and Jack Huston with Sadhguru
Sadhguru speaking at Davos
Mikey with Rosario Dawson
Isha Foundation: Corporate Outreach
Launching Isha Foundation’s online program, kf!g chose
Google as the right place to be. Contacting Eric Schmidt,
CEO of Google, a meeting was arranged for Sadhguru to meet
with 13 executive vice presidents representing Google efforts
in education and environmental programs around the world.
This resulted in Google’s first ever launch of an online spiritual
program.
Ed Begley,Jr. and Ed Fogelman at Global Green
Meeting with Google SVPs for India HumanitarianDevelopment, Cheryl Simone, Sadhguru and Mikey
Isha Foundation: Environmental Outreach
Introducing Sadhguru to Ed Begley, Jr. (“Mr. Green”) and Matt Peterson of
Global Green was just the beginning of establishing him as a leader in
reforestation. This culminated with Sadhguru speaking at TED India and
winning the Indira Ghandi Award for planting over 14 million trees.
kf!g created press from the London Times to the NewYorkTimes.
Isha Foundation: Media Outreach
Arranging opportunities for a weekly Blog on the Huffington Post, speaking engagements across the country at spiritual organizations, articles in the
Los AngelesTimes, IndiaTimes and more.
Multi-millions of global impressions
Arianna Huffington
Bio Arts International: Program
kf!g was retained to launch Bio Arts International, the first
commercial dog cloning company in the world.
Beginning with the first auction, kf!g was retained to create
a media strategy for the “Best Friends Again” auction of 5 dog
cloning slots. As this was the first auction for cloning, kf!g
de-
veloped a unique program for global coverage. We promoted
the technology and the founder of Bio Arts before the auction.
Trakr, days later, discovered the last survivor under 30 feet of
rubble. For his accomplishments,Trakr was named one of history’s most
heroic animals.
Bio Arts International and the Golden Clone Giveaway had a landslide of
press from CNN International to the BBC, Herald Tribune to the NewYork
Times and People Magazine. Through kf!g's innovation, again we made history
for our client.
Next, we alerted the public to the opportunity to clone one’s dog
for at least $150,000 and announced the auction date. By the time
the auction took place, press coverage caused all cloning slots to sell.
We then developed a new promotion to prolong the press frenzy.
Touched by the number of letters from dog owners who did James Symington and Trakr at Twin Towers not have the financial means to participate, kf!g developed a
once-in-a-lifetime "Golden Clone Giveaway.” This contest offered
one additional dog cloning slot to the person who wrote the
most “clone worthy” essay, explaining why their dog deserved
to be cloned. Although many of the entries were noteworthy,
it was Trakr who stole the judge's hearts and won the contest.
Trakr, a German Shepherd police dog, along with Canadian
police officer James Symington, rushed to the scene of the 9/11
attacks on the day the Twin Towers collapsed.
Result: Globally over one billion impressions
Trakr and cloned pups
Besides the inside spread this also ran on the cover of People Magazine
Deep Flight Aviator/Autodesk: Program
kf!g was retained by Autodesk and Deep Flight Aviator
to launch the first two-person submarine.
Product Launchkf!g created compelling story lines, a unique event and a visually
creative product launch which resulted in spectacular international
media coverage.
kf!g posed that, in the future, will we fly by air or by sea? We suggest-
ed that this submarine could be the next green mode of transporta-
tion as it burns clean and that this may be the “sports car” of the open
seas.We conveyed to the marine scientific community that the Aviator’s
unique design will enable economical, long-range search and
survey work for ocean science and exploration.
kf!g staged the event at a San Francisco pier with the Golden
Gate Bridge as a backdrop. Press from DiscoveryTV to FujiTV, from
National Geographic to the London Times, BBC to ABC's Good Morning
America covered the event. kf!g created solid media “whys for
the buys” in story telling and event production, leaving the press want-
ing more!
Result:Close to one billion global impressions
As the first two-person submarine to fly like a jet underwater, kf!g
developed story lines around new modes of transportation, ecology,
technology and science. All of these stories were developed to at-
tract the press to this JulesVerne like vessel that could dive 1,500 feet,
reach speeds of up to eight knots and barrel-roll with the grace of a
dolphin. Even our invitation to the event was the drawing of the
Deep Flight Aviator, doodled on a napkin by legendary sub-
mersible craft engineer and inventor, Graham Hawkes.
Press fights for interviews
Sub lowers into San Francisco Bay
Motion GraphicDesign: Developed and became Member of the Advisory Board. kf!g created guest lecturer programs
with CEOs and COOs of top design firms. Created Ex’pression
partnership with the NFL’s Oakland Raiders cheerleaders to
animate the “Raiderettes” through the Vicon 8 program which
Elevated press and industry interest and drove student enroll-
ment.. Over a three-year period, we helped grow Ex’pression from
zero to a full capacity of 600 new students a year.
Covered by New York and Los Angeles Times, San Fran-
cisco Chronicle, BBC, ABC, Keyboard, Animation Magazine
Wired, CNET and more…
Result:Multi-millions of global impressions
Michele Branch
Train
Train
Vicon 8 Raiderettes Jon Bon Jovi
Ex’pression Center for New Media: Program(now Ex’pression College for Digital Arts)
Ex’pression hired kf!g to create a strategic reputation
development plan to acquire students, attract qualified
teachers and guest lecturers. As the Ex’pression Center
offered degrees in Sound Arts, Animation & Visual Effects,
and Motion Graphic Design, we crafted campaigns under
each degree to establish industry recognition and student
enrollment. Examples of some programs are below:
Sound Arts: We facilitated a series of student-produced con-
certs partnering with radio stations for listener apprecia-
tion. Offering a student-operated, state-of-the-art sound
facility for live concerts, participating artists included Jon
Bon Jovi,Train,The Call, Michelle Branch, Chicago, Kid
Rock and Uncle Kracker. kf!g arranged for each performer
to be interviewed by television and print. This then
increased student interest resulting in enrollment..
Animation&VisualEffects: Established guest lecturer
programs with Pixar, ILM, and LucasFilm to speak at the
school. Eventually, some of them became guest teachers.
This also opened a doorway for student placement at top
studios, driving industry interest and student enrollment.
Mikey and Bill Champlin (Chicago)
We created artwork and content for the NationalBlonde Day website. To “Stand Up to Blonde Oppres-sion,” we had Vidal Sassoon Salons take people blondethat day, for free. We then established partnershipsto promote national platforms and increase visibilityin 12 major markets. We initiated a media campaign,which resulted in significant international media.Theresult… kf!g increased business for theVidal SassoonSalons by 11% over a three-month campaign. Ourcampaign was highly successful and we did arepeat performance with MGM for Legally Blonde 2.
Result:Over 21 years representing Sassoon...BILLIONS!
Vidal Sassoon: Program
Hair is basically brown, black, red, blonde, long, or short.
For Vidal Sassoon to continue to be in the forefront of the
public demand, kf!g created strategic marketing and
customer acquisition campaigns. For twenty years we
developed innovative programs that drove business.
In addition, during this body of work, kf!g served as
consultants to theVidal Sassoon management team on
two revisions of the corporate identity and the reposition-
ing and design of the new product line.
How did we maintain a twenty-year client? By creating
hundreds of successful programs for VS that drove
customer acquisition from the first "ambush make-over" to
the first celebrity stories of “getting ready for the Oscars.”
The following is an example of one program:
The Vidal Sassoon brand was stagnating and losing
its luster. Our job was to refresh the brand as part of
the “Now Generation.” To that end we approached MGM
to secure a partnership for their launch of Legally Blonde.
In keeping with the playfulness of the movie, we worked
with MGM to establish “National Blonde Day” to coin-
cide with their launch date.
Vidal Sassoon and major media
International Art Expo/Levi’s/ eBay/Youth Arts:Program
kf!g was retained to launch International Art Expo (IAE), the larg-
est art exhibit in the world, in San Francisco rather than in New
York. To establish this new venue, we created a multi-channel
marketing program.
Product LaunchTo maximize press exposure, create community credibility,
generate customer acquisition and media for the show,
kf!g arranged for Levi’s and eBay to partner with IAE to raise
money for the national charity, Youth Arts. We proposed to our
partners that we would have famous artists from around the
world paint Levi’s jean jackets, that during the show, would be
auctioned off on eBay to raise money for Youth Arts. To market
this, we created the FIRST "live auction" on eBay working with
eBay staff and over 100 international artist painted Levi’s jackets.
kf!g staff created each auction page and worked with eBay to
implement the "live auction" as eBay had never done this before.
For story telling, kf!g targeted art, technology, fashion and
lifestyle sections of print and TV, but we wanted more.
It was then that we approached Levi’s to do an exhibit of the jackets prior
to the Expo so that the public would have a chance to view them. As a
win-win for IAE,Youth Arts, Levi’s, eBay and the artists, the jackets were
displayed in the windows of Levi’s flagship store on Union Square in San
Francisco.
We arranged for 10 of the artists to teach art in different schools around
San Francisco. This also created a tremendous amount of press and drove
audience attendance.
On the day IAE opened, kf!g had press arrive to paint with children, pho-
tograph the exhibit, interview artists, etc. The program and auction were
such a major success, Levi’s asked if they could have the exhibit at their
corporate headquarters. The following year Levi’s launched their own
jacket painting contest and eBay incorporated "live auctions" into their prod-
uct service. So once again… kf!g’s innovations made history.
Result:Multi-millions of global impressions
artjeanjacketbyPeterMax
Levi’sStoredisplay
A new tagline was developed,“Your Place in the Universe” and applied
to advertising and membership campaigns, collateral and mer-
chandising. We also directed the launch for the facility, media
publicity and communications efforts.
Result:Multi-millions of global impressions
Chabot Space & Science Center: Program
Branding: kf!g was retainted to establish the brand identity,
marketing strategy, media outreach and customer
acquisition for the Chabot Space & Science Center, a
newly constructed $85 million-dollar “state of the art” science
education center in the San Francisco Bay Area.
Product Launch:Our team created the marketing and communications
strategy for media, customer and corporate sponsor-
ship acquisition.Work focused on renaming the organi-
zation, creating local, regional and national awareness
through media outreach and building connections to K-12
education programs.
ed“I see myself as a pioneer of possibilitiesfor clients to establish their brands.”
cheryl“Today, if we do it right,we can be a part of thebigger solution.”
so, who are we? a great team! mikey
"The convergence oftechnology, entertainment
and media has madethis a time where the creativeperson becomes a commu-nication factory of endlessopportunities.”
nici"Making a living isn’tenough ... making thingshappen is what it's all about”
Michele(Mikey) Kelly – Chief Creative Officer
As Mikey came from generations of San Francisco perform-
ers and writers (founding members of the Opera, Symphony,
and early motion picture industry), she learned at an early age
how to communicate a concept to an audience. This led to
her writing career as a columnist for SF Magazine, founder of
Theater Magazine and Co-founder of the Nob Hill Gazette. In
television, she was the first woman executive hired by ABC,
and became a reputation development expert for ABC, CBS,
NBC and KCBS. Her years of experience has made her the
only non publisher/editor to serve on planning committee
of New York’s prestigious media charity, the Kelly Gang serving
With Ed Kelly American Express Publishing, Katie Smith EVP
Hearst and others.
As Chief Creative Officer for kf!g, her innovative customer and
media acquisition programs have resulted not only in many
awards but many, many firsts. She created the first "live auction"
with eBay, first internet Oscar promotion, first fashion product
placement for the Oscars, Emmys and MTV Awards, first make-
overs for television such as ambush, mother- daughter, first
digital animation of NFL cheerleaders for live game simulcast,
first commercial lunar lander exhibition simulcast and first
augmented reality shopping experience for Federated Stores.
Mikey received her BA from Mills College, previously study-
ing at UC Berkeley and the Royal Academy of Dramatic Arts
(RADA) in London.
Ed Fogelman – Chief Executive Officer
Ed brings to kf!g 30 years of international business, financial and
marketing communications experience. His unique understanding
on reputation development and visual impact makes him in-
valuable to every campaign.
Prior to co-founding kf!g, Ed spent twenty years as both Senior
Vice President and Chief Financial Officer of Landor Associ-
ates. While there, he grew the company from 40 people into the
largest and most prestigious international brand design firm.
Ed developed worldwide recognition and increased geographical
market share. He originated all global strategic financial planning,
while opening and operating offices in Europe, Mexico, South
America and the Far East.
After initiating the sale of Landor Associates to Young & Rubicam,
Ed launched his management consulting company which provided
strategic operational services to corporate leaders in graphic design,
motion graphics, entertainment and retail. This included evaluation
and development of marketing objectives, corporate identity,
business proposals and pitch decks as well as creating master
brand programs. Ed’s international expertise gives him the
ability to take a company where they want to go. This adds a
global business perspective to kf!g’s services.
Ed earned his BA from the University of Colorado and holds a
California CPA license.
Cheryl Harrison – Brand and Project Executive
Cheryl catapults kf!g’s branding with her many years of
design, marketing communications and creative strategy
experience. She has launched hundreds of integrated
cross-channel campaigns, ranging from brand identity
and standards, retail and environmental design, direct
marketing, print collateral, interactive media and web-
sites, retail merchandising, training programs, signage and
packaging. Prior to joining kf!g she founded Harrison
Design Group and served as a partner-director in Frank
Harrison Perez, Creative Capital Resources (non-profit arts
management and marketing).
As a brand consultant and advisor to Nokia’s innovation
unit, Cheryl established relationships with companies on
the leading edge of interactive new media and emerging
technologies. Throughout her dynamic career, she served
on executive boards of various non-profit and community
organizations and is aTrustee of UC Davis. Awards she has
received include San Francisco’sWoman Entrepreneur and
the UC Davis Award For Distinction and Alumni Service .
Cheryl earned her degrees from UC Davis in applied be-
havioral sciences and environmental design.
Nicole Kelly– Account Director
As an Account Director, Nici contributes to the conceptionimplementation of innovative marketing ideas, promotional
media campaigns and event production. Her 12 years in the
communication industry has made her proven track record an
asset to the kf!g team.
Nici worked for SOMA Magazine as a writer, account execu-
tive and director of promotions. At SOMA, she developed her
fundraising and promotional skills, executing many successful
partnerships and sponsor events. Later, as an account executive
for KKHI, she wrote and produced radio advertisements.With
her husband,Vernon Glenn, KPIX(CBS) Sports Anchor, she has
also co-produced corporate videos.
Nici brings to kf!g her strong creative writing, promotional skills
and event production experiences. Her background in radio
copy, video production, events and her experience as a magazine
journalist, allows her to have the ability to write clear and compelling
copy under pressure in any circumstance.
BusinessAbout RecordsAgilaireAmerican Society of Media PhotographerArco MarineBay DeltaBank of AmericaBooz Allen HamiltonBrobeckCoblentz Cahen McCabe & BreyerColonna Farrell DesignEnviro-SureErnst & YoungFremont GroupGershoni DesignGoogle UniversityGRFX NovicomHuman Factors Inc.JAMS/EndisputeLandor Associates
Technology/Biotech/Education
AutodeskBestFriendsAgain.comBio Arts InternationalCenter for Advancement of Science and Technology (under NASA)Coherent LaserChabot Space & Science CenterDeep Flight AviatorE-fax Communications, Inc.Ex’pression College for Digital ArtsEastman Kodak, EPS DivisionIsha FoundationImtech International, Inc.Kary Mullis/Nobel LaureateLaserscopeMarketel International Inc.Moon ExpressMcKessonNokiaREVLSilicon Valley Space CenterSmartNow.comSouthwall Technologies (Heat Mirror)StargeneSun MicrosystemsTangent ComputerVicon 8The Webby’s
Marsh & McLennan (Johnson &
Higgins)Morton Beebe & AssociatesNational Insurance GroupPacific UnionPillsbury Madison & SutroPorter NovelliPrimo Angeli DesignRabobankScreenwriters Guild of AmericaSilicon Valley BankSedway & AssociatesSotheby International RealtySpecial OlympicsSun WorldTEDxMarinVenture OneWolff Olins Communications
Green Tech & Sustainability
The Groasis WaterboxxBureau of Land ManagementCalifornia Under Secretary of StateEcoTalkEnvironmental Protection AgencySonoma Ecology CenterCittaslowWildlands ConservancyDepartment of the InteriorGroasis WaterboxxNational Park ServiceOffice of the InteriorPalm Springs Sustainability CommissionProject GreenhandsRobert Mondavi InstituteRobert Mondavi WinerySierra ClubTrust for Public LandUniversity of California DavisU.S. National Park Service
Hospitality
Bass LTDCrowne Plaza HotelsCompadresDiamond H RanchHilton HotelsFairmont HotelsHeavenlyValley Ski ResortHuntington HotelInter•Continental HotelsMark Hopkins HotelMcDonaldsOmni HotelsSaga FoodsVirgin AmericaWestin Hotels
Entertainment
Ray HarryhausenTwentieth Century FoxMGMChicagoParamountJon Bon JoviLondon Fashion WeekMaverick RecordsNew York Fashion WeekAbout RecordsTrainUncle KrackerAnjelica HustonHarlequin BooksJack DouglasOscarsMTV Awards
Community and Social Responsibility
American Cancer AssociationAmerican Heart AssociationArtist in PrintAmerican Institute of Graphic ArtsCalifornia Department of Health ServicesCalifornia State Bar AssociationCity ArtsBART (Bay Area Rapid Transit)EcoTalkForum for Women EntrepreneursGorbachev FoundationLeukemia FoundationMake A Wish FoundationMuseum of Performance and DesignNational Endowment for the ArtsOakland BalletOakland SymphonyPalm Springs Unified School Dist.Performing Arts Library & MuseumPracticing Law InstitutePresidio Performing Arts FoundationPresidio DanceTheatreProfessional & Businesswomen’s Conference (PBWC)
Ronald McDonald HouseSan Francisco BalletSan Francisco Business Arts CouncilSan Francisco Convention and Visitors BureauSan Francisco Girls ChorusSan Francisco International Arts FestivalSan Francisco OperaSan Francisco Unified School District (SFUSD)Screenwriter International ExpoSonoma Unified School Dist.Special OlympicsSt. Mary’s College (Center for Fiduciary Capitalism)State of the World ForumSusan G. Komen Breast Cancer FoundationTEDx - Marin ConferenceThe Honorable Mayor Willie BrownThe Trust for Public LandTri-Valley Business CouncilUniversity of California, Berkeley (UCB)University of California, San Francisco (UCSF)US Olympic CommitteeYouth Arts Programs / Youth Arts FestivalZeum
what they say about us.... “When Peter Laanen recommended Mikey and Ed to launch the Groasis Waterboxx, it wasthe best tip I ever received. They did more thanagreed upon, always looking out for my bestinterests. We have had millions of media place-ment around the world and they have createdpartnerships with everyone we needed for theright kind of exposure… from the National Park Service to the Bureau of Land Management toRobert Mondavi Winery and UC Davis.”
– PIETER HOFF, INVENTOR GROASIS WATERBOXX
“No one delivers press like kf!g! We were so impressed with the coverage for Moon Express, reaching close to 300mm. If you want press, Icannot recommend kfg highly enough”
- SUSAN KOEHLER, CHIEF MARKETING OFFICER
INTELIUS
– HEIDI ROIZEN, BOARD MEMBER, Managing Partner DFJ,
TIVO, DMG, Stanford Professor of Entrepreneurship
“Mikey and Ed are as energetic and creative asthey come. When Ex’pression College was looking for media exposure the decision was quickly made to hire kf!g. And boy, did we getarticles and interviews in the best papers,magazines, radio and TV. Michele achievedgreat coverage on our concerts with artists likeJon Bon Jovi , Tori Amos, The Call, Train andmore. I have since recommended her firmseveral times and have never been disappointed.I love kf!g.”
– PETER LAANEN, CEO EX’PRESSION COLLEGE,INTERNATIONAL TRADE DIRECTOR FOR
NETHERLANDS BUSINESS
“Mikey has been doing public relations forme and is superlative. She is aggressive as a person in this role needs to be, yet is never over the line, always proactive, always positive. She looks out for me and goes beyond the call of duty in making sure I am well prepared for every situation that arises. She is also a personal pleasure to work with.”
HM
“We have had press from Paraguay to France,China to Iraq. kf!g is so creative and thorough,they do an amazing job. Never resting on theirlaurels plus they are fun to work with.”
– LOU HAWTHORNE, OWNER BIOARTSINTERNA TIONAL
“I have worked with Kelly Fogelman for over twenty "I hired Michele Kelly when I opened my Salon inyears. So I have witnessed first hand their creativity,dedication and performance. I cannot say enoughabout them. They increased my business imeasur-
San Francisco. I watched over twenty years as her firmgrew due to her ability to create unique campaigns, partner-ships, and consistently delivered significant national and
.ably.”
– PHILLIP ROGERS, CEO VIDAL SASSOON
international media for our company and others .I cannot recommend her and her company highly enough.”
- VIDAL SASSOON
“I worked with kelly fogelman for six years. Theyare innovative, have great follow through andare very professional. I enjoyed working withthem and their creative team.”
– SANDOR STANGL, WEST COAST REGIONAL
VICE PRESIDENT BASS LTD
who is kf!g?we are not the ordinarywe are the extraordinaryWe take what we do personally. Your success is ours. We not
only make the most of every opportunity, but we get our fulfillment
out of creating imaginative new concepts that make your target
market and the media sit up and take notice.
Kelly Fogelman Group 415-388-8009 (w)
Ed Fogelman- [email protected] 415-328-3969 (m)Mikey Kelly- [email protected] 415-328-3966 (m)
www.kfgroup.net
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