It is so easy to be TRENDY!It is so easy to be TRENDY!
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The most popular trend magazine in Serbia!
Lifestyle magazine foryoung and confident women
Trendy!Sexy! Stylish!
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… MAKE UP &HAIR STYLING
What makes JOY different from other magazines
JOY is a genuine trend and lifestyle magazine- from the first page to the last!
The latest BEAUTY trends available to any woman:
Advice & tricks,step by step
True conffesions,interesting news and
paparazzo photographs,directly from Hollywood
Top seduction advice:everything about love,
sex and men
… FASHION TRENDS
Perfect match: The latestworld fashion trends
from the catwalk combined withmain street outfits
… VIP NEWS& STORYS … LOVE
& SEX
?
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. . . from the first page to the last! . . .
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JOY reader is ...
... trendy
... dynamic
... likes to experiment
... wants to look good
... self-confident
... open
... likes fun
... extrovert
... educated
... in the best period of her life
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Share of readership of the WOMAN MONTHLY magazines in Serbia
Jolie8%
(51.730)
The Best Shop9%
(56.672)
Elle9%
(60.606)
Cosmopolitan22%
(141.483)
Grazia16%
(102.109)
Joy
31%(202.529)
Gala Style1%
(7.808)
Lola4%
(28.901)
* According to Strategic Marketing Belgrade (SMMRI) – average 2007Period: ......... 01.01.2007-31.12.2007
No. 1No. 1
8. Gala Style
7. Lola
6. Jolie
5. The Best Shop
4. Elle
3. Grazia
2. Cosmopolitan
Target: …….…………………… 12-65Universe: …………..……... 5.395.320Cases: ……...…...………...…. 66.435
31%
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Socio-Demographic Characteristics of the JOY readership
35%
13%32%5%
15%
10%
90%
* According to Strategic Marketing Belgrade (SMMRI) – average 2007Period: ......... 01.01.2007-31.12.2007Target: ………………………… 12-65Universe: …..……..……... 5.395.320Cases: ……...…..………...…. 66.435
202.529
28%
33%39%26%
74%
33% 29%
38%
12% 36%
52%
MalesFemales
12-19
20-2930-39
40-49
C.SerbiaBelgrade
VojvodinaOther Loc.
UrbanSecondary
University Elementary
Average
Above AverageBelow
Averige
JOY
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Comparative analysis of women’s monthly mag. according to the readers’ age
* According to Strategic Marketing Belgrade (SMMRI) – average 2007Period: ......... 01.01.2007-31.12.2007Target: ………………………… 15-50Universe: …..……..……... 3.768.722Cases: ……...….….……...…. 33.458
24.99926.176
64.623
56.446
12.526
23.863
47.249
30.196
17.06118.828
37.320
13.936
7.19210.047
23.211
9.309
0
5000
10000
15000
20000
25000
30000
35000
40000
45000
50000
55000
60000
65000
70000
15-19 20-29 30-39 39-50
age groups
rea
de
rsh
ip
Joy Cosmopolitan Grazia Elle
* Only the first four magazines ranked by readership (from page 7)
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PRINTED / SOLD CIRCULATION* According to:
41,30044,00043,900
45,50044,70044,500
48,90048,00045,70045,40044,70044,400
43,00045,000
26,32927,14326,24228,755
30,20531,772
35,19234,805
30,11228,63430,40230,48430,66631,379
0
5,000
10,000
15,000
20,000
25,000
30,000
35,000
40,000
45,000
50,000
55,000
Jan-07 Feb-07 Mar-07 Apr-07 May-07 Jun-07 Jul-07 Aug-07 Sep-07 Oct-07 Nov-07 Dec-07 Jan-08 Feb-08
months
circ
ulat
ion
print circulation sold circulation
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PORTFOLIO
No.64april2008.
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Cost per Thousand (CPT) - WOMEN MONTHLY magazines in Serbia
* According to Strategic Marketing Belgrade (SMMRI) – average 2007Period: ......... 01.01.2007-31.12.2007Target: ………………………… 12-65Universe: …..……..……... 5.395.319Cases: ……...….….……...…. 66.929
265.43
49.2647.16
28.4024.3222.59
17.786.54
0
2
4
6
8
10
12
14
16
18
20
22
24
Joy Cosmopolitan Grazia The Best Shop Jolie Lola Elle Gala StyleJOY
magazines
CP
T (E
UR
)
JOYCPT = 6.54 EUR
JOY
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Launched in: 2003
Editor-in-Chief: Gabriela Vinkovic-Mirkovic ([email protected])
Target audience: women aged 15-35
Frequency: monthly, 12 issues a year
Average circulation: 47.000
Territory covered: Serbia, Bosnia, Montenegro
Number od pages: between 160 and 196 (varies depending on the number of advertisements)
Gifts enclosed: clothes, travels, tickets for concerts and parties, books
Subscription: annual 1.440 RSD ; semi-annual 720 RSD
JOY is being published in Germany, Austria, Switzerland, Hungary, Serbia, Croatia, Russia, Poland, Lithuania, Turkey, Estonia, Bulgaria and the Ukraine
Magazine info
Published under the licence of Marquard Media AG, Baarerstrasse 22, CH-6300 Zug, SwitzerlandTel: +41 41 725 2004, Fax: +41 41 725 2027, Email: [email protected]
Serbia
Advertising Director: Sinisa Djokovic ([email protected])
PORTFOLIO
“COLOR PRESS GROUP” is the member of “International Federation of the Periodical Press”
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