Learning shouldn’t be boring.
JumpStart Social Media
Overview Finally, a FUN way to learn serious social media skills
The JumpStart Approach 1.) Five modules covering the essentials of social media (Overview, Strategy, Platforms, Campaign Plan-ning and Measurement) 2.) Interactive exercises and games that make learning FUN! 3.) Emphasis on HOW TO, not theory 4.) Designed for working marketing & media profes-sionals
Reasons To Enrol
• You’ll gain confidence in
discussing, preparing, and
evaluating social media
options and recommenda-
tions
• You’ll be better equipped
to approach integrated
marketing programs
Involving social media
• You’ll be more confident
discussing social media
options without having a
“social media guru” in the
room
• You’ll be skilled in a fast
growing marketing sector
• You’ll be part of our own
online learning community
• And you can do it all in
your own time, at your own
computer!
© Digital Chameleon +61 2 9997 4417 or [email protected] or visit www.digitalchameleon.net
Straight from the experts...
Monty Python’s use of free content had a huge impact on sales of their DVDs!
Social media is quickly emerging
as a major marketing challenge
and opportunity. There’s a lot to
get your arms around! It might be
overwhelming, if it weren’t for the
JumpStart Social Media Course.
We boil down the basics, ask the
experts and look at real world ex-
amples of how you can start put-
ting social media to work. Our aim
is to help you learn skills, tech-
niques, processes and tips you
can use to start your social media
program immediately.
And we do something else— we
make it fun. That’s because we
don’t talk at you— we work with
you by providing lots of interactive
exercises that show you many key
aspects of social media marketing.
The JumpStart Social Media course
was designed by practitioners who
implement social media programs
every day. In the course modules,
we introduce you to experts and get
the kind of insight that can only
come from successful social media
strategists and thought leaders.
JumpStart focuses on actual application of social media theory, with many examples of case studies, creative, plat-forms, reports and more. We look at the stats behind the campaigns and provide best practice you can use in your own challenges.
Real world examples
Page 2
Overview Finally, a FUN way to learn serious social media skills
© Digital Chameleon +61 2 9997 4417 or [email protected] or visit www.digitalchameleon.net
You’re never alone! As part of the JumpStart course, you’ll be invited to join our Ning elearning community, where you can share perspectives with other learners, con-nect with instructors and participate in the social media learning community.
There are connectors throughout the courses which lead back to the learning community, providing you with real time opportunities to share and encounter other perspectives on the learning.
© Digital Chameleon +61 2 9997 4417 or [email protected] or visit www.digitalchameleon.net
Page 3
Overview Finally, a FUN way to learn serious
social media skills
JumpStart modules use live social media games to help you put your new skills into practice. They give you real world scenarios where you can flex your new skills to help solve a problem. And every participant who solves the problem is entered to win a prize!
Play games!
Every JumpStart module also in-cludes: Resource Bank- Includes links to key sites, and attached relevant documents such as research re-ports, analysis pieces and more that can be printed out. Glossary- Scores of useful defi-nitions that make sense of terms and acronyms commonly used in social media
JumpStart modules assume you need more than a surface glance. We dig so you can look as deeply into an area of social media that interests you as you like. You get to pick and choose the areas you want to learn more about, whether it is learning how to measure Twitter data, explore a new social platform, read a campaign report or get more info on a key measurement tool. You pick the learning path you wish to take, not us!
Beyond basics
JumpStart is written for anyone who has a good working understanding of marketing and who wants to expand their skill set into social media. You won’t need access to a dashboard of ex-pensive social media tools or a corporate back-ground in brand management. Our content is practical and designed to let you start accom-plishing your objectives immediately. Many of the tools we use are free and the lessons deliv-ered are common sense.
From corporate desk to kitchen table
Subscribe today or
contact us for more
information!
© Digital Chameleon +61 2 9997 4417 or [email protected] or visit www.digitalchameleon.net
Page 4
Overview Finally, a FUN way to learn serious social media skills
Term Definition
Blogosphere Meaning all blogs, it is an expression used to describe the 'world of blogs'.
Conversation Communication between multiple people in conversational media, including
blogs, forums, discussion boards, social networks, etc.
Engagement The level of involvement, interaction, intimacy and/or influence a consumer has
for or with a brand or social platform over time.
Influence The ability of individual to create buzz
Listener/Listening Model approach for social media consumption (as opposed to a talker)
Permission based marketing Permission marketing is the privilege (not the right) of delivering anticipated, per-
sonal and relevant messages to people who actually want to get them.
Reach Reach represents the degree of marketing penetration within a given target audi-
ence. That degree of penetration (expressed either as a number of individuals or
as a percentage of individuals) is equal to the degree of exposure the target au-
dience has had to an intended marketing message.
ROI Return On Investment
Sentiment Overall tone, polarity to product/issue/brand/feature
Share of Voice A "share of voice" is a brand's or group of brands' advertising weight or buzz ex-
pressed as a percentage of a defined total market or market segment in a given
time period. The weight is usually defined in terms of expenditure, ratings, pag-
es, poster sites, buzz etc.
SMM SMM stands for Social Media Marketing. As its name suggest, SMM involves
using social media for marketing purposes. SMM is tightly connected to activity
in websites like Facebook, MySpace, Twitter, Flickr, Wikipedia and YouTube.
The creation of corporate blogs and promotional blogs also falls under the cate-
gory.
Social Measurement The tools and benchmarks required to determine success in the various forms of
social media marketing.
Social Network A online community of people (friends, family, co-workers, etc.) who share inter-
ests and/or activities, with the purpose of connecting with one another and/or
exploring the interests and activities of others.
Word of mouth marketing Word-of-mouth marketing, which encompasses a variety of subcategories, in-
cluding buzz, blog, viral, grassroots, brand advocates, cause influencers and
social media marketing, as well as ambassador programs, work with consumer-
generated media and more, can be highly valued by product, social media and
performance marketers.
Top Related