Showpad, the global leader in sales enablement, empowers sales and marketing teams to deliver better buyer experiences.
We have over 1,200 customers in 50 countries, including Johnson & Johnson, GE Healthcare, and Fujifilm.
With $30M ARR &90 percent YoY growth,
We will continue building on this momentum, pairing sales content and coaching to deliver better customer solutions.
0 1
Expect a
400K – 600K
Investment
TABLE OF
CONTENT
I. Situation Analysis:
Inefficiencies & Opportunities
II. Sales Tech:
Features & Improvement
0 2
Situation Analysis
Competencies & Inefficiencies
Users Needs and Expectations
Competitors Analysis
SWOT Analysis
All-in-one PlatformUnifying and integrating content, coaching, and on-board training in a single, powerful platform
• Better Content Data driven content recommendation Quick content management/update
• Flexible Training & Coaching Comprehensive assessment Personalized sales training Streamline coaching Real-time feedback: automatic/human validation
• Sharing integration CRM/ Email/Marketing automation Integration
• Conducting training materials on individualbasis: Data were not analyzed compared with industry average
• The training materials are decided through the top-down approach
• The interactions between user are limited
3.1 Efficiencies & Inefficiencies
Competencies Inefficiencies
04
• Anytime• Anywhere• Anyone• On any device
Accessible Learning
• Relevant content: Organized, and well-timed• Personalization: data-driven learning
recommendation• Social interaction: social networking, online
collaboration
Sustainable Learning
• Immersive Technology: AR/VR• Gamification• Automation
Engageable Learning
3.2 Users’ Needs and Expectations
Sales readiness software that equips businesses with the
training, coaching and content authoring
capabilities needed to achieve sales mastery
and outsell the competition.
Mobile microlearning that improves
employee and sales proficiency to result in better organizational
performance.
Sales training software that delivers true skills mastery to drive long-term profitability and
growth.
3.3 Main Competitors
Sales enablement platform that unifies
sales content management, training,
and coaching into a single user experience.
Bite-sized sales learning platform that
boosts sales performance and
productivity through video content sharing.
Source: Official Website and LinkedIn Account
3.3 Main Competitors Analysis
Showpad Brainshark Qstream Spasigma Allego
Company Size 201-500 employees 201-500 employees 51-200 employees 11-50 employees 51-200 employees
Estimated Revenue $30M-$60M $50M $12.6M $6.8M $9M
PriceBasic functionalities: monthly fees of around $20 to $50 per user
More extensive apps: monthly fees of around $65 to $200 per user
Free Trial Yes No No No No
Markets Up to 14 countries United States,
Canada
United States, Canada, Europe, United Kingdom
United States, Canada
United States, Canada
Supported Language
Up to 11 languages Up to 11 languages Up to 18 languages English English
Integrated Applications
Dropbox, Salesforce Sales Cloud, Box, Google
Drive, Microsoft Dynamics NAV, Microsoft
Outlook, Gmail
Salesforce Sales Cloud, Microsoft Outlook,
Highspot
Salesforce Sales Cloud, Veeva CRM
NADropbox, Google Drive, Microsoft
OneDrive and Box
ClientsML: Chemical,
Construction, Healthcare, Manufacturing, Technology
SML SML NATechnology, Financial Service, Life Science …
MARKET LEADER MARKET FOLLOWER MARKET CHALLENGER
Source: Official Website and LinkedIn Account; https://www.getapp.com/marketing-software/a/showpad/; https://reviews.financesonline.com/p/showpad/; https://www.g2.com/products/showpad-coach/reviews
Showpad Coach (Learncore)
Rank 49th in Corporate
Learning Management
Systems Software
3.3 Main Competitors Analysis
Qstream
Rank 168th in Corporate
Learning Management
Systems Software
Sales Engagement Market Share Table
Corporate Learning Management Systems Market Share
Source: https://www.datanyze.com/market-share/se/showpad-market-share
S
O
W
T
• Low conversion percentage at the bottom
of the sales funnel
• Backlog of leads in the system
• Too many small deals with small
businesses
• High sales turnover
• Widely-swung sales forecast
• Horizontal and Vertical Integration
• Emergence of e-commerce and social media
marketing
• Diminishing boundaries and rising global
interconnectedness
• Lowing cost of new product launches
• Increase in the affluent customer base
• Rise in the customers’ disposable income
3.4 SWOT Analysis
• Strong brand recognition, market
leadership position, growth rate, and ROI
• Geographic presence in different regions
• Wide product portfolio
• Strong product quality and support team
• Integrations with cloud storage platforms
and salesforce proprietary applications
• Changing regulatory framework and
introduction of new stricter regulations
• Trade Relation between US and China
• Threats of losing IPR in some emerging
markets
• Increasing number of direct and/or indirect
competitors
• Shortage of skilled labor in the market
Source: https://www.case48.com/swot-case/24562-Showpad; http://blueoceanuniversity.com/frontpage/swotcase/16710-showpad-spur
Sales Tech
Transformation pillars &Vendor Neutral Frameworks
Relevance Analysis
Potential Improvement
Barriers to entry &Switching costs
Reinforcement, Gamification
Call-Back Lead CaptureEmail Auto-Reply Mining
Account TargetingPredictive Lead Scoring
Revenue ManagementRenewal Management
Sales Process & Activity Management
Contract Life-CycleMgmt
Channel Management
AI Email OutreachBuyer Portals
AI Mtg Note Taking
Data Cleanse/ Append
Reference Management
Sales EnablementVideo Selling
Personalization/SocialTactile Selling
ROI Calculators
4.1 Vendor Neutral Framework
Copyright © Smart Selling Tools & Vendor Neutral, 2019. All Rights Reserved.
4.1 Digital Sales Transformation Pillars & Levels
A proposed Perspective on Digital Sales Transformation Pillars & Levels
Copyright © Joel Le Bon, 2018. All Rights Reserved.
Feature Brianshark Qstream Spasigma Allego Showpad
Pitch Submission and review
Gamification
Third-party Integration
AI-Driven Training Material Recommendations
Personalization/Customization
All-in-one platform (Sales content, training, coaching)
Community Interactions (Within company) Partial
Measure training/coaching investment and efficiency
Training/Coaching Feedback (To trainees & to coaches) Partial Partial Partial Partial Partial
Cloud Library & Social Learning (Among companies) Partial Partial
4.2 Importance, Difference and Relevance Analysis – 10 Key Features
4.2 Importance, Difference and Relevance Analysis – Top 5 Important Features
AI-Driven Training Material Recommendation
4.2 Importance, Difference and Relevance analysis – Top 5 Important Features
Personalization/Customization
4.2 Importance, difference and relevance analysis - Assessment
Number of Companies 5
AttributesOffered By / 5
Market Availability
Difference Score
Scaled to 7
Importance Score / 7
Difference Score / 7
Relevance Score (I x D)
Differentiating Attributes
About Showpad
Pitch Submission, review and report 5 100% 0% 0 4 0 0
Gamification 5 100% 0% 0 5 0 0
Third-party Integration 4 80% 20% 1.4 4 1 4
AI-Driven Content Recommendations 4 80% 20% 1.4 6 1.4 8.4 ****
Personalization/Customization 5 100% 0% 0 6 0 0 ****
All-in-one Platform (Content,Onboarding & Training) 2 40% 60% 4.2 7 4.2 29.4 >AVG ***
Community Interactions 2 40% 60% 4.2 5 4.2 21 >AVG
Measure training/coaching investment and efficiency (ROI) 3 60% 40% 2.8 5 2.8 14
Training/Coaching Feedback 0 0% 100% 7 7 7 49 >AVG ****
Cloud Library & Social Learning 0 0% 100% 7 7 7 49 >AVG *****
Relevance & Differentiation Results 18.32vs. Relevance
Score AVG
Trainees
Coachers/ Managers
Short-term
Leverage AI technology &
data-driven automation to
personalize individual path.
Opportunity to express their feelings on whether they think the content learned is helpful or not anonymously by clicking on “helpful” or “not really” Reduce training challenges
HELPFUL NOT REALLY
Learn about the effectiveness of the content chosen. Increase on-boarding efficiencies
4.3 Potential Improvement
1. “Content Idea”
Generator
2. Cloud
Community
3. Performance
Measurement
Long-term
• Automatic recommendation of training materials / contents based on
• Automatic evaluation of a sales person
Build a community where knowledge across different industries can be shared• Video library• News feeds and discussion function
Use data analytics to drive industry standards
and define measurement of performance
• Benchmarking
• People Analytics
4.3 Potential Improvement
Content Ideas
4.3 Potential ImprovementContent Idea Generator
Receive and organizeRelevant and well-timed contents
In a seamless manner
CloudCommunity
Knowledge Spillovers
Constantly update your knowledge
library about the industries and
customers you are interested
News Feeds
Automatic news feeds based on
interested topics and people you
have followed in the community
Video Sharing
Share your videos industrial
wide and across-industries
Networking
Amplify ideas and contents for
each other & gain recognitions
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