Download - Journalist of Color Survey Cross-Tabs

8/14/2019 Journalist of Color Survey Cross-Tabs

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Journalists of Color Survey

Cross-Tabs Report

Question 4

4. Which statement best reflects your views about the media's use of experts of color and analysts of color in commenting

on the 2008 presidential campaign and election?

Total*

20. Which category best describes your employment status over the last five years?

Editor/Manager/Producer

Designer/Copy Editor

Reporter/Photographer

Freelancer Other

552 143 30 150 95 134

Experts of color andanalysts of color were agood representation ofthe diversity in today'smultiracial society

69 17 2 25 6 19

12.50% 11.90% 6.70% 16.70% 6.30% 14.20%

Mainstream mediashould expand its poolof experts of color andanalysts of color tobetter represent thediversity of opinions ina multiracial society

475 123 28 124 87 113

86.10% 86.00% 93.30% 82.70% 91.60% 84.30%

Dont know8 3 0 1 2 2

1.40% 2.10% 0.00% 0.70% 2.10% 1.50%

4. Which statement best reflects your views about the media's use of experts of color and analysts of color in commentingon the 2008 presidential campaign and election?

Total*

22. Type of media:

Networktelevision

Cabletelevision

Radio

PrintNewspaper/ Magazine

(notinternet)

Internet Other

552 96 33 25 241 44 113

Experts of color andanalysts of color were agood representation of thediversity in today'smultiracial society

69 16 6 5 28 2 12

12.50% 16.70% 18.20% 20.00% 11.60% 4.50% 10.60%

Mainstream media shouldexpand its pool of experts ofcolor and analysts ofcolor to better represent thediversity of opinions in amultiracial society

475 76 26 20 211 41 101

86.10% 79.20% 78.80% 80.00% 87.60% 93.20% 89.40%

Dont know8 4 1 0 2 1 0

1.40% 4.20% 3.00% 0.00% 0.80% 2.30% 0.00%

* Total = The number of respondents for the entire survey who answered the Row question and, if a filter is applied, meet thefilter criteria.


Cross-Tabs Report (Demographic Columns) Page 1


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Total*

23. How many years have you been a journalist?

Fewer than 5years

6 to 10 years11 to 15years

16 yearsor more

552 177 110 59 206

Experts of color and analysts of color were agood representation of the diversity in today'smultiracial society

69 28 16 8 17

12.50% 15.80% 14.50% 13.60% 8.30%

Mainstream media should expand its pool ofexperts of color and analysts of color to betterrepresent the diversity of opinions in amultiracial society

475 143 94 51 187

86.10% 80.80% 85.50% 86.40% 90.80%

Dont know8 6 0 0 2

1.40% 3.40% 0.00% 0.00% 1.00%


Total*

24. Please select the classification that best describes your race.

AfricanAmerican

AsianAmerican/

PacificIslander

Caucasian LatinoNative

AmericanOther

552 240 61 32 160 40 19

Experts of color andanalysts of color werea good representationof the diversity intoday's multiracialsociety

69 32 6 5 21 3 2

12.50% 13.30% 9.80% 15.60% 13.10% 7.50% 10.50%

Mainstream mediashould expand its poolof experts of color andanalysts of color tobetter represent thediversity of opinions ina multiracial society

475 206 53 26 138 36 16

86.10% 85.80% 86.90% 81.30% 86.30% 90.00% 84.20%

Dont know

8 2 2 1 1 1 1

1.40% 0.80% 3.30% 3.10% 0.60% 2.50% 5.30%





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Question 5

5. Do you think mainstream media adequately cover stories about race relations in a multiracial society?

Total*



Designer/CopyEditor


Freelancer Other

552 143 30 150 95 134

Yes46 8 1 20 9 8

8.30% 5.60% 3.30% 13.30% 9.50% 6.00%

No506 135 29 130 86 126

91.70% 94.40% 96.70% 86.70% 90.50% 94.00%


Total*

22. Type of media:

Networktelevision

Cabletelevision

Radio

PrintNewspaper /

Magazine (notinternet)

Internet Other

552 96 33 25 241 44 113

Yes46 13 5 0 20 2 6

8.30% 13.50% 15.20% 0.00% 8.30% 4.50% 5.30%

No506 83 28 25 221 42 107

91.70% 86.50% 84.80% 100.00% 91.70% 95.50% 94.70%


Total*


Fewer than 5years

6 to 10 years 11 to 15 years16 years or

more

552 177 110 59 206

Yes46 20 12 4 10

8.30% 11.30% 10.90% 6.80% 4.90%

No506 157 98 55 196

91.70% 88.70% 89.10% 93.20% 95.10%





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Total*


AfricanAmerican

AsianAmerican/Pacific Islander


AmericanOther

552 240 61 32 160 40 19

Yes46 17 7 2 15 2 3

8.30% 7.10% 11.50% 6.30% 9.40% 5.00% 15.80%

No506 223 54 30 145 38 16

91.70% 92.90% 88.50% 93.80% 90.60% 95.00% 84.20%





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Question 6

6. If you answered no to question 5, which of the following responses best describes why you think mainstream mediadoes not cover more stories about race relations in a multiracial society?

Total*





Freelancer Other

506 135 29 130 86 126

Lackof understanding byeditors/producers

169 36 12 47 33 4133.40

% 26.70% 41.40% 36.20% 38.40% 32.50%

Too little diversity innewsrooms

226 68 12 66 30 5044.70

% 50.40% 41.40% 50.80% 34.90% 39.70%

Corporate control ofmedia

83 21 3 10 18 3116.40

% 15.60% 10.30% 7.70% 20.90% 24.60%

Lack of readerinterest

11 4 1 4 0 2

2.20% 3.00% 3.40% 3.10% 0.00% 1.60%

Other17 6 1 3 5 2

3.40% 4.40% 3.40% 2.30% 5.80% 1.60%

6. If you answered no to question 5, which of the following responses best describes why you think mainstream media doesnot cover more stories about race relations in a multiracial society?

Total*

22. Type of media:

Network

television

Cable

television

Radio

PrintNewspaper /

Magazine(not internet)

Internet Other

506 83 28 25 221 42 107

Lackof understandingbyeditors/producers

169 27 7 10 70 13 42

33.40% 32.50% 25.00% 40.00% 31.70% 31.00% 39.30%

Too little diversityin newsrooms

226 40 12 12 108 16 3844.70

% 48.20% 42.90% 48.00% 48.90% 38.10% 35.50%

Corporate controlof media

83 13 6 3 31 10 2016.40

% 15.70% 21.40% 12.00% 14.00% 23.80% 18.70%


11 1 1 0 5 1 3

2.20% 1.20% 3.60% 0.00% 2.30% 2.40% 2.80%

Other17 2 2 0 7 2 4

3.40% 2.40% 7.10% 0.00% 3.20% 4.80% 3.70%





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Total*


Fewer than 5years


16 years ormore

506 157 98 55 196

Lack of understanding by editors/producers169 50 32 22 65

33.40% 31.80% 32.70% 40.00% 33.20%

Too little diversity in newsrooms226 59 41 23 103

44.70% 37.60% 41.80% 41.80% 52.60%

Corporate control of media83 40 18 8 17

16.40% 25.50% 18.40% 14.50% 8.70%

Lack of reader interest11 4 3 1 3

2.20% 2.50% 3.10% 1.80% 1.50%

Other17 4 4 1 8

3.40% 2.50% 4.10% 1.80% 4.10%


Total*


AfricanAmerican

AsianAmerican/

PacificIslander


AmericanOther

506 223 54 30 145 38 16

Lackof understanding byeditors/producers

169 68 20 8 49 15 933.40

% 30.50% 37.00% 26.70% 33.80% 39.50% 56.30%

Too little diversity innewsrooms

226 98 26 10 72 16 444.70

% 43.90% 48.10% 33.30% 49.70% 42.10% 25.00%

Corporate control of

media

83 43 6 8 18 7 1

16.40% 19.30% 11.10% 26.70% 12.40% 18.40% 6.30%


11 5 1 1 3 0 12.20

% 2.20% 1.90% 3.30% 2.10% 0.00% 6.30%

Other17 9 1 3 3 0 1

3.40% 4.00% 1.90% 10.00% 2.10% 0.00% 6.30%





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Question 7

7. How did independent bloggers and independent Web sites affect the coverage of race in the 2008 election?

Total*



Designer/CopyEditor


Freelancer Other

552 143 30 150 95 134

Improved it280 72 15 64 58 71

50.70% 50.30% 50.00% 42.70% 61.10% 53.00%

Had no impact50 14 3 19 5 9

9.10% 9.80% 10.00% 12.70% 5.30% 6.70%

Made it worse79 26 4 24 11 14

14.30% 18.20% 13.30% 16.00% 11.60% 10.40%

Dont know 143 31 8 43 21 4025.90% 21.70% 26.70% 28.70% 22.10% 29.90%


Total*

22. Type of media:

Networktelevision

Cabletelevision

Radio

PrintNewspaper /

Magazine(not internet)

Internet Other

552 96 33 25 241 44 113

Improved it280 45 19 16 117 32 51

50.70% 46.90% 57.60% 64.00% 48.50% 72.70% 45.10%

Had noimpact

50 11 0 2 21 3 13

9.10% 11.50% 0.00% 8.00% 8.70% 6.80% 11.50%

Made it worse79 13 7 3 42 3 11

14.30% 13.50% 21.20% 12.00% 17.40% 6.80% 9.70%

Dont know143 27 7 4 61 6 38

25.90% 28.10% 21.20% 16.00% 25.30% 13.60% 33.60%





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Total*


Fewer than 5years

6 to 10 years 11 to 15 years 16 years or more

552 177 110 59 206

Improved it280 91 68 37 84

50.70% 51.40% 61.80% 62.70% 40.80%

Had no impact50 14 6 6 24

9.10% 7.90% 5.50% 10.20% 11.70%

Made it worse79 21 12 7 39

14.30% 11.90% 10.90% 11.90% 18.90%

Dont know143 51 24 9 59

25.90% 28.80% 21.80% 15.30% 28.60%


Total*


AfricanAmerican

AsianAmerican/

PacificIslander


AmericanOther

552 240 61 32 160 40 19

Improved it

280 137 29 11 67 26 10

50.70% 57.10% 47.50% 34.40% 41.90% 65.00% 52.60%

Had no impact50 16 6 2 23 3 0

9.10% 6.70% 9.80% 6.30% 14.40% 7.50% 0.00%

Made it worse79 36 13 9 15 4 2

14.30% 15.00% 21.30% 28.10% 9.40% 10.00% 10.50%

Dont know143 51 13 10 55 7 7

25.90% 21.30% 21.30% 31.30% 34.40% 17.50% 36.80%





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Question 10

10. At the news organization where you worked during the 2008 presidential campaign, please indicate the level ofmanagement's responsiveness to the following:

Your story ideas on racial issues in the campaign

Total*



Designer/CopyEditor


Freelancer Other

552 143 30 150 95 134

1 86 36 3 23 10 14VeryResponsive

15.60% 25.20% 10.00% 15.30% 10.50% 10.40%

2 134 39 7 53 18 17SomewhatResponsive

24.30% 27.30% 23.30% 35.30% 18.90% 12.70%

3 61 14 2 27 12 6NotResponsiveat All

11.10% 9.80% 6.70% 18.00% 12.60% 4.50%

4 271 54 18 47 55 97

N/A49.10

% 37.80% 60.00% 31.30% 57.90% 72.40%


Your constructive criticism pertaining to coverage of racial issues in the campaign

Total*



Designer/CopyEditor


Freelancer Other

552 143 30 150 95 134

1 72 33 3 16 8 12

Very Responsive 13.00% 23.10% 10.00% 10.70% 8.40% 9.00%

2 123 42 6 42 18 15SomewhatResponsive 22.30% 29.40% 20.00% 28.00% 18.90% 11.20%

3 77 17 4 33 15 8

Not Responsive at All 13.90% 11.90% 13.30% 22.00% 15.80% 6.00%

4 280 51 17 59 54 99

N/A 50.70% 35.70% 56.70% 39.30% 56.80% 73.90%





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Total*

22. Type of media:

Networktelevision

Cabletelevision

Radio

PrintNewspaper/Magazine

(notinternet)

Internet Other

552 96 33 25 241 44 113

1 86 12 6 10 44 8 6

Very Responsive 15.60% 12.50% 18.20% 40.00% 18.30% 18.20% 5.30%

2 134 34 8 7 67 5 13

Somewhat Responsive 24.30% 35.40% 24.20% 28.00% 27.80% 11.40% 11.50%

3 61 15 5 1 25 7 8

Not Responsive at All 11.10% 15.60% 15.20% 4.00% 10.40% 15.90% 7.10%

4 271 35 14 7 105 24 86

N/A 49.10% 36.50% 42.40% 28.00% 43.60% 54.50% 76.10%



Total*

22. Type of media:

Networktelevision

Cabletelevision

Radio


(notinternet)

Internet Other

552 96 33 25 241 44 113

1 72 9 4 8 36 8 7

Very Responsive 13.00% 9.40% 12.10% 32.00% 14.90% 18.20% 6.20%

2 123 34 7 8 57 6 11

Somewhat Responsive 22.30% 35.40% 21.20% 32.00% 23.70% 13.60% 9.70%

3 77 19 8 1 35 5 9

Not Responsive at All13.90% 19.80% 24.20% 4.00% 14.50% 11.40% 8.00%

4 280 34 14 8 113 25 86

N/A 50.70% 35.40% 42.40% 32.00% 46.90% 56.80% 76.10%





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Total*


Fewer than 5years


552 177 110 59 206

1 86 22 18 10 36

Very Responsive 15.60% 12.40% 16.40% 16.90% 17.50%

2 134 41 25 17 51

Somewhat Responsive 24.30% 23.20% 22.70% 28.80% 24.80%

3 61 16 13 9 23

Not Responsive at All 11.10% 9.00% 11.80% 15.30% 11.20%

4 271 98 54 23 96

N/A 49.10% 55.40% 49.10% 39.00% 46.60%



Total*


Fewer than 5

years 6 to 10 years 11 to 15 years 16 years or more

552 177 110 59 206

1 72 20 17 8 27

Very Responsive 13.00% 11.30% 15.50% 13.60% 13.10%

2 123 33 28 14 48

Somewhat Responsive 22.30% 18.60% 25.50% 23.70% 23.30%

3 77 19 15 13 30

Not Responsive at All 13.90% 10.70% 13.60% 22.00% 14.60%

4 280 105 50 24 101

N/A 50.70% 59.30% 45.50% 40.70% 49.00%





12/36



Total*


AfricanAmerican

AsianAmerican/

PacificIslander


AmericanOther

552 240 61 32 160 40 19

1 86 42 4 6 24 10 0

Very Responsive15.60

% 17.50% 6.60% 18.80% 15.00% 25.00% 0.00%

2 134 52 11 5 44 14 8SomewhatResponsive

24.30% 21.70% 18.00% 15.60% 27.50% 35.00% 42.10%

3 61 30 5 1 17 7 1Not Responsive at All

11.10% 12.50% 8.20% 3.10% 10.60% 17.50% 5.30%

4 271 116 41 20 75 9 10

N/A49.10

% 48.30% 67.20% 62.50% 46.90% 22.50% 52.60%



Total*


AfricanAmerican

AsianAmerican/

PacificIslander


AmericanOther

552 240 61 32 160 40 19

1 72 37 3 6 18 8 0

Very Responsive 13.00% 15.40% 4.90% 18.80% 11.30% 20.00% 0.00%

2 123 49 9 4 41 15 5SomewhatResponsive 22.30% 20.40% 14.80% 12.50% 25.60% 37.50% 26.30%

3 77 35 8 1 23 8 2Not Responsive at All 13.90% 14.60% 13.10% 3.10% 14.40% 20.00% 10.50%

4 280 119 41 21 78 9 12

N/A 50.70% 49.60% 67.20% 65.60% 48.80% 22.50% 63.20%





13/36

Question 11

11. At the news organization where you worked during the 2008 presidential campaign, which statement best describes theproducers'/editors' knowledge of the minority group they were covering?

Total*





Freelancer Other

552 143 30 150 95 134

Very knowledgeable75 32 3 10 14 16

13.60% 22.40% 10.00% 6.70% 14.70% 11.90%

Somewhat knowledgeableand sought furtherunderstanding

219 56 14 60 34 5539.70

% 39.20% 46.70% 40.00% 35.80% 41.00%

Somewhat knowledgeableand did not seek furtherunderstanding

154 38 6 45 29 3627.90

% 26.60% 20.00% 30.00% 30.50% 26.90%

Not at all knowledgeable 104 17 7 35 18 2718.80% 11.90% 23.30% 23.30% 18.90% 20.10%


Total*

22. Type of media:

Networktelevision

Cabletelevision

Radio

PrintNewspaper /

Magazine(not

internet)

Internet Other

552 96 33 25 241 44 113

Very knowledgeable75 8 6 4 30 10 17

13.60% 8.30% 18.20% 16.00% 12.40% 22.70% 15.00%

Somewhatknowledgeable andsought furtherunderstanding

219 40 12 13 108 15 31

39.70% 41.70% 36.40% 52.00% 44.80% 34.10% 27.40%

Somewhatknowledgeable anddid not seek furtherunderstanding

154 32 8 3 64 10 37

27.90% 33.30% 24.20% 12.00% 26.60% 22.70% 32.70%

Not at allknowledgeable

104 16 7 5 39 9 2818.80

% 16.70% 21.20% 20.00% 16.20% 20.50% 24.80%





14/36


Total*


Fewer than 5years


16 years ormore

552 177 110 59 206

Very knowledgeable75 25 22 5 23

13.60% 14.10% 20.00% 8.50% 11.20%

Somewhat knowledgeable and sought furtherunderstanding

219 74 42 27 76

39.70% 41.80% 38.20% 45.80% 36.90%

Somewhat knowledgeable and did not seekfurther understanding

154 40 27 15 72

27.90% 22.60% 24.50% 25.40% 35.00%

Not at all knowledgeable104 38 19 12 35

18.80% 21.50% 17.30% 20.30% 17.00%


Total*


AfricanAmerican

AsianAmerican/

PacificIslander


AmericanOther

552 240 61 32 160 40 19

Very knowledgeable75 31 8 8 20 6 2

13.60% 12.90% 13.10% 25.00% 12.50% 15.00% 10.50%

Somewhat knowledgeable andsought further understanding

219 84 22 16 67 22 839.70

% 35.00% 36.10% 50.00% 41.90% 55.00% 42.10%

Somewhat knowledgeable anddid not seek further

understanding

154 80 17 6 39 7 527.90

% 33.30% 27.90% 18.80% 24.40% 17.50% 26.30%

Not at all knowledgeable104 45 14 2 34 5 4

18.80% 18.80% 23.00% 6.30% 21.30% 12.50% 21.10%





15/36

Question 13

13. Please indicate your views about how coverage of race, as well as opportunities for journalists of color, will be affectedfollowing the 2008 election.

Racial and cultural issues are more likely to be covered

Total*



Designer/CopyEditor


Freelancer Other

552 143 30 150 95 134

1 105 24 5 31 20 25StronglyAgree

19.00% 16.80% 16.70% 20.70% 21.10% 18.70%

2 342 87 19 89 58 89SomewhatAgree

62.00% 60.80% 63.30% 59.30% 61.10% 66.40%

3 90 27 5 26 15 17SomewhatDisagree

16.30% 18.90% 16.70% 17.30% 15.80% 12.70%

4 15 5 1 4 2 3StronglyDisagree 2.70% 3.50% 3.30% 2.70% 2.10% 2.20%


People of color will get more senior positions in newsrooms

Total*



Designer/CopyEditor


Freelancer Other

552 143 30 150 95 134

1 26 7 1 11 2 5StronglyAgree 4.70% 4.90% 3.30% 7.30% 2.10% 3.70%

2 157 37 8 24 37 51SomewhatAgree

28.40% 25.90% 26.70% 16.00% 38.90% 38.10%


44.20% 44.10% 40.00% 44.70% 44.20% 44.80%

4 125 36 9 48 14 18StronglyDisagree

22.60% 25.20% 30.00% 32.00% 14.70% 13.40%





16/36


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Total*

22. Type of media:

Networktelevision

Cabletelevision

Radio

PrintNewspaper /

Magazine(not

internet)

Internet Other

552 96 33 25 241 44 113

1 26 5 3 2 12 0 4

Strongly Agree4.70

% 5.20% 9.10% 8.00% 5.00% 0.00% 3.50%

2 157 23 10 7 57 12 48

Somewhat Agree28.40

% 24.00% 30.30% 28.00% 23.70% 27.30% 42.50%

3 244 52 14 11 98 26 43

Somewhat Disagree44.20

% 54.20% 42.40% 44.00% 40.70% 59.10% 38.10%

4 125 16 6 5 74 6 18

Strongly Disagree22.60

% 16.70% 18.20% 20.00% 30.70% 13.60% 15.90%

13. Please indicate your views about how coverage of race, as well as opportunities for journalists of color, will be affectedfollowing the 2008 election.People of color will cover more high-profile stories

Total*

22. Type of media:

Networktelevision

Cabletelevision

Radio

PrintNewspaper /

Magazine(not

internet)

Internet Other

552 96 33 25 241 44 113

1 42 7 3 3 16 4 9

Strongly Agree7.60

% 7.30% 9.10% 12.00% 6.60% 9.10% 8.00%

2 252 37 12 13 105 22 63

Somewhat Agree 45.70% 38.50% 36.40% 52.00% 43.60% 50.00% 55.80%

3 194 43 14 7 86 13 31


% 44.80% 42.40% 28.00% 35.70% 29.50% 27.40%

4 64 9 4 2 34 5 10


% 9.40% 12.10% 8.00% 14.10% 11.40% 8.80%





18/36



Total*


Fewer than 5years


552 177 110 59 206

1 105 34 31 8 32

Strongly Agree 19.00% 19.20% 28.20% 13.60% 15.50%

2 342 113 63 38 128

Somewhat Agree 62.00% 63.80% 57.30% 64.40% 62.10%

3 90 27 13 13 37

Somewhat Disagree 16.30% 15.30% 11.80% 22.00% 18.00%4 15 3 3 0 9

Strongly Disagree 2.70% 1.70% 2.70% 0.00% 4.40%



Total*


Fewer than 5years


552 177 110 59 206

1 26 10 9 1 6

Strongly Agree 4.70% 5.60% 8.20% 1.70% 2.90%

2 157 56 34 14 53

Somewhat Agree 28.40% 31.60% 30.90% 23.70% 25.70%

3 244 82 44 31 87

Somewhat Disagree 44.20% 46.30% 40.00% 52.50% 42.20%

4125 29 23 13 60






19/36


People of color will cover more high-profile stories

Total*


Fewer than 5years


552 177 110 59 206

1 42 19 10 4 9

Strongly Agree 7.60% 10.70% 9.10% 6.80% 4.40%

2 252 83 54 24 91

Somewhat Agree 45.70% 46.90% 49.10% 40.70% 44.20%

3 194 66 36 18 74



13. Please indicate your views about how coverage of race, as well as opportunities for journalists of color, will be affected followingthe 2008 election.


Total*


AfricanAmerican

AsianAmerican/

PacificIslander


AmericanOther

552 240 61 32 160 40 19

1 105 44 8 9 34 6 4

Strongly Agree 19.00% 18.30% 13.10% 28.10% 21.30% 15.00% 21.10%

2 342 146 41 21 99 25 10

Somewhat Agree 62.00% 60.80% 67.20% 65.60% 61.90% 62.50% 52.60%

3 90 44 9 2 22 8 5

Somewhat Disagree 16.30% 18.30% 14.80% 6.30% 13.80% 20.00% 26.30%

415 6 3 0 5 1 0

Strongly Disagree 2.70% 2.50% 4.90% 0.00% 3.10% 2.50% 0.00%





20/36



Total*


AfricanAmerican

AsianAmerican/

PacificIslander


AmericanOther

552 240 61 32 160 40 19

1 26 8 1 2 12 2 1

Strongly Agree 4.70% 3.30% 1.60% 6.30% 7.50% 5.00% 5.30%

2 157 61 18 14 42 14 8

Somewhat Agree 28.40% 25.40% 29.50% 43.80% 26.30% 35.00% 42.10%

3 244 101 27 15 76 18 7

Somewhat Disagree 44.20% 42.10% 44.30% 46.90% 47.50% 45.00% 36.80%4 125 70 15 1 30 6 3



People of color will cover more high-profile stories

Total*


AfricanAmerican

AsianAmerican/

PacificIslander


AmericanOther

552 240 61 32 160 40 19

1 42 17 1 2 15 5 2

Strongly Agree 7.60% 7.10% 1.60% 6.30% 9.40% 12.50% 10.50%

2 252 116 27 20 63 17 9

Somewhat Agree 45.70% 48.30% 44.30% 62.50% 39.40% 42.50% 47.40%

3 194 74 26 10 65 14 5


464 33 7 0 17 4 3






21/36

Question 14

14. Please indicate your views about how coverage of gender andopportunities for women journalists will change following the 2008election.

Gender issues are more likely to be covered

Total*

19. Gender

Male Female

552 194 358

1 35 14 21

Strongly Agree 6.30% 7.20% 5.90%

2 247 88 159

Somewhat Agree 44.70% 45.40% 44.40%

3 229 82 147

Somewhat Disagree 41.50% 42.30% 41.10%4 41 10 31

Strongly Disagree 7.40% 5.20% 8.70%


Women will get more senior positions in newsrooms

Total*

19. Gender

Male Female

552 194 358

1 22 12 10


2 181 73 108

Somewhat Agree 32.80% 37.60% 30.20%

3 276 91 185

Somewhat Disagree 50.00% 46.90% 51.70%

4 73 18 55Strongly Disagree 13.20% 9.30% 15.40%





22/36


Women will cover more high-profile stories

Total*

19. Gender

Male Female

552 194 358

1 28 16 12


2 227 85 142

Somewhat Agree 41.10% 43.80% 39.70%

3 242 77 165

Somewhat Disagree 43.80% 39.70% 46.10%4 55 16 39

Strongly Disagree 10.00% 8.20% 10.90%

14. Please indicate your views about how coverage of gender and opportunities for women journalists will changefollowing the 2008 election.


Total*


Editor/Manager/ProducerDesigner/Copy

EditorReporter/Photographer Freelancer Other

552 143 30 150 95 134

1 35 10 3 7 3 12StronglyAgree 6.30% 7.00% 10.00% 4.70% 3.20% 9.00%

2 247 64 13 53 52 65SomewhatAgree

44.70% 44.80% 43.30% 35.30% 54.70%

48.50%

3 229 59 13 77 30 50Somewhat

Disagree

41.50

% 41.30% 43.30% 51.30% 31.60%

37.30

%4 41 10 1 13 10 7StronglyDisagree 7.40% 7.00% 3.30% 8.70% 10.50% 5.20%





23/36



Total*




552 143 30 150 95 134

1 22 6 1 4 2 9StronglyAgree 4.00% 4.20% 3.30% 2.70% 2.10% 6.70%

2 181 48 10 33 32 58SomewhatAgree

32.80% 33.60% 33.30% 22.00% 33.70%

43.30%

3276 73 17 81 48 57Somewhat

Disagree50.00

% 51.00% 56.70% 54.00% 50.50%42.50

%


13.20% 11.20% 6.70% 21.30% 13.70% 7.50%



Total*




552 143 30 150 95 134

1 28 9 2 3 4 10StronglyAgree 5.10% 6.30% 6.70% 2.00% 4.20% 7.50%

2 227 58 16 42 42 69SomewhatAgree

41.10% 40.60% 53.30% 28.00% 44.20%

51.50%


43.80% 45.50% 33.30% 52.70% 41.10%

36.60%


10.00% 7.70% 6.70% 17.30% 10.50% 4.50%





24/36

14. Please indicate your views about how coverage of gender and opportunities for women journalists will change following the 2008election.


Total*

22. Type of media:

Networktelevision

Cabletelevision

Radio

PrintNewspaper /

Magazine(not

internet)

Internet Other

552 96 33 25 241 44 113

1 35 5 2 1 15 3 9

Strongly Agree 6.30% 5.20% 6.10% 4.00% 6.20% 6.80% 8.00%

2 247 43 16 16 102 17 53

Somewhat Agree 44.70% 44.80% 48.50% 64.00% 42.30% 38.60% 46.90%

3 229 41 14 6 107 18 43


4 41 7 1 2 17 6 8




Total*

22. Type of media:

Networktelevision

Cabletelevision

Radio

PrintNewspaper /

Magazine(not

internet)

Internet Other

552 96 33 25 241 44 113

1 22 4 3 1 9 3 2

Strongly Agree 4.00% 4.20% 9.10% 4.00% 3.70% 6.80% 1.80%

2 181 25 14 8 70 13 51

Somewhat Agree 32.80% 26.00% 42.40% 32.00% 29.00% 29.50% 45.10%

3 276 58 14 14 123 19 48

Somewhat Disagree50.00% 60.40% 42.40% 56.00% 51.00% 43.20% 42.50%

4 73 9 2 2 39 9 12






25/36



Total*

22. Type of media:

Networktelevision

Cabletelevision

Radio

PrintNewspaper /

Magazine(not

internet)

Internet Other

552 96 33 25 241 44 113

1 28 5 3 1 12 4 3

Strongly Agree 5.10% 5.20% 9.10% 4.00% 5.00% 9.10% 2.70%

2 227 32 16 10 92 18 59

Somewhat Agree 41.10% 33.30% 48.50% 40.00% 38.20% 40.90% 52.20%

3 242 52 12 12 107 16 43


4 55 7 2 2 30 6 8


14. Please indicate your views about how coverage of gender and opportunities for women journalistswill change following the 2008 election.


Total*


Fewer than 5years


16 years ormore

552 177 110 59 206

1 35 11 10 4 10

Strongly Agree 6.30% 6.20% 9.10% 6.80% 4.90%

2 247 77 51 27 92

Somewhat Agree 44.70% 43.50% 46.40% 45.80% 44.70%

3 229 78 40 25 86


4 41 11 9 3 18






26/36



Total*


Fewer than 5years


16 years ormore

552 177 110 59 206

1 22 5 8 2 7

Strongly Agree 4.00% 2.80% 7.30% 3.40% 3.40%

2 181 58 41 15 67

Somewhat Agree 32.80% 32.80% 37.30% 25.40% 32.50%

3 276 94 47 32 103





Total*


Fewer than 5years


16 years ormore

552 177 110 59 206

1 28 6 10 4 8

Strongly Agree 5.10% 3.40% 9.10% 6.80% 3.90%

2 227 81 43 19 84

Somewhat Agree 41.10% 45.80% 39.10% 32.20% 40.80%

3 242 79 44 27 92


455 11 13 9 22






27/36

14. Please indicate your views about how coverage of gender and opportunities for women journalists will change followingthe 2008 election.


Total*


AfricanAmerican

AsianAmerican/

PacificIslander


AmericanOther

552 240 61 32 160 40 19

1 35 16 1 2 11 3 2

Strongly Agree 6.30% 6.70% 1.60% 6.30% 6.90% 7.50% 10.50%

2 247 109 24 15 68 23 8

Somewhat Agree44.70

% 45.40% 39.30% 46.90% 42.50% 57.50% 42.10%

3 229 97 33 13 69 10 7


4 41 18 3 2 12 4 2




Total*


AfricanAmerican

AsianAmerican/

PacificIslander


AmericanOther

552 240 61 32 160 40 19

1 22 11 0 0 10 1 0

Strongly Agree 4.00% 4.60% 0.00% 0.00% 6.30% 2.50% 0.00%

2 181 78 16 15 49 16 7

Somewhat Agree32.80

% 32.50% 26.20% 46.90% 30.60% 40.00% 36.80%

3 276 121 37 14 79 16 9


4 73 30 8 3 22 7 3


% 12.50% 13.10% 9.40% 13.80% 17.50% 15.80%





28/36



Total*


AfricanAmerican

AsianAmerican/

PacificIslander


AmericanOther

552 240 61 32 160 40 19

1 28 13 0 1 11 3 0

Strongly Agree 5.10% 5.40% 0.00% 3.10% 6.90% 7.50% 0.00%

2 227 99 22 13 64 21 8

Somewhat Agree41.10

% 41.30% 36.10% 40.60% 40.00% 52.50% 42.10%

3 242 105 34 16 68 10 9


4 55 23 5 2 17 6 2


% 9.60% 8.20% 6.30% 10.60% 15.00% 10.50%





29/36

Question 15

15. In your opinion, what's the most effective strategy for the mainstream media to improve its coverage of issues about raceand diversity?

Total*





Freelancer Other

552 143 30 150 95 134

Offer newsroomseminars/discussionsabout these issues

57 14 4 14 10 1510.30

% 9.80% 13.30% 9.30% 10.50% 11.20%

Give me more time toexplore these issuesin my work

55 11 3 26 8 710.00

% 7.70% 10.00% 17.30% 8.40% 5.20%

Hire more people ofcolor in managementpositions

260 66 14 77 46 5747.10

% 46.20% 46.70% 51.30% 48.40% 42.50%

Build relationshipswith organizations incommunities of color

180 52 9 33 31 5532.60

% 36.40% 30.00% 22.00% 32.60% 41.00%


Total*

22. Type of media:

Networktelevision

Cabletelevision

Radio

PrintNewspaper /

Magazine(not

internet)

Internet Other

552 96 33 25 241 44 113

Offer newsroomseminars/discussions about these issues

57 12 4 3 22 4 1210.30

% 12.50% 12.10% 12.00% 9.10% 9.10% 10.60%

Give me more timeto explore these

issues in my work

55 15 4 3 21 3 910.00

% 15.60% 12.10% 12.00% 8.70% 6.80% 8.00%Hire more people ofcolor inmanagementpositions

260 44 11 15 110 21 59

47.10% 45.80% 33.30% 60.00% 45.60% 47.70% 52.20%

Build relationshipswith organizations incommunities ofcolor

180 25 14 4 88 16 33

32.60% 26.00% 42.40% 16.00% 36.50% 36.40% 29.20%





30/36


Total*


Fewer than 5years


16 years ormore

552 177 110 59 206

Offer newsroom seminars/discussions aboutthese issues

57 21 10 5 21

10.30% 11.90% 9.10% 8.50% 10.20%

Give me more time to explore these issues inmy work

55 24 15 5 11

10.00% 13.60% 13.60% 8.50% 5.30%

Hire more people of color in management

positions

260 68 50 30 112

47.10% 38.40% 45.50% 50.80% 54.40%Build relationships with organizations incommunities of color

180 64 35 19 62

32.60% 36.20% 31.80% 32.20% 30.10%


Total*


AfricanAmerican

AsianAmerican/

PacificIslander


AmericanOther

552 240 61 32 160 40 19

Offer newsroomseminars/discussionsabout these issues

57 15 5 5 22 6 410.30

% 6.30% 8.20% 15.60% 13.80% 15.00% 21.10%

Give me more time toexplore these issues inmy work

55 23 9 3 16 2 210.00

% 9.60% 14.80% 9.40% 10.00% 5.00% 10.50%

Hire more people ofcolor in management

positions

260 120 20 10 89 13 847.10

% 50.00% 32.80% 31.30% 55.60% 32.50% 42.10%

Build relationships withorganizations incommunities of color

180 82 27 14 33 19 532.60

% 34.20% 44.30% 43.80% 20.60% 47.50% 26.30%





31/36

Question 16

16. For each statement, please indicate if you strongly agree, somewhat agree, somewhat disagree or stronglydisagree with the following statements.

I am satisfied with the opportunities for promotion to management at my news organization

Total*




552 143 30 150 95 134


10.10% 13.30% 6.70% 7.30% 3.20%

15.70%


27.90% 34.30% 13.30% 28.00% 23.20%

27.60%


33.50% 25.20% 43.30% 31.30% 47.40%

32.80%


28.40% 27.30% 36.70% 33.30% 26.30%

23.90%


Diversity at my news organization is better than at other news organizations

Total*




552 143 30 150 95 134


15.40% 18.90% 13.30% 13.30% 13.70%

15.70%

2 155 47 14 37 23 34SomewhatAgree

28.10% 32.90% 46.70% 24.70% 24.20%

25.40%


29.20% 27.30% 10.00% 25.30% 32.60%

37.30%


27.40% 21.00% 30.00% 36.70% 29.50%

21.60%





32/36


Story suggestions about racial issues are assigned/covered after they are recommended

Total*




552 143 30 150 95 134


13.40% 21.00% 13.30% 9.30% 12.60%

10.40%


39.50% 38.50% 30.00% 46.70% 30.50%

41.00%


32.80% 30.10% 43.30% 26.70% 36.80%

37.30%


14.30% 10.50% 13.30% 17.30% 20.00%

11.20%



Total*

22. Type of media:

Networktelevision

Cabletelevision

Radio


(notinternet)

Internet Other

552 96 33 25 241 44 113

1 56 9 2 7 19 5 14

Strongly Agree10.10

% 9.40% 6.10% 28.00% 7.90% 11.40% 12.40%

2 154 28 13 6 56 17 34

Somewhat Agree27.90

% 29.20% 39.40% 24.00% 23.20% 38.60% 30.10%3 185 33 10 9 82 14 37


% 34.40% 30.30% 36.00% 34.00% 31.80% 32.70%

4 157 26 8 3 84 8 28


% 27.10% 24.20% 12.00% 34.90% 18.20% 24.80%





33/36



Total*

22. Type of media:

Networktelevision

Cabletelevision

Radio


(notinternet)

Internet Other

552 96 33 25 241 44 113

1 85 12 9 7 33 8 16

Strongly Agree15.40

% 12.50% 27.30% 28.00% 13.70% 18.20% 14.20%

2 155 33 7 6 68 11 30

Somewhat Agree28.10

% 34.40% 21.20% 24.00% 28.20% 25.00% 26.50%

3 161 32 7 7 62 15 38SomewhatDisagree

29.20% 33.30% 21.20% 28.00% 25.70% 34.10% 33.60%

4 151 19 10 5 78 10 29


% 19.80% 30.30% 20.00% 32.40% 22.70% 25.70%

16. For each statement, please indicate if you strongly agree, somewhat agree, somewhat disagree or strongly disagreewith the following statements.


Total*

22. Type of media:

Networktelevision

Cabletelevision

Radio

PrintNewspaper /

Magazine(not

internet)

Internet Other

552 96 33 25 241 44 113

1 74 8 1 5 34 9 17

Strongly Agree13.40

% 8.30% 3.00% 20.00% 14.10% 20.50% 15.00%

2 218 40 11 14 99 17 37

Somewhat Agree 39.50% 41.70% 33.30% 56.00% 41.10% 38.60% 32.70%

3 181 36 15 6 68 13 43SomewhatDisagree

32.80% 37.50% 45.50% 24.00% 28.20% 29.50% 38.10%

4 79 12 6 0 40 5 16


% 12.50% 18.20% 0.00% 16.60% 11.40% 14.20%





34/36



Total*


Fewer than 5 years 6 to 10 years 11 to 15 years 16 years or more

552 177 110 59 206

1 56 15 15 3 23

Strongly Agree10.10

% 8.50% 13.60% 5.10% 11.20%

2 154 63 34 16 41

Somewhat Agree27.90

% 35.60% 30.90% 27.10% 19.90%

3 185 62 31 17 75Somewhat Disagree

33.50% 35.00% 28.20% 28.80% 36.40%

4 157 37 30 23 67


% 20.90% 27.30% 39.00% 32.50%



Total*



552 177 110 59 206

1 85 27 20 12 26

Strongly Agree15.40

% 15.30% 18.20% 20.30% 12.60%

2 155 44 33 12 66

Somewhat Agree28.10

% 24.90% 30.00% 20.30% 32.00%

3 161 61 32 15 53


% 34.50% 29.10% 25.40% 25.70%

4 151 45 25 20 61


% 25.40% 22.70% 33.90% 29.60%





35/36



Total*



552 177 110 59 206

1 74 17 19 8 30

Strongly Agree13.40

% 9.60% 17.30% 13.60% 14.60%

2 218 78 42 19 79

Somewhat Agree39.50

% 44.10% 38.20% 32.20% 38.30%

3 181 64 37 19 61Somewhat Disagree

32.80% 36.20% 33.60% 32.20% 29.60%

4 79 18 12 13 36


% 10.20% 10.90% 22.00% 17.50%



Total*


AfricanAmerican

AsianAmerican/

PacificIslander


AmericanOther

552 240 61 32 160 40 19

1 56 19 1 8 16 10 2

Strongly Agree10.10

% 7.90% 1.60% 25.00% 10.00% 25.00% 10.50%

2 154 59 25 10 42 13 5

Somewhat Agree27.90

% 24.60% 41.00% 31.30% 26.30% 32.50% 26.30%

3 185 78 20 11 61 7 8


% 32.50% 32.80% 34.40% 38.10% 17.50% 42.10%

4 157 84 15 3 41 10 4


% 35.00% 24.60% 9.40% 25.60% 25.00% 21.10%





36/36



Total*


AfricanAmerican

AsianAmerican/

PacificIslander


AmericanOther

552 240 61 32 160 40 19

1 85 31 6 9 26 9 4

Strongly Agree15.40

% 12.90% 9.80% 28.10% 16.30% 22.50% 21.10%

2 155 53 20 12 49 15 6

Somewhat Agree28.10

% 22.10% 32.80% 37.50% 30.60% 37.50% 31.60%

3 161 77 19 8 45 7 5Somewhat Disagree

29.20% 32.10% 31.10% 25.00% 28.10% 17.50% 26.30%

4 151 79 16 3 40 9 4


% 32.90% 26.20% 9.40% 25.00% 22.50% 21.10%



Total*


AfricanAmerican

AsianAmerican/

PacificIslander


AmericanOther

552 240 61 32 160 40 19

1 74 31 3 6 24 7 3

Strongly Agree13.40

% 12.90% 4.90% 18.80% 15.00% 17.50% 15.80%

2 218 86 32 17 58 18 7

Somewhat Agree39.50

% 35.80% 52.50% 53.10% 36.30% 45.00% 36.80%

3 181 79 17 9 58 10 8


% 32.90% 27.90% 28.10% 36.30% 25.00% 42.10%

4 79 44 9 0 20 5 1


% 18.30% 14.80% 0.00% 12.50% 12.50% 5.30%