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Marketing Matters - Kantar€¦ · The three qualities Successful brands are meaningful, different, and salient. Each of these three elements comes with its own theory and history.
GROWING BRANDS BY UNDERSTANDING WHAT CHINESE … · Note: Data was drawn from mainland China, excluding Hong Kong, Macau and Taiwan. Sources: Kantar Worldpanel; Bain & Company analysis
Global reflections...Local brands already command over 60% market share of packaged goods – and they are winning year on year 36.2 35.8 35.5 63.8 64.2 64.6 2015 2016 2017
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