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MReunion Labs
• About Us
• What We Do
• Our Platform
Tuesday, July 19, 2011
Android OpportunityRhama Arya W.
@arya199
www.mreunion-labs.net
Tuesday, July 19, 2011
MReunion Labs
June / July 2010
Q4 2009
April 2010
2011?
March 2010The first Brick was laid.
Tuesday, July 19, 2011
Android: History (1/2)
2003 2005 2007
Android, Inc. Founded by Andy Rubin
Acquired by Google, August
Google filed several patent applications in
the mobile area
Open Handset Allianceannounced
2008
source: wikipedia.com, android.com, various
HTC Dream (G1)1st Android
deviceAndroid 1.0
Released
In November, OHA consortium
expanded
Tuesday, July 19, 2011
Android: History (2/2)
source: wikipedia.com, android.com, various
2009 2010 2011
1.1
1.5 (Cupcake)
1.6 (Donut)
2.0/2.1 (Eclair)
2.2 (Froyo)
MReunion Labs
2.3/2.3.3 (Gingerbread)
3.0 (Honeycomb)
3.1 SDK
4.0 (Ice Cream Sandwich)
Android-poweredSmart Home?
3.2 SDK
Tuesday, July 19, 2011
Money
• Can I make Money from developing Android?
• Will I be rich?
• YES!
• But, there’d be no shortcuts. Ever.
Tuesday, July 19, 2011
Case Study
Tuesday, July 19, 2011
Angry Birds
• Phenomenal success.
• Consistently in a top paid apps in Apple’s App Store.
• $$ millions of sale.
• FREE, Ad-supported in Android.
• 2 millions downloads in the first two week.
• Projected revenue $1 million from Ads. Per month.
source: http://techcrunch.com/2010/12/03/angry-birds-android-1-million-advertising/
Tuesday, July 19, 2011
Angry Birds
• NOT an overnight success.
• Rovio Mobile: 2003.
• 54 Games before Angry Birds.
• Strong user base, established first in iOS platform.
• Strong marketing.
• Quirky gameplay optimized for touch platform.
Tuesday, July 19, 2011
Local Developers?
Dev Apps
@MreunionLabs
Cinemator
@MreunionLabs Komutta@MreunionLabs
Koinkulator
gits Indonesia
Koran Hari ini
gits Indonesia
Indro Answer
gits IndonesiaBahasa Dictionary
gits IndonesiaPower Nap Alarm
gits Indonesia
Chicken Strip
gits Indonesia
Image Color Picker
@mappsresearch Stock Watcher
Dev Apps
raysoftAssisten APN
raysoftGempa Droid
3Trust Blitzdroid
Alkitab
[email protected] Blog Indonesian [email protected]
Hi-Q MP3 Recorder
[email protected] Detikcom
[email protected] Kompas Online
Urbanesia Urbanesia
Javan Ngomik
Tuesday, July 19, 2011
Komutta10,000+ downloads
“This app is very helpful for expat like me to commute in this interesting city. Proficiat!”
335 5-star Ratings in the Market
Tuesday, July 19, 2011
KomuttaPaid app?
Official endorsement?
Ads?$$?
Monetization Strategy
Subscription?
Tuesday, July 19, 2011
Why?
We just want to help others.
Internationalquality apps.
Stimulate Androidecosystem in
Indonesia
Untapped market.We want to be here
before they are.
Really, if it’s Money we’re looking for, we’ll go the iOS way.
Pioneer.
Tuesday, July 19, 2011
The Future of Android
Developers, there are 500,000 potential customers. Every day.
550,000
Tuesday, July 19, 2011
The Future of Android
NFCIce Cream Sandwich
Android Open Accessory Development Kit
Beyond Smartphone
Tuesday, July 19, 2011
The Future of Android
source: http://www.teknoup.com/news/9128/live-report-antrian-samsung-galaxy-tab-101-melebihi-stok-barang/
1,000 UnitSamsung Galaxy Tab 10.1
Line begins fromthe night before.
Sold out in 7 hours.
Tuesday, July 19, 2011
The Future of Android
Local Phone Manufacturers.
Affordable Price. < IDR 1mio.
Feature Phone with Android.
More demands to“local” apps. Small supply from
local Devs.This is Our time.
Tuesday, July 19, 2011
The Future is Bright
Tuesday, July 19, 2011
• NOT harder than any other language (PHP, Ruby)
• Based on Java. Awesome documentation. Best ever.
• First step, easy. Hello World.
• Second step, real life app, test it with real users.
• Always learning.
Android Development
Tuesday, July 19, 2011
Android Development
• Find your itch.
• Scratch it.
• Start now.
Tuesday, July 19, 2011
Ideas
• Find one.
• Example, take some known idea, simplify it.
• Have a constructive habit of thinking and generating ideas on a daily basis.
• Prioritize.
• You dont’ have to be the first. But you had to be the best.
Tuesday, July 19, 2011
Construction
• One-man army? Possible. But unless you’re an “outlier,” don’t even try.
• Passion. Just a cup or two.
• Eat your own dog food.
• Whatever you do, the nay-sayer would always say no. Ignore.
• Your first version is sucks but ship it anyway.
Tuesday, July 19, 2011
• For every idea, non-uniqueness is guaranteed.
• Everybody will say that your idea is sucks.
• Welcome the competition.
• Differentiate? Put as much as “you” in the idea.
• The only thing that is certain is the uncertainty.
• Know your limit. Don’t fight a losing battle.
Competition
Tuesday, July 19, 2011
Giving it all
• Had a clear Goal. Sets a Timeline.
• Make sure you’re loving it.
• It’s not Easy.
• Watch out for the burn-out.
• Find a partner.
Tuesday, July 19, 2011
Thank You.
Tuesday, July 19, 2011