3 Copyright © 2009 Juniper Networks, Inc. www.juniper.net
Users The Network
Becomes a Key Enabler or Barrier
Mobile
Home
Branch
Campus
Cloud
Hosted
Ad-Hoc
Chosen
Applications
Corp IT
Ubiquitous Mobile Access
Is Now a Business Imperative
MOBILE CLOUD CONTENT
CLOUD MOBILE CONTENT
4 Copyright © 2009 Juniper Networks, Inc. www.juniper.net 4
ВИНОВНИКИ РОСТА И НЕПРЕДСКАЗУЕМОСТИ ТРАФИКА
Apple отгрузил 35 миллионов iPhones в
Q1 2012
Google регистрирует 700,000 Andriod
устройств каждый день
5 Copyright © 2009 Juniper Networks, Inc. www.juniper.net
CONNECTED CULTURE DRIVES EXPONENTIAL GROWTH
+27% 2008-2020
CAGR
WWW is born
Digital decade
+32%
Video
17x Growth 2008-2020
180,000
160,000
140,000
120,000
100,000
80,000
60,000
40,000
20,000
1990 2021 2017 2014 2011 2008 2005 2002 1999 1996 1993
Source: Juniper, Cisco, MINTS
Worldwide internet traffic, 1990-2020 PB/month
Forecast Model
+20%
Non-video
# of Connections
Over
Video & Content
60%
Of broadband traffic will be streaming
video and audio by 2015
6 Copyright © 2009 Juniper Networks, Inc. www.juniper.net
2000 2001 2013 2012 2011 2010 2009 2008 2007 2006 2005 2004 2003 2002
Co
nte
nt / B
and
wid
th D
em
an
d
RICH CONTENT DRIVING NEW NETWORK DEMANDS
Online aggregators and
content everywhere offers
driving network demands…
Over
Video & Content
60%
Of broadband traffic will be streaming
video and audio by 2015
7 Copyright © 2009 Juniper Networks, Inc. www.juniper.net
The Content Delivery
Opportunity
2013
THE CONTENT DELIVERY MARKET
World Wide CDN
$3.5B in 2013
Europe 17%
Middle East and Africa <1%
$3.5B
About the Market
Growing market
Getting competitive lower entry barrier
Pure players Akamai, Limelight, Edgecast…
New entrants Intl telcos and NSPs
New interests BW optimization, advert, etc…
CDN Market: WW Revenue 2008-2013
$0
$500
$1 000
$1 500
$2 000
$2 500
$3 000
$3 500
$4 000
2008 2009 2010 2011 2012 2013
© Frost & Sullivan 2009 – European Content Delivery Networks
$M
World Wide
Europe
9 Copyright © 2009 Juniper Networks, Inc. www.juniper.net
CDN DEPLOYMENT MODELS
Akamai: OTT network focused on Global Edge deployment CDNetworks: Large global metro focused network
Limelight Networks: OTT network Global megaPOPs Level 3: Back bone based
10 Copyright © 2009 Juniper Networks, Inc. www.juniper.net
10
Content delivery disconnect
Content Provider CDN Provider Telco Consumer
QoS disconnect
Content delivery connect
Content Provider Telco CDN Enabled Consumer
End-to-End QoS
Why Network Operators enter this market
11 Copyright © 2009 Juniper Networks, Inc. www.juniper.net
A CONTENT DELIVERY SOLUTION GIVES OPERATORS AN OPPORTUNITY TO EXPAND THEIR ROLE IN THE OTT VIDEO VALUE CHAIN
Video Production
Indie producers, Endemol
etc.
Broadcasters, studios,
cable nets
Universal, Paramount, SKY
Online Distributor
iPlayer, Hulu, YouTube,
Amazon
Content Delivery Network
Akamai, Limelight
Service Provider
BT, Orange, DT
Device
PC, mobile phone, STB,
tablet
Video Production
Indie producers, Endemol
etc.
Broadcasters, studios,
cable nets
Universal, Paramount, SKY
Service Provider
BT, Orange, DT, Telefonica
Device
PC, mobile phone, STB,
tablet
Online Distributor
iPlayer, Hulu, YouTube,
Amazon
13 Copyright © 2009 Juniper Networks, Inc. www.juniper.net
JUNIPER MEDIA FLOW BACKGROUND
Origin: Technology acquired from Ankeena Networks – April 2010. Roughly three years in development.
Ankeena Founders: - Rajan Raghavan – RealChip, Xambala - Prabakar Sunderrajan – Exodus, Netscaler
Today: Ankeena integrated in Juniper as the ‘Content and Media Business Unit’
Juniper Media Flow:
Delivers media and rich content at a massive scale with smooth viewing experience (50,000 transactions per second, 40,000 sessions per server) – differentiated Smooth Streaming and Multi-tiered Caching
Purpose-built software appliance that runs on generic x86 servers and variety of storage devices (SATA/SAS/SSD/NFS).
Strategic Rationale for the Acquisition:
Web 2.0 content becoming larger and more rich, benefiting from acceleration and network awareness
Performance Density in software
SPs are designing CDNs to solve their video traffic explosion problems – improve economics and enhance experience of video delivery
Complimentary technology, mission and architecture
14 Copyright © 2009 Juniper Networks, Inc. www.juniper.net
MEDIA FLOW SOLUTION COMPONENTS
VXA Series
Media Flow Engines
VXA 1002 VXA 2010
VXA 1001 VXA 2002
• High-performance, carrier class Juniper appliances
• Purpose-built to optimize performance of Media Flow Controller
• Available in 1U and 2U (NEBS) platforms
Media Flow Controller
(Junos Content Encore)
• Intelligent, media-aware software appliance
• Hierarchical caching
• Assured Flow and SmoothFlow to ensure subscriber experience
• Multi-protocol, mixed media delivery
• Can be deployed on Juniper VXA Series or select x86 servers
Junos Ready Software
Media Flow Activate
(Junos Space Content
Director)
Junos Space
Application
• Element management system
• Provides centralized management for Media Flow Controllers
• Open XML interfaces to integrate with existing provisioning systems
15 Copyright © 2009 Juniper Networks, Inc. www.juniper.net
CONTENT DELIVERY AT THE NETWORK EDGE
Service Provider Network Subscribers
Origin Servers
OTT Content
Internet Core
Reduced Traffic and
Network Costs
Higher Quality of
Experience
MX Series
Access
Server Load
Balancer Content Delivery
Engine
Content Direct provides a future path of monetization for
service providers delivering content to end users
16 Copyright © 2009 Juniper Networks, Inc. www.juniper.net
MEDIA FLOW DEPLOYMENT FLEXIBILITY
Network Optimization
Content Delivery Infrastructure Multiscreen Content Delivery
Origin Acceleration
17 Copyright © 2009 Juniper Networks, Inc. www.juniper.net
VXA SERIES: HIGH PERFORMANCE MEDIA DELIVERY PLATFORMS
Purpose-built hardware appliances
Provide carrier-class reliability and availability features
On-board storage options
VXA1001
VXA1002
VXA2002
VXA2010
Throughput 1 Gbps 2 Gbps 4 Gbps 10 Gbps
Interfaces (1GbE/10GbE) 2 x 1GbE 4 x 1GbE 4 x 1GbE
4 x 1GbE 2 x 10GbE
RAM 4 GB 8 GB 36 GB 36 GB
Storage .5 TB 2 TB 2 TB 8 TB
Sessions 2,000 4,000 10,000 40,000
Router Integrated (MX blade) will also be available soon
18 Copyright © 2009 Juniper Networks, Inc. www.juniper.net
FOUNDATION OF MEDIA FLOW TECHNOLOGY
Juniper Appliance
Juniper Router Blade
Ju
no
s S
PA
CE
/ J
un
os
SD
K
Me
dia
Flo
w M
an
ger
Management, Control and Analytics
Plug-ins
Core Engine
Scheduler Multi-Tier Cache Network Stack
Origin Storage
HTTP
NFS
Clustering
Protocols HTTP RTSP RTMP
Cache Devices HDD RAM
Flash Memory
New Applications Media Flow Controller
RAM
SSD
SAS
SATA
NAS
Perf
orm
an
ce
Capacity
Tiered Cache Hierarchy
Built from the ground up, Media Flow is an innovative caching
and streaming building block for New Media CDNs
Standard x86
19 Copyright © 2009 Juniper Networks, Inc. www.juniper.net
HARDWARE: FLEXIBLE CONFIGURATION
2 x 1 GigE on
board
interfaces
Single OR Dual Quad
Core CPU
SAS, SATA HDD
OR
SSD Flash Drive
8 x 1 GigE Intel Pro
Interface
OR Dual 10 GigE
4 to 32 GB
RAM
Redundant
Hot Swap
Power Supply
20 Copyright © 2009 Juniper Networks, Inc. www.juniper.net
DELIVERY OPTIMIZED VXA2100 CONFIGURATION
VXA 2100 configuration called the H10 appliance (Exact configuration may
change)
72 GB RAM
Dual quad-core CPUs (Xeon @ 2.13Ghz)
2x10G fiber network connections with only one connection actually used
2x400G SSD drives
14-40x900G 10K RPM SAS drives
External storage SCSI interface
21 Copyright © 2009 Juniper Networks, Inc. www.juniper.net
Concurrent Sessions
SUPERIOR PERFORMANCE, LINEAR SCALABILITY
0
5 000
10 000
15 000
20 000
25 000
30 000
35 000
40 000
45 000
4 Cores 6 Cores 8 Cores
Media Flow
Squid
HDD Throughput (Mbps)
0
500
1000
1500
2000
2500
3000
3500
4000
4500
1 S
AT
A
2 S
AT
A
3 S
AT
A
4 S
AT
A
5 S
AT
A
6 S
AT
A
7 S
AT
A
8 S
AT
A
Media Flow
Squid
Requests per Second
0
10 000
20 000
30 000
40 000
50 000
60 000
4 Cores 6 Cores 8 Cores
Media Flow
Squid
Media Flow Controller Scales Linearly with
Processing and Memory Increases
Data based on real-world tests performed for
Tier 1 service provider
23 Copyright © 2009 Juniper Networks, Inc. www.juniper.net
СЕРВИСНАЯ КАРТА В МХ (APPLICATION SERVICES MULTI-SERVICE LINE CARD – AS-MLC)
Based on Juniper most
advanced high speed
ASIC’s enabling the
Modular-Carrier-Card to
provide up to 80Gbps
application throughput
to the MX backplane w/
advanced features
Modular Card Carrier
(MCC) 8TB of MLC NAND Flash per
MSC w/ on-board NAND
controller (future variants of
4TB, 2TB, & 0.5TB)
Modular
Storage
Card
(MSC)
OS & APPLICATIONS
• Runs JUNOS with Media Flow Controller 3.x I
• Supports advanced services such as Linear TV, VOD, FCC/RET
• Interoperable w/ PFE forwarding and sampling
• Native clustering and L4/L7 load balancing
PERFORMANCE
• 40Gbps streaming, 8TB NAND Flash per blade
• Up to 8 blades per MX960 or 320Gbps
HIGH AVAILABILITY
• Cluster-based software upgrade and failover
• NAND reliability monitoring & life management
HARDWARE
• NEBS compliant services blade supported on MX960, 480, 240
• Hot swappable x86 MXC and NAND MSC
• Intel Sandy-Bridge CPU and MLC NAND Flash
• 65K hours MTBF
NETWORK MANAGEMENT
• JUNOS CLI, XML, JWEB
• JUNSPACE
2 x Octal-core w/ 64GB RAM,
30- 40Gbps of streaming on
MFC (Future security apps
and MP-SDK apps)
Modular
Processing
Card
(MXC)
24 Copyright © 2009 Juniper Networks, Inc. www.juniper.net
REMOVABLE CARDS
MXC Characteristics
Dual 8core CPU 2.13GHz [Sandy-Bridge] 64GB RAM Field Upgrade-able DIMM 80Gbps usable I/O Hardware SSL Acceleration Runs Junos Content Encore Hot Swappable
MSC Characteristics
16x 512GB MLC NAND DIMM 6.4TB usable capacity 40Gbps usable I/O 25-30Gbps Disk Delivery BW Field Upgradeable Hot Swappable
25 Copyright © 2009 Juniper Networks, Inc. www.juniper.net
CARRIER CARD “VIRTUAL PLANE” CONCEPT
MCC Characteristics
Must have 1x MXC Card location is fixed
o MSC in Slot 0
o MXC in Slot 1
4x PCIe Gen2 x8 Lanes MXC 120Gbps fabric interface Based on 100GE PFE ASIC Coarse grain queuing High Speed Route Lookup Firewall Inline services L3 Services
MX Chassis
AS-MLC
Cent OS
KVM
VM VM
JCE Core
VM Junos Content
Encore
26 Copyright © 2009 Juniper Networks, Inc. www.juniper.net
CONFIGURING APPLICATION SERVICES MULTI-SERVICE LINE CARD
Fully Configured
MLC NAND
DIMMS
Intel Sand-Bridge
& Cave-Creek
Sand-Force
PCI-e
PCI-e
High Speed
WAN & Fabric
ASIC
PFE ASIC
MODULAR PROCESSING CARD [MXC]
MODULAR STORAGE CARD [MSC]
MODULAR CARRIER CARD [MCC]
64G RAM, 6.4TB MLC Flash
RAM-only
64G RAM
MLC NAND
DIMMS
Sand-Force
PCI-e
PCI-e
High Speed
WAN & Fabric
ASIC
PFE ASIC
MODULAR PROCESSING CARD [MXC] MODULAR CARRIER CARD [MCC]
Mix Cards
2 x 64G RAM, 6.4TB MLC Flash
MLC NAND
DIMMS
Sand-Force
PCI-e
PCI-e
High Speed
WAN & Fabric
ASIC
PFE ASIC
MODULAR PROCESSING CARD [MXC] MODULAR CARRIER CARD [MCC]
MLC NAND
DIMMS
Intel Sand-Bridge
& Cave-Creek
Sand-Force
PCI-e
PCI-e
High Speed
WAN & Fabric
ASIC
PFE ASIC
MODULAR PROCESSING CARD [MXC]
MODULAR STORAGE CARD [MSC]
MODULAR CARRIER CARD [MCC]
RAM+VXA (Co-located/Distributed)
64G RAM, Scalable Storage
MLC NAND
DIMMS
Sand-Force
PCI-e
PCI-e
High Speed
WAN & Fabric
ASIC
PFE ASIC
MODULAR PROCESSING CARD [MXC] MODULAR CARRIER CARD [MCC]
27 Copyright © 2009 Juniper Networks, Inc. www.juniper.net
HIGH PERFORMANCE MEDIA DELIVERY PLATFORMS
Purpose-built to host Junos Content Encore and optimize performance of Junos Content Solution
Provide carrier-class reliability and availability features
Modular, on-board storage options
VXA1002
VXA 2000
VXA2002
VXA2010
AS-MLC
Throughput 2 Gbps 20Gbps 2 Gbps 20 Gbps 40 Gbps
RAM 8 GB 72GB 36 GB 36 GB 72GB
Base Storage 2 TB N/A 2 TB 8 TB 6.4 TB
Add’l storage
options SATA, SSD SAS, SATA, SSD SAS, SATA, SSD SAS, SATA, SSD SSD
Sessions 10,000 500,000 500,000 768,000
Junos Content Encore also available as standalone software system for deployment on
generally available x86 servers.
28 Copyright © 2009 Juniper Networks, Inc. www.juniper.net
ИНТЕГРАЦИЯ С CDN ПОСТРОЕНИЕ СОБСТВЕННОГО CDN
29 Copyright © 2009 Juniper Networks, Inc. www.juniper.net
THE EVOLVING CONTENT DISTRIBUTION MODEL
Service providers
can take different
paths for converged
delivery
IPTV / VoD
Internet only
Regardless, end
game is the same
Converged media
distribution - any content,
any device, one delivery
platform
Content providers partner
with CDNs
Service providers own the
subscribers
Service providers own the
subscribers
Service providers
distribute VOD, IPTV
within their own networks
Mixed IPTV, VOD and Internet
video content on a converged
architecture
30 Copyright © 2009 Juniper Networks, Inc. www.juniper.net
PARTNER VS. BUILD
Partner examples
EdgeCast DT uses Edgecast on it’s nodes to expand the global reach for
CDN solutions (http://www.edgecast.com/solutions/wholesale-cdn/)
Bitgravity (example TATA Comunications) (…)Tata Communications’ CDN service powered by BitGravity.
With more than 300 points of presence worldwide(…)
Build examples
Level 3
The company operates one of the largest communications and Internet
backbones in the world. Level 3 is a Tier 1 network and the current owner
of AS1. (http://www.level3.com/index.cfm?pageID=129)
31 Copyright © 2009 Juniper Networks, Inc. www.juniper.net
НЕСКОЛЬКО ДОПОЛНИТЕЛЬНЫХ КОНЦЕПЦИЙ И ФУНКЦИОНАЛЬНОСТЕЙ
32 Copyright © 2009 Juniper Networks, Inc. www.juniper.net
MFP ADAPTIVE STREAM FORMAT AND SECURE CONTENT DELIVERY SUPPORT
Apple HTTP Live Streaming • Live MPEG TS stream ingest (SPTS & MPTS) / real-time publishing
• Optional video recording for on demand support
• MPEG2.TS, ISMV, F4V and MP4 file ingest / off-line publishing
• AES-128 encryption with Key Management Server (KMS) partner integration
Microsoft Silverlight • Live MPEG TS stream ingest (SPTS & MPTS) / real-time publishing
• Optional video recording for on demand support
• MPEG2.TS, ISMV, F4V and MP4 file ingest / off-line file publishing
• Microsoft Playready CA integration
Adobe HTTP Dynamic Streaming • Live MPEG TS stream ingest (SPTS & MPTS) / real-time publishing
• Optional video recording for on demand support
• Zeri packaged asset, F4V and MP4 file ingest / off-line file publishing
• Adobe FAX CA integration
33 Copyright © 2009 Juniper Networks, Inc. www.juniper.net
MFC DEPLOYMENTS AT A GLANCE
Origin /
Datacenter
Juniper Media Flow solution
efficiently stores, distributes and
delivers rich media content
C
Media Flow as
A. Origin Accelerator
B. Mid-Tier Cache
C. Edge Cache
B
A
Internet Core /
Peering Point
Service
Provider Edge
(CDN / NSP)
34 Copyright © 2009 Juniper Networks, Inc. www.juniper.net
TCP CONNECTION OFFLOAD PROXY
Client Connection Proxy SYN
ACK
SYN+ACK
GET
FIN
ACK
ACK
Data
FIN
Server
GET
Data
35 Copyright © 2009 Juniper Networks, Inc. www.juniper.net
INTERNET
(Origin Cache)
Media Flow Controller
Transparent Caching: intercepts HTTP requests and redirects them to Web cache
servers or cache clusters. Router-based transparent proxy caching uses policy-based
routing to direct requests to the appropriate cache(s). For example, requests from
certain clients can be associated with a particular cache.
Transparent caches are also the simplest way to use a cache internally on a network (at
peering-hand off points between an ISP and a larger network, for example), because
they don't require explicit coordination with other caches.
TRANSPARENT PROXY CACHING
PC
TV
Mobile
Router
Origin Server Farm
Video
Web
Music
Origin
(1st Level Cache)
Media Flow Controller
Metro
36 Copyright © 2009 Juniper Networks, Inc. www.juniper.net
Reverse Proxy Caching: Reverse proxy cache, also known as Web Server Acceleration, is a
method of reducing the load on a busy web server by using a web cache between the server
and the internet.
A reverse proxy cache differs from standard and transparent caches, in that it reduces load on
the origin web server, rather than reducing upstream network bandwidth on the client side.
Reverse Proxy Caches offload client requests for static content from the web server,
preventing unforeseen traffic surges from overloading the origin server.
REVERSE PROXY CACHING
PC
TV
Mobile
LB / Router
INTERNET
Origin Server Farm
Video
Web
Music
Origin Cache
Media Flow Controllers
Origin Cache
Media Flow Controllers
Origin Metro
LB / Router
37 Copyright © 2009 Juniper Networks, Inc. www.juniper.net
Media Flow
Controller
available on VXA
Series or general
purpose servers
NETWORK OPTIMIZATION MEDIA FLOW ACTIVATE (JUNOS SPACE PLATFORM)
Region A Region B
Media Flow
Controller Media Flow
Controller Media Flow
Controller
www
Unmanaged OTT Content
Library of site templates
Region C
Media Flow Activate
Network
Operations Center
Selected site
templates
Provision
Selected sites
40 Copyright © 2009 Juniper Networks, Inc. www.juniper.net
MANAGEMENT COMPONENTS
1000 @ 2 Mbps
CLI
Web GUI
SNMP
SSH
HTTP/HTTPS
mfd(config) # int eth0 ip address
172.19.172.13 255.255.255.0
mfd (config) # int default-gateway
172.19.172.1
mfd(config) #show interface eth0
Email Alerts
Logging
41 Copyright © 2009 Juniper Networks, Inc. www.juniper.net
HIERARCHICAL CACHING
RAM
SSD
SAS
SATA
NAS
Perf
orm
an
ce
Capacity
Network -level hierarchy
Device-level hierarchy
42 Copyright © 2009 Juniper Networks, Inc. www.juniper.net
INTELLIGENT MULTI-TIER CACHE
MFC keeps granular analytics on objects served.
Intelligent caching and network delivery decisions based on analytics.
Correlates objects based on analytics to manage lifetime, caching, and delivery of objects.
Hot-spotting to improve caching efficiency.
Promotion
to SSD
Promotion
to RAM
Eviction
TIER 1: RAM RAM Tier
SAS Tier
SSD Tier
Tier 4: SATA 2 TB
SATA Tier
Promotion
to SAS
43 Copyright © 2009 Juniper Networks, Inc. www.juniper.net
CONTENT PUBLISHING FOR ON-NET/OFF-NET APPLICATIONS
FTP
Pre-Position Content
Content Library
Origin Server
Pull Static Content On-Demand
Network
Attached
Storage Array
Allows content owners to pre-stage content into Media Flow cache via FTP protocol
Avoids cache-miss & provides optimized handling for hot content
Fetch objects from different origin servers based on URL & Domain
Save bandwidth by pulling only content that is requested by users
HTTP
NFS
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