GOV.UKMaking it work for everyoneJohn WaterworthUXPA UK, July 2015
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SimplerClearerFaster
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Learn to drive
Photos by Just Ard and Neil Moralee on Flickr
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You are in the middle of the bell curve
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Date of birthNameNI number
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What is your address?What is your home address?Where do you live?Where should we send …?
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1. Understand everyone
2. Clear words
3. Simple interactions
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1. Understand everyone
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My job is …As a user researcherI want to help my team learn about users so we can make a better service
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2. Clear words
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It's not dumbing down,it's opening up
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3. Simple interactions
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The users decide
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1. Weak discovery
2. Bad MVPs
3. Digital ghettos
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1. Weak discovery
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2. Bad MVPs
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Why?
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3. Digital ghettos
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1. Understand everyone
2. Clear words
3. Simple interactions
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1. Weak discovery
2. Bad MVPs
3. Digital ghettos
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Thank you
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